名典咖啡品牌怎么样 申请店铺

名典，寓意着“名家典范”。

名典咖啡语茶是源自中国台湾的著名咖啡餐饮连锁企业，目前已经拥有超过800家（截止2013年4月）分店，是中国大陆规模最大、知名度最高的咖啡连锁品牌之一。

1984年，刘兴典先生将休闲与“咖啡”、“茗茶”相结合，创造出一种全新的咖啡生活方式。1995年6月，名典进入中国大陆，于东莞市厚街镇开设出第一家分店。在坚持严谨务实的经营理念下，名典人将专业、明朗、休闲与诚恳的服务深植于顾客心中，为隽永典雅的咖啡道文化注入了新的生机和活力，同时又成功地导入了连锁加盟系统，从此，名典咖啡一发不可收地风靡全国。

名典咖啡语茶，是现代人抒解压力、聚会谈天的好地方名典以其优秀的品质、清新优雅的风格和深厚的文化底蕴获得了广大消费者的认同，创造出咖啡专家的口碑和良好的经营业绩。在新的发展形势下，名典人正以满怀的豪情、矫健的步伐奔向未来！

名典重要沿革

1983年，刘兴典先生在中国台湾开始了对咖啡的全方位研究，之后拟筹备开设咖啡馆，且以“名典”命名。

1984年初，名典正式于中国台湾营业。在经营咖啡的同时，还供应国内外著名咖啡豆、餐饮器具，行销市场。

1986年推出欧式花果茶。

1991年引进最新自动烘焙机及增设全自动化生产设备，并推出欧美流行的天然健康侯伯茶、果粒茶及速简食品，使得休闲与“咖啡”、“茗茶”进行了完美的结合。

1995年，名典从中国台湾进入中国大陆，于广东省东莞市厚街镇开设第一家分店。

1997年，名典开始向四川省发展，第10店自贡店开门营业。

1998年4月，名典第26店硚口店于武汉开业，标志着名典正式进驻湖北市场。

1999年1月，名典第77店桂林一店开业，名典开始进驻广西。

1999年5月，名典进入福建市场，福建省内第一家名典门店是第118店厦门湖中店。

1999年9月，名典进驻陕西，第117店西安高新店开门营业。

2000年2月，名典第138店北京亚运村店开始营业，标志着名典进驻北京。

2000年3月，名典进入江苏，第一家分店是第136店苏州景德店。

2000年3月，名典进驻东北市场，第153店大连一店开门营业。

2000年4月，名典第157店济南体育中心店开业，标志着名典正式进驻山东。

2001年2月，浙江省内第一家名典分店——义乌店开门营业，该店排名第212。

2003年1月，名典荣获“中国产品质量放心用户满意行业十佳诚信企业”荣誉称号。该活动由北京《消费日报》和中国企业信用协会联合举办。

2005年6月，为纪念名典咖啡进驻中国大陆10周年，名典隆重推出“名典杯--咖啡与休闲·生活”摄影大赛和《十年风雨同舟情》征文大赛，引起了社会各界人士的广泛关注和参与，各界媒体也纷纷加以报道。

2006年6月，名典商旅酒店事业部正式成立。它是名典实业有限公司在成功经营名典咖啡语茶的基础上，汇聚精英打造的又一事业项目。由于定位准确，品质优秀，性价比高，酒店受到了市场的广泛欢迎，名典商旅酒店事业部因而获得了迅猛的发展。短短几年，便拥有了遍布于全国各地的门店20多家。

2007年10月，在中国国家工商行政管理总局发布的“商标评审委员会2007年在商标争议案件中认定的51件驰名商标”中，名典高调入榜，此举标志着名典正式成为国家授权认可的“中国驰名商标”的著名品牌。

这51个新认定的驰名商标，近几年内均遭受到仿冒、假冒、盗用等情况，并引起商标争议。中国国家工商行政管理总局商标评审委员会在审查过程中，根据这些品牌的实际情况，给予了“驰名商标”的法律认定，这些品牌在商标争议中全部获胜。

