美雅MEIYA品牌怎么样 申请店铺

鹤山市美雅实业发展有限公司位于广东省珠江三角洲西江河畔的鹤山市，创建于1979年。公司拥有年生产500万条中高档拉舍尔毛毯的能力，是全球最大的毛毯生产制造企业。1996年和2002年荣获广东省名牌产品称号。

美雅公司以科技推动企业发展，于1983年全国第一家引进国际先进水平的经编拉舍尔毛毯生产线，开发生产了我国第一张拉舍尔毛毯，填补了国内空白，此后又不断研究开发各种不同品种规格、设计独特、风格各异的拉舍尔经编毛毯（包括腈纶、棉、羊毛系列），保暖睡垫，高级地毯等系列新产品。美雅牌拉舍尔毛毯柔软舒适、透气温暖、防潮防蛀、水洗不变形、品质优良而深受消费者的喜爱。公司研制的系列新产品曾先后获得省、部、级科技进步奖和优秀新产品奖，近年来公司以美雅牌拉舍尔毛毯为龙头，先后开发了数十种拉舍尔毛毯新产品，引领国内外消费潮流。最新推出产品有羊绒、真丝、世纪时尚超柔、君之裘长毛、超柔亮丽纯涤毛毯等拉舍尔毛毯系列产品。

二十多年来美雅牌拉舍尔毛毯风靡国内外，其生产制造量、品牌知名度、质量信誉度、市场占有率、品质价格比、服务满意度均一直位居国内同行产品的前列，出口量也一直居同行前列（出口到日本、美国、欧洲、南非、南美等20多个国家和地区）。美雅商标1998年被认定为广东省著名商标，在国内外享有良好口啤。

公司全员参与质量管理，贯彻ISO相关标准，持续改进各项工作，改进生产工艺，纠正不良品质，从而使美雅产品的质量得到不断的提升。早在1991年美雅牌拉舍尔毛毯在国内众多毛毯评比中就以高品质、高品位、高优势而获得国家产品质量最高荣誉------金质奖章（国内同行仅美雅一家获此殊荣）。1999年美雅公司率先在全国同行获得ISO9001：94标准认证证书，2003年公司质量管理体系又通过了ISO9001：2000标准认证考核。

2009年纺织航母广东省丝绸纺织集团有限公司入主美雅公司，广东省丝绸纺织集团“1248远航战略”中明确提出了通过品牌为导向的内销新业务的拓展来实现业务模式的转型，将品牌建设提升到价值链中利润区的制高点，并对各个公司的品牌建设给予长期的重点支持，美雅品牌被定为丝纺集团“品牌金字塔”中的主战略品牌，是在毛毯、家纺领域中发挥领军作用的主打品牌。

公司将以此为契机，加快发展步伐，努力实现产业升级，提升美雅品牌效应，从单一毛毯生产逐步发展为全方位家纺企业，整合国内外资源，把美雅建成中国最大的家纺龙头企业。

Heshan Meiya Industrial Development Co., Ltd. is located in Heshan City, on the Bank of Xijiang River, Pearl River Delta, Guangdong Province, founded in 1979. With an annual production capacity of 5 million medium and high-grade Raschel blankets, the company is the largest blanket manufacturer in the world. In 1996 and 2002, it was awarded the title of famous brand product of Guangdong Province. In 1983, Meiya company introduced the first warp knitting raschel blanket production line with international advanced level, developed and produced the first raschel blanket in China, which filled in the domestic blank. Since then, it has continuously researched and developed various types, specifications, unique designs and styles of Raschel warp knitting blankets (including acrylic fiber, cotton and wool series) to protect Warm sleeping mat, advanced carpet and other new products. Mayer brand raschel blanket is soft and comfortable, breathable and warm, moisture-proof and mothproof, and is not deformed by water washing, with good quality, which is deeply loved by consumers. The series of new products developed by the company have successively won the provincial, ministerial and level science and Technology Progress Award and excellent new product award. In recent years, the company has developed dozens of new products of raschel blanket, leading the consumption trend at home and abroad, with Mayer brand raschel blanket as the leader. The latest products are cashmere, silk, century fashion super soft, Jun's fur, super soft bright pure polyester blanket series products. Over the past 20 years, Mayer brand raschel blanket has been popular at home and abroad. Its production volume, brand awareness, quality reputation, market share, quality price ratio and service satisfaction have always been at the forefront of the products of the same industry in China, and its export volume has also been at the forefront of the same industry (exported to more than 20 countries and regions such as Japan, the United States, Europe, South Africa and South America). Meiya trademark was recognized as a famous trademark of Guangdong Province in 1998, and it enjoys good oral beer at home and abroad. All employees of the company participate in quality management, implement relevant ISO standards, continuously improve various works, improve production process, correct poor quality, so as to continuously improve the quality of Meiya products. As early as 1991, Mayer brand raschel blanket won the highest honor of national product quality by virtue of its high quality, high grade and high advantage in many domestic blanket appraisals - Gold Medal (only Mayer brand won this honor). In 1999, Meiya company took the lead in obtaining the ISO9001:94 standard certification certificate in the national counterparts, and in 2003, the company's quality management system passed the ISO9001:2000 standard certification assessment. In 2009, the textile carrier Guangdong Silk Textile Group Co., Ltd. became the owner of Meiya company. Guangdong silk textile group "1248 voyage strategy" clearly proposed to realize the transformation of business model through the expansion of brand-oriented domestic sales new business, promote the brand construction to the commanding height of the profit zone in the value chain, and give long-term key support to the brand construction of each company Meiya brand is regarded as the main strategic brand in the "brand pyramid" of silk textile group, which plays a leading role in the field of blanket and home textile. The company will take this opportunity to accelerate the development pace, strive to achieve industrial upgrading, enhance the brand effect of Meiya, gradually develop from a single blanket production to a full range of home textile enterprises, integrate domestic and foreign resources, and build Meiya into the largest home textile leading enterprise in China.

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