VANMISS梵美诗品牌怎么样 申请店铺
中国美妆市场呈现爆发趋势,美天控股集团与AC尼尔森合作调研通过长达五年的对中国市场、消费人群的调查分析,决定斥巨资进军中国美妆市场,并以中国市场作为进军亚洲市场的桥头堡,随之应运而生大陆运营总部广州美天投资管理有限公司。梵美诗是美天控股集团旗下运营的美妆连锁品牌,由广州美天投资管理有限公司负责其在国内的品牌管理、招商工作、客户指导、售后服务、物流配送等工作。
梵美诗与国际多家美妆品牌签约合作,广泛合作于欧莱雅集团、宝洁集团、韩国爱丽以及资生堂株式会社等化妆品企业,将欧美发达的三大零售模式引入中国美妆行业,集超市化经营、折扣行销、大卖场量贩销售优势于一身;既突破了单一品牌专柜和专营店的局限性,涵盖了丝芙兰、屈臣氏、香港莎莎等连锁系统的品牌综合性,又避免了他们自有品牌推广销售难、占比过大的弊端;区别于传统化妆品店卖产品的固有经营模式,导入“服务+产品”的销售策略;自有产品及连锁店“店品合一”,联动宣传,双线操作,创业内之先河。
China's beauty market is showing an explosive trend. Through five years of investigation and analysis of China's market and consumers, Meitian holding group and AC Nielsen decided to invest heavily in China's beauty market and take the Chinese market as the bridgehead to enter the Asian market. As a result, Guangzhou Meitian Investment Management Co., Ltd., the mainland operation headquarters, came into being. Fanmeishi is a cosmetics chain brand operated by Meitian holding group. Guangzhou Meitian Investment Management Co., Ltd. is responsible for its domestic brand management, investment promotion, customer guidance, after-sales service, logistics and distribution. Van meas has signed contracts with a number of international beauty brands and cooperated with cosmetics enterprises such as L'Oreal Group, P & G group, Korea Aili and Shiseido Co., Ltd. to introduce the three developed retail modes in Europe and America into China's beauty industry, integrating supermarket operation, discount marketing and mass merchandising in hypermarkets; it has not only broken through the limitations of single brand counters and specialty stores Sex covers the brand comprehensiveness of the chain systems such as Sephora, Watsons and Sasa in Hongkong, and avoids the disadvantages of their own brand promotion and sales difficulty and too large proportion; it is different from the inherent business model of traditional cosmetics stores selling products, and introduces the sales strategy of "service + product"; it also includes the "store product integration" of the own products and chain stores, linkage publicity, two-line operation, and entrepreneurship Precedent.
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