2009年12月，名典咖啡组建“名典国际”控股有限公司，正式启动公司重组事宜。

2010年6月，名典推出“牛扒+咖啡”时尚新概念店。新概念店的产品以创新的牛扒和传统的咖啡为主打，对名典以往的产品结构进行了相关的调整。

2011年5月18日，名典咖啡语茶总部由东莞厚街搬迁至深圳宝安。

2012年6月18日，“2012名典咖啡文化节”一等奖颁奖仪式在名典总部举行，名典国际总经理林东鑫先生亲临会场并为获奖者颁奖。至此，备受瞩目的5台时尚大奖IPAD已经名花有主。五名一等奖获得者来自广东全省各地，他们是在名典公司于4月16日至5月15日在全省范围内举行的“2012名典咖啡文化节”幸运大抽奖环节中中奖的。

2013年，3月25日，在广州举办的“中国饭店2013年会暨第十三届中国饭店全球论坛”活动中，我名典咖啡语茶以强大的品牌实力和在业界的卓越影响力，强势捧得“中国饭店金马奖”，并摘取二项殊荣：“中国十大驰名餐饮连锁品牌”和“中国最佳西餐厅名店”，此举标志着名典咖啡的品牌形象进一步得到提升，而名典咖啡的品牌价值亦再一次大幅增码。

截止2013年3月份，名典咖啡语茶在中国大陆32个省、市、自治区、直辖市等（除中国香港、澳门、西藏），拥有超过800余家经营门店，短短10来年间，名典已在中国大陆成长为规模最大、知名度最高、美誉度最好的咖啡品牌之一。同时，名典商旅酒店事业体也取得了不俗的成绩，其实体酒店已经突破20家，成为中国经济型酒店界颇具名气的一个新锐品牌。

