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在今天，有着四十年历史的AVANCE品牌在全球范围内已成为“丹麦音响”的代名词。在Hi-Fi音响发展史上，AVANCE曾因开创了混凝土扬声器的历史而风靡全球，三十年后，AVANCE推出的彩色金属音箱则以足够惊艳的设计风格和声音品质独树一帜，不肯妥协地延续着四十年前的创新精神和艺术品位。AVANCE于1973年由PoulRossing（保罗?乐圣）创建于丹麦王国的滨海城市Holbeak，并在其后短短几年的时间里发展成为蜚声世界的Hi-Fi品牌。AVANCE最初源于PoulRossing（保罗?乐圣）对音乐的热爱。这位当今欧洲颇负盛名的“音响教父”在少年时代就对音响表现出超乎常人的兴趣和天分。同时，他对音乐也有超凡的领悟能力。学生时代，他曾是当地爵士乐队的鼓手，这一经历深深影响着他其后的设计理念，并让AVANCE品牌延续四十年辉煌不衰。

PoulRossing（保罗?乐圣）的父亲是丹麦有名的Hi-Fi音响代理商，他创办的RossingElectronicsA/S公司曾是AudioResearch、Luxman、FidelityResearch、Audiopro、Alpine、Cabasse等Hi-Fi音响品牌在丹麦的独家代理商。PoulRossing（保罗?乐圣）21岁时继承父业，全心投入音响事业，他创办了AvanceInternationalA/S公司，以AVANCE品牌生产音箱。不久后，AVANCE推出了以混凝土材料为箱体、外形非对称的Hi-End音箱，箱体几乎没有共振和声染。从混凝土音箱里发出的声音具有非常高的解析力和动态反应，中频干净，背景清澈，虽然当时销量不大，但在音响圈内评价很高。尤其被欧洲、日本等国家的发烧友奉为“神品”。混凝土扬声器的研发成功，不仅奠定了AVANCE在HI-FI音响领域的历史地位，同时还使AVANCE从一个丹麦地方性品牌迅速成为全球知名品牌。由于混凝土音箱生产不便，随着产量的增加，AVANCE的生产线受到了诸多限制，PoulRossing（保罗?乐圣）于是转而投入到木质音箱的生产。丹麦是一个四面环水的小国，最初只是一个有着很长海岸线的小岛，大海在其身边荡漾，丹麦的地貌平展，优雅而富有魅力。其特殊气候环境下生长着的山毛榉是制造音箱的最佳材料之一。也因此AVANCE的实木音箱很快在全球范围内获得了较高的声誉。

1997年，皇冠新加入一位优秀的电声设计工程师MiladKahfizadeh(米拉德?卡菲扎德)，与PoulRossing（保罗?乐圣）一起负责AVANCE产品的设计与研发，这两位主力设计人员都非常注重音箱设计中科学客观的数据研究。在皇冠的研发基地中，他们采用精密设备辅助设计，并辅以大量的实际试听，甚至组织了一个由众位有独立见解的专家组成的试听小组。

“音响的本质，在于还原真实的声音”是AVANCE对于音响的理解，也是AVANCE设计产品的基本原则。因此，AVANCE十分注重高质素扬声器单元的应用，在AVANCE的大部分产品中，均采用了由丹麦HI-FI扬声器名厂Scan-speak、Dynaudio为AVANCE量身定做的单元，若以同级产品的标准去衡量，AVANCE投入在单元上的成本要昂贵许多倍。

AVANCE的设计风格以恬静、富有韵味而著称，它将外观设计与功能设计融合为一体，形成平衡与协调的高度统一，配合精良、上乘的制作工艺，代表着丹麦的设计品位。AVANCE皇冠的品牌理念就是一种在同等价格当中去追求高标准和完美的实践，欧洲知名音响杂志及设备测评机构《EISA》、《THEHOMETHERTERMAGAZINE》、《TESTVINDER》对AVANCE的认可并颁发奖牌，足以证明就实用性和性价比来说，AVANCE实至名归。

Today, the avance brand with 40 years of history has become the synonym of "Danish sound" in the world. In the history of hi fi sound development, avance has been popular all over the world for creating the history of concrete speakers. Thirty years later, the color metal speakers launched by avance are unique in terms of design style and sound quality, and they are uncompromisingly continuing the innovation spirit and artistic taste of 40 years ago. Avance was founded in 1973 by Poul Rossing in holbeak, a coastal city in the kingdom of Denmark, and developed into a world-famous hi fi brand in just a few years. Avance originated from Poul Rossing's love of music. This famous "audio Godfather" in Europe has shown extraordinary interest and talent in audio in his youth. At the same time, he has an extraordinary understanding of music. As a student, he was the drummer of the local jazz band, which deeply influenced his later design concept and made the avance brand last for 40 years. Paul Rossing's father is a famous hi fi audio agent in Denmark. His Rossing electronics a / s company was once the exclusive agent of hi fi audio brands such as audioresearch, luxman, fidelity research, audiopro, alpine and CABASSE in Denmark. At the age of 21, Paul Rossing inherited his father's career and devoted himself to the sound industry. He founded the avance International A / s company to produce speakers under the avance brand. Soon afterwards, avance launched the hi end speaker box, which is made of concrete and has an asymmetrical shape. There is almost no resonance and acoustic dye in the box. The sound emitted from the concrete speaker has a very high analytical force and dynamic response. The medium frequency is clean and the background is clear. Although the sales volume was small at that time, it was highly appraised in the sound circle. Especially by Europe, Japan and other countries fanciers as "God.". The successful research and development of concrete loudspeaker not only established the historical position of avance in hi-fi audio field, but also made avance rapidly become a global famous brand from a Danish local brand. Due to the inconvenience of concrete speaker production, with the increase of production, avance's production line is subject to many restrictions, so Poul Rossing (Paul Lesheng) turned to the production of wooden speaker. Denmark is a small country surrounded by water. At first, it was just a small island with a long coastline. The sea rippled around it. Denmark's landscape unfolded, elegant and charming. Beech growing in its special climate is one of the best materials for making speakers. As a result, avance's solid wood speakers soon gained a high reputation around the world. In 1997, mirad kahfizadeh, an excellent electroacoustic design engineer, was newly added to crown, who was responsible for the design and development of avance products together with Poul Rossing. Both of the main designers paid great attention to the scientific and objective data research in the speaker design. In crown's R & D base, they used sophisticated equipment to assist design, supplemented by a large number of actual auditions, and even organized a audition group composed of experts with independent opinions. "The essence of sound is to restore the real sound" is avance's understanding of sound and the basic principle for avance to design products. Therefore, avance attaches great importance to the application of high-quality speaker units. In most of the products of avance, scan speak and Dynaudio, which are well-known hi-fi speaker manufacturers in Denmark, are used as the units tailored for avance. If measured by the standards of the same level of products, the cost invested by avance in the units is many times more expensive. Avance's design style is famous for its tranquility and charm. It integrates the appearance design and the function design, forms a highly unified balance and coordination, and cooperates with excellent and superior production technology, representing the Danish design grade. The brand concept of avance crown is to pursue high standards and perfect practice in the same price. The recognition and medal awarding of European famous audio magazine and equipment evaluation organization EISA, themothermagazine and testvinder are enough to prove that avance is worthy of its name in terms of practicability and cost performance.

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