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Since the establishment of new cooperation changkelong, it has always adhered to the business philosophy of "close to the countryside, close to the farmers and close to life". Especially since 2005, it has transformed and integrated the traditional rural commercial network by using the modern circulation mode of chain supermarkets, and established the chain supermarket network system of urban-rural integration, up-down connection, large and medium-sized development, and extension of surrounding counties and cities. In 2016, it achieved sales of 4 billion yuan, total outlets of more than 1000, agricultural and sideline products into supermarkets of more than 1.5 billion yuan, connected 120 agricultural and sideline product breeding bases, and solved the problem of employment of more than 10000 people. It has set up six branches in Danyang, Taizhou, Xinghua, Haimen, Qidong and Kunshan, and has realized full coverage of supermarkets in Changshu and Xinghua. The company now has more than 30000 square meters of daily necessities logistics distribution center, more than 6800 square meters of cold chain distribution center, 192000 square meters of xingguangtiandi large-scale commercial complex and more than 5000 square meters of e-commerce building, with a total operation area of 800000 square meters, more than 30000 kinds of commodities and nearly 1000 suppliers, which has become a collection of shopping centers, shopping malls, supermarkets, convenience stores and e-commerce , auto aftermarket, real estate as one of the supermarket chain group.

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