澎湃新闻品牌怎么样申请店铺

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澎湃新闻在防盗网行业中的票数：235 更新时间：2025-05-10

澎湃新闻是哪个国家的品牌？「澎湃新闻」是上海东方报业有限公司旗下著名品牌。该品牌发源于上海市，在2014年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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原《东方早报》互联网转型而来，以时政新闻和深度报道而著称，较早主打时政与思想的新闻网站，堪称网络版的《南方周末》，其APP已同步上线

澎湃新闻是专注时政与思想的媒体开放平台。以活跃的时政新闻与冷静的思想分析为两翼，生产并聚合中文互联网世界优质的时政思想类内容。如果你是时政爱好者，那么你安装一个澎湃新闻客户端就够了。

同时，澎湃新闻是互联网技术创新与新闻价值传承的结合体，专注于新闻追问功能与新闻跟踪功能的实践。

产品功能特点

1、新闻追问。新闻追问，你的疑惑总有人解答，你的回答总有人注目。

在澎湃新闻，你可以针对每一条新闻提出自己的任何疑问并获得其他用户的解答。这一互助方式使得你可以真正读懂读透每一条新闻。这一功能设计使得澎湃颠覆了传统的新闻生产方式和新闻形态。

同时，只要你能生产出精彩的问答，就可以被海量用户看到。为了鼓励用户进行追问与回答，澎湃新闻客户端特地设置了一个热门追问页面，优质的追问与回答将在这里得到展现。这个页面只需在主页左滑即可进入，预计将成为与主页有同等阅读率的页面。

2、新闻跟踪。新闻跟踪，拒绝烂尾新闻。

很多情况下，一个新闻事件并不是一次报道就完结，它还有很多后续进展。比如马航事件，它的每一个进展都牵动着万千读者的心。因此你可能有这样一个需求：对于一个自己关注的新闻事件，可以及时而不遗漏的知道它的每一步进展。

新闻跟踪功能就是针对这一需求而设。你在读完一篇报道之后，如果觉得对此新闻事件或话题感兴趣，可以通过新闻跟踪按钮轻松跟踪该新闻。当该新闻有新的进展时，系统通过标签关键词会自动将新的进展报道推送到你的跟踪中心。

3、便利的分享。读到好文章，更快地分享给好友。

看到好的内容与好友分享已经成为一种习惯。澎湃新闻客户端将分享功能进行了便利化，与一般新闻客户端将所有分享按钮折叠在一起相比，澎湃的文章页下方就有固定的显化的微信转发按钮，可以直接转发到微信朋友圈，同时，在文章的结尾处，也有微博和微信的转发按钮。在澎湃新闻客户端分享文章可以“少点一次”。

4、清晰简洁的内容架构。受够了臃肿的新闻客户端？不如试试澎湃。

与传统新闻客户端的财经娱乐体育这样的大频道设置加订阅平台、视频等的叠加设计相比，澎湃的内容结构设置非常简洁与扁平：内容的基本单位是一个个类似于自媒体的栏目，他们组成一个规模庞大、分类清晰的订阅池。用户可以订阅管理这些栏目，只有自己订阅的栏目内容才会出现在自己的首页，实现千人千面的个性化首页。

内容特点

澎湃的内容遵循以下四个原则：通俗但不庸俗，懂批评也懂建设，听民意但不迎合，谈问题也谈主义。澎湃希望在信息纷杂的时代，由追问洗出真相，为用户提供真正有价值的信息与见解，促进民智的成熟与社会的发展。

1、时政报道为主

作为中国主打时政与思想的新闻产品，澎湃的内容主要围绕政治展开。

比如有定位反腐报道的“打虎记”栏目，专门报道中央政治局常委动向的“中南海”栏目，主打法制报道的“一号专案”栏目，主打食品安全报道的“知食分子”栏目，主打港澳台报道的“港台来信”栏目等等。澎湃希望在可控范围内，满足你对政治的关心与好奇。

2、重视思想争鸣

澎湃同样非常重视政见与思想。在价值观混乱以及路线之争剧烈的当前，思想的争鸣弥足珍贵。

在澎湃，有包括赵鼎新、张悦然、叶兆言、孙甘露、査道炯等各个领域的大家开设的个人言论栏目，进行理性的探讨和辩论。澎湃希望通过思想的交汇和碰撞，为这个时代提供真正有价值的思想。

3、文风通俗个性

多年以来，中国的新闻报道文风逐渐固化，没有生气与活力，显得枯燥没有趣味。澎湃认为好的新闻需要有好的文字来承载和表达，并把“通俗”和“个性”作为文风创新的两个目标。通俗，就是一看就懂，用基本的语言和词汇来叙述新闻。个性，就是摒弃固化枯燥语言，使语言充满活力。澎湃希望创新的文风使读者能够轻轻松松看懂新闻，体会到文字的快感。

