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浩沙是中国最大的室内运动服饰品牌，主要设计及生产多元化的中高端室内运动服饰产品，包括水运动、瑜伽健身、运动内衣及配件，以浩沙品牌出售。浩沙在中国泳装、健身瑜伽及运动内衣三大细分市场均处于绝对领先地位。2012年12月，集团获得了北京国家游泳中心水立方品牌的用户许可证，2013年，集团正式推出了水立方品牌的泳装服饰。凭借集团在中国的市场领导地位和品牌地位、清晰专注的发展战略、独特精准的市场推广模式、优质的销售网络、丰富的行业专业知识积累、高效的运营管理能力、领先的专业产品研发能力和独特的行业资源，集团在和跨国及国内竞争者中脱颖而出，实现了持续稳定的长期增长。

自然、健康、快乐是浩沙的品牌个性，长期以来，浩沙致力于传递和倡导快乐、健康的都市运动生活方式，力求为都市人带来轻松快乐的全方位运动生活体验，成为代表专业、活力、时尚的知名世界级室内运动领导品牌是浩沙的品牌目标。2015年开始，浩沙将全面展开运动健康产业战略的实施，重点发展移动互联应用和大数据应用，在线线下互动，同步推进运动健康生态圈各个系统的建立，逐步建立完整的运动健康生态圈；同时，浩沙将启动运动健康管理业务，为发展创造更大的发展空间。

2008年起，浩沙多年获选为《中国500最具价值品牌》，并于中国水运动行业被认定为标志性品牌。2014年，浩沙是国内通过国际泳联竞技泳装认证的品牌；并被福布斯杂志评选为2014中国潜力企业。

Haosha is the largest brand of indoor sports apparel in China. It mainly designs and produces diversified high-end indoor sports apparel products, including water sports, yoga fitness, sports underwear and accessories, which are sold under the brand of Haosha. Haosha is absolutely in the leading position in the three market segments of swimwear, fitness yoga and sports underwear in China. In December 2012, the group obtained the user license for the water cube brand of Beijing National Swimming Center. In 2013, the Group officially launched the water cube brand swimsuit. With the group's market leadership and brand position in China, clear and focused development strategy, unique and precise marketing mode, high-quality sales network, rich industry expertise accumulation, efficient operation and management capabilities, leading professional product R & D capabilities and unique industry resources, the group stands out from its multinational and domestic competitors and achieves sustained stability Fixed long-term growth. Nature, health and happiness are the brand personality of Haosha. For a long time, Haosha has been committed to delivering and advocating a happy and healthy urban sports lifestyle, striving to bring relaxed and happy all-round sports life experience to urban people, and becoming a world-class leading brand of indoor sports representing profession, vitality and fashion is the brand goal of Haosha. From 2015, Haosha will fully implement the strategy of sports health industry, focus on the development of mobile Internet applications and big data applications, online and offline interaction, simultaneously promote the establishment of various systems of sports health ecosystem, and gradually establish a complete sports health ecosystem; at the same time, Haosha will launch sports health management business to create greater development space for development. Since 2008, Haosha has been selected as "China's 500 most valuable brand" for many years and recognized as a landmark brand in China's water sports industry. In 2014, Haosha was a domestic brand certified by fina competitive swimsuit, and was selected as a potential Chinese enterprise in 2014 by Forbes magazine.

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