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China's beauty market is showing an explosive trend. Through five years of investigation and analysis of China's market and consumers, Meitian holding group and AC Nielsen decided to invest heavily in China's beauty market and take the Chinese market as the bridgehead to enter the Asian market. As a result, Guangzhou Meitian Investment Management Co., Ltd., the mainland operation headquarters, came into being. Fanmeishi is a cosmetics chain brand operated by Meitian holding group. Guangzhou Meitian Investment Management Co., Ltd. is responsible for its domestic brand management, investment promotion, customer guidance, after-sales service, logistics and distribution. Van meas has signed contracts with a number of international beauty brands and cooperated with cosmetics enterprises such as L'Oreal Group, P & G group, Korea Aili and Shiseido Co., Ltd. to introduce the three developed retail modes in Europe and America into China's beauty industry, integrating supermarket operation, discount marketing and mass merchandising in hypermarkets; it has not only broken through the limitations of single brand counters and specialty stores Sex covers the brand comprehensiveness of the chain systems such as Sephora, Watsons and Sasa in Hongkong, and avoids the disadvantages of their own brand promotion and sales difficulty and too large proportion; it is different from the inherent business model of traditional cosmetics stores selling products, and introduces the sales strategy of "service + product"; it also includes the "store product integration" of the own products and chain stores, linkage publicity, two-line operation, and entrepreneurship Precedent.

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