4、开放的内容平台

澎湃深知通过自己的内容团队并不能生产出足够的优秀内容，因此采取非常开放的态度，接受所有时政思想类优秀内容团队的各种形式的合作。因此，在澎湃新闻客户端，你几乎可以看到中文互联网世界中优质的时政思想类内容。

The original Oriental Morning Post has been transformed from the Internet. It is famous for its current political news and in-depth reports. The early news website that focuses on current politics and thoughts can be called Southern Weekend. Its app has been launched simultaneously. Surging news is a media open platform focusing on current politics and thoughts. With active political news and calm ideological analysis as two wings, it produces and aggregates high-quality political ideological content in the Chinese Internet world. If you are a political enthusiast, you can install a surging news client. Meanwhile, surging news is a combination of Internet technology innovation and news value inheritance, focusing on the practice of news inquiry function and news tracking function. Product features 1, news. When asked by the news, your doubts will always be answered, and your answers will always be noticed. In the surging news, you can put forward any questions about each news and get answers from other users. This way of helping each other enables you to really read through every piece of news. This function design makes surging subvert the traditional news production mode and news form. At the same time, as long as you can produce wonderful Q & A, you can be seen by a large number of users. In order to encourage users to ask and answer, surging news client specially set up a hot page for asking. High quality asking and answering will be displayed here. This page can only be accessed by sliding on the left of the homepage, and it is expected to become a page with the same reading rate as the homepage. 2. News tracking. News tracking, reject the bad news. In many cases, a news event doesn't end in one report. It has many follow-up progress. For example, Ma Hang incident, its every progress affects the hearts of thousands of readers. Therefore, you may have a need to know the progress of a news event in time without missing. News tracking function is designed to meet this demand. After reading a story, if you feel interested in the news event or topic, you can easily track the news through the news tracking button. When the news has new progress, the system will automatically push the new progress report to your tracking center through the tag keywords. 3. Convenient sharing. Read good articles and share them with friends faster. It has become a habit to share good content with friends. The surging news client has facilitated the sharing function. Compared with the general news client, which folds all the sharing buttons together, there is a fixed explicit wechat forwarding button under the surging article page, which can be directly forwarded to wechat friends circle. At the end of the article, there are also the forwarding buttons of microblog and wechat. In the surging news client sharing articles can be "less once.". 4. Clear and concise content architecture. Fed up with bloated news clients? Better try surging. Compared with the overlay design of the traditional news client's financial entertainment and sports such as large channel setting plus subscription platform and video, the surging content structure setting is very simple and flat: the basic unit of content is a column similar to self-Media, which forms a large subscription pool with clear classification. Users can subscribe to manage these columns. Only the contents of the columns they subscribe to will appear on their home page, realizing the personalized home page of thousands of people and thousands of faces. The surging content features the following four principles: popular but not vulgar, understanding criticism and construction, listening to public opinion but not catering, and talking about problems and principles. We hope that in the era of information, we can wash out the truth by asking, provide users with valuable information and opinions, and promote the maturity of people's wisdom and social development. 1. As the main news product of China's current politics and ideology, the surging content mainly focuses on politics. For example, there is the column of "fighting tigers" for anti-corruption reports, the column of "Zhongnanhai" for special reports on the trend of the Standing Committee of the Political Bureau of the Central Committee, the column of "No.1 Project" for legal reports, the column of "knowing food molecules" for food safety reports, and the column of "letters from Hong Kong and Taiwan" for Hong Kong, Macao and Taiwan reports. I hope you can meet your interest and curiosity in politics within your control. 2. We also attach great importance to political opinions and thoughts. At present, the confusion of values and the fierce struggle of routes, the contention of ideas is precious. In surging, there are personal speech columns set up by everyone in various fields, including Zhao Dingxin, Zhang Yueran, ye Zhaoyan, sun Ganlu, Zha Daojiong, etc., for rational discussion and debate. Surging hopes to provide truly valuable ideas for this era through the intersection and collision of ideas. 3. For many years, the style of Chinese news report has been solidified gradually, without vitality and vitality, which is boring and uninteresting. Surging thinks that good news needs good words to carry and express, and takes "popularity" and "personality" as two goals of literary style innovation. Popular means that you can understand it at a glance and use basic language and vocabulary to narrate news. Personality is to abandon the boring language and make it full of vitality. Surging hope that the innovative style of writing enables readers to easily understand the news and experience the pleasure of the text. 4. The open content platform knows that it can't produce enough excellent content through its own content team, so it takes a very open attitude and accepts all kinds of cooperation from all kinds of Ideological and political excellent content teams. Therefore, in the surging news client, you can almost see the high-quality political ideological content in the Chinese Internet world.

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