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扬州谢馥春化妆品有限公司，是既有深厚历史积淀又充满现代朝气的天然化妆品企业。其历史溯源于清朝道光10年（公元1830年）创立的谢馥春香粉铺，乃中国第一家化妆品企业。传统产品鸭蛋粉、冰麝油乃香件（誉称东方固体香水），通称谢馥春『三绝』。1915年与『茅台酒』同获美国巴拿马国际博览会大奖，成为当时国际化妆品著名品牌和中国化妆品第一品牌。扬州出美人，美容为根本，源自谢馥春。谢馥春化妆品基于东方人生理特征，讲求天人合一（天然美妆造就天生丽质），比之西方化学合成品，既亲和安全，更符合回归天性和功效性的诉求。当今产品技术路线，一是对传统经典工艺进行挖掘创新生产经典特色产品，二是与权威科研机构合作开发现代生物化妆品，从根本上和生命科学意义上解决肌肤美容问题，抛弃了遮掩式的西方化学美，达到『清水出芙蓉，天然去雕饰』功效。东方化、功效化、天然化、人性化是谢馥春品牌永恒的内涵，打造东方化妆品的本土领军企业是谢馥春公司的不懈追求。

Yangzhou xiefuchun Cosmetics Co., Ltd. is a natural cosmetics enterprise with profound historical accumulation and modern vitality. Its history is traced back to xiefuchun powder shop founded in the 10th year of Daoguang (1830 A.D.) in the Qing Dynasty. It is the first cosmetics enterprise in China. Duck 's egg powder and ice musk oil are fragrant products (known as Oriental solid perfume). In 1915, it won the award of Panama International Fair together with Maotai liquor, becoming the famous international cosmetics brand and the first cosmetics brand in China at that time. Yangzhou's beauty comes from Xie Fuchun. Xie Fuchun's cosmetics, based on the physiological characteristics of Oriental people, emphasizes the integration of nature and human (natural beauty creates natural beauty). Compared with western chemical synthetic products, it is not only friendly and safe, but also more in line with the demands of returning to nature and efficacy. Today's product technology routes are: first, mining and innovating the traditional classic technology to produce classic characteristic products; second, cooperating with authoritative scientific research institutions to develop modern biological cosmetics, fundamentally and in the sense of life science to solve skin beauty problems, abandoning the mask western chemical beauty, and achieving the effect of "water out of Hibiscus, natural decoration". The eternal connotation of Xie Fuchun's brand is Orientalization, efficacy, naturalness and humanization. It is Xie Fuchun's unremitting pursuit to build a local leading enterprise of Oriental cosmetics.

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