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Founded in 2007, yijiada, a household brand focusing on simple furniture / storage supplies, is an enterprise integrating R & D / production / warehousing / sales of small furniture / household products. It is a household brand focusing on simple furniture and storage supplies. At the beginning of its establishment, yijiada took "entering hundreds of millions of families" as its vision, aiming to bring people a relaxed and happy life. Yijiada's design style is a Chinese improvement of IKEA's simple style in northern Europe. Its products are fashionable in appearance and high in storage, mainly for fashion youth and working families. Yijiada has a wide range of furniture styles - a full range of home furnishings designed according to the needs of Chinese families. There are more than 2000 kinds of designs and models for customers to choose from, and new products are launched almost every week. For many years, yijiada has been integrating and optimizing the production and logistics resources of the whole country. The production line of the enterprise is mainly Henglin Industrial Park in Jiangsu Province, covering many furniture and raw material bases in Shandong and Guangdong. With the rise of e-commerce, the price is becoming more and more transparent. The high cost performance and distribution service system, which is hard to reach by peers, has enabled hundreds of millions of Dade to detonate the market in the short term and settle in large-scale enterprises from 2012. At present, yijiada has opened flagship stores and export trade parts in Taobao, tmall, Jingdong, Suning e-commerce, vipshop, Beibei and other network platforms, and has also established strategic cooperation with ALI international, and started to contact customers in Southeast Asia, Africa and other regions.

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