The famous classic means "the model of famous scholars". Mingdian Coffee language tea is a famous coffee catering chain enterprise from Taiwan, which has more than 800 branches (as of April 2013), and is one of the largest and most famous coffee chain brands in mainland China. In 1984, Mr. Liu Xingdian combined leisure with "coffee" and "tea" to create a new coffee lifestyle. In June 1995, Mingdian entered the mainland of China and opened its first branch in Houjie Town, Dongguan City. Adhering to the rigorous and pragmatic business philosophy, Mingdian people deeply rooted professional, clear, leisure and sincere services in the hearts of customers, injected new vitality and vitality into the meaningful and elegant coffee Road culture, and successfully introduced the chain franchise system. Since then, Mingdian coffee has become popular all over the country. The famous coffee and tea is a good place for modern people to express pressure and have a party and talk. With its excellent quality, fresh and elegant style and profound cultural heritage, it has been recognized by the majority of consumers, and has created a reputation of coffee experts and good business performance. In the new development situation, famous people are full of pride, vigorous pace to the future! In 1983, Mr. Liu Xingdian started a comprehensive study of coffee in Taiwan, and later planned to open a coffee shop named "Mingdian". At the beginning of 1984, Mingdian officially opened in Taiwan. While operating coffee, it also supplies famous coffee beans, catering equipment and marketing market at home and abroad. In 1986, the European flower and fruit tea was introduced. In 1991, the company introduced the latest automatic baking machine and added full-automatic production equipment, and launched the popular natural healthy HouBo tea, fruit tea and instant food in Europe and America, which made the perfect combination of leisure, coffee and tea. In 1995, Mingdian entered the mainland of China from Taiwan and opened its first branch in Houjie Town, Dongguan City, Guangdong Province. In 1997, Mingdian began to develop to Sichuan Province, and Zigong store 10 opened. In April 1998, Qiaokou store, the 26th store of Mingdian, opened in Wuhan, marking the official entry of Mingdian into Hubei market. In January 1999, a shop in Guilin, the 77th shop of Mingdian, opened, and Mingdian began to settle in Guangxi. In May 1999, Mingdian entered the Fujian market. The first Mingdian store in Fujian Province is the 118th Xiamen Huzhong store. In September 1999, Mingdian entered Shaanxi and the 117th Xi'an high tech store opened. In February 2000, Beijing Asian Games Village store, the 138 store of Mingdian, began to open, marking the arrival of Mingdian in Beijing. In March 2000, Mingdian entered Jiangsu. The first branch was the 136th Suzhou Jingde store. In March 2000, Mingdian entered the Northeast market, and the No.153 Dalian store opened. In April 2000, Jinan Sports Center store, the 157 store of Mingdian, opened, marking the official entry of Mingdian into Shandong. In February 2001, Yiwu store, the first famous branch in Zhejiang Province, opened for business, ranking 212. In January 2003, Mingdian won the honorary title of "top ten honest enterprises in China's product quality assured user satisfaction industry". The event was jointly organized by Beijing consumer daily and China Enterprise Credit Association. In June 2005, in order to commemorate the 10th anniversary of the introduction of the famous coffee in mainland China, the famous coffee ceremony ceremoniously launched the "famous coffee and leisure life" photography competition and the "ten years in the same boat" essay competition, which attracted the widespread attention and participation of people from all walks of life, and the media from all walks of life also reported it. In June 2006, Mingdian business travel hotel business department was officially established. It is another business project built by Mingdian Industry Co., Ltd. based on the successful operation of Mingdian coffee and tea. Due to accurate positioning, excellent quality and high cost performance, the hotel has been widely welcomed by the market, so the business department of Mingdian business travel hotel has obtained rapid development. In just a few years, it has more than 20 stores all over the country. In October 2007, in the "51 well-known trademarks identified by the Trademark Review and Adjudication Board in the trademark dispute cases in 2007" released by the State Administration for Industry and commerce, Mingdian was put on the list with high profile, which marks that Mingdian has officially become a famous brand of "China's well-known trademark" authorized and recognized by the state. In recent years, the 51 newly recognized well-known trademarks have suffered from counterfeiting, counterfeiting, misappropriation and other situations, and caused trademark disputes. In the course of the examination, the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce of China gave the legal recognition of "well-known trademarks" according to the actual situation of these brands, and all of them won the trademark dispute. In December 2009, Mingdian coffee set up "Mingdian international" Holding Co., Ltd. and officially started the reorganization of the company. In June 2010, Mingdian launched "steak + coffee" fashion new concept store. The products of the new concept store are mainly innovative steak and traditional coffee, and the product structure of Mingdian in the past has been adjusted. On May 18, 2011, Mingdian coffee and tea headquarters moved from Dongguan Houjie to Shenzhen Bao'an. On June 18, 2012, the first prize awarding ceremony of "2012 famous ceremony Coffee Culture Festival" was held at the headquarters of famous ceremony. Mr. Lin Dongxin, general manager of famous ceremony international, attended the venue and presented awards to the winners. So far, the five fashion awards iPads that have attracted much attention have become famous. Five first prize winners from all over Guangdong Province won the prize in the lucky draw of "2012 famous coffee culture festival" held by Mingdian company from April 16 to May 15 in the whole province. On March 25, 2013, in the "2013 China Hotel Conference and the 13th China Hotel Global Forum" held in Guangzhou, our famous coffee language tea won the "Golden Horse Award of China Hotel" with strong brand strength and outstanding influence in the industry, and won two awards: "China's top ten well-known catering chain brands" and "China's Best Western restaurant famous stores", which This marks that the brand image of famous coffee has been further improved, and the brand value of famous coffee has also been greatly increased again. As of March 2013, Mingdian Coffee language tea has more than 800 stores in 32 provinces, cities, autonomous regions and municipalities directly under the central government in mainland China (except Hong Kong, Macao and Tibet). In just 10 years, Mingdian has grown into one of the largest, most famous and best-known coffee brands in Mainland China. At the same time, Mingdian business travel hotel business has also made great achievements. In fact, it has broken through 20 hotels, becoming a new and cutting-edge brand in China's economic hotel industry.

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