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特步旗下童装童鞋品牌，专注于3-14岁儿童群体，致力于为孩子提供更舒适的穿着体验的大型体育用品专业供应商

特步（中国）有限公司于2008年6月3日正式在港交所挂牌上市， 是一家集综合开发、生产和销售运动鞋、服、包、帽、球、袜等 为主业的大型体育用品企业。

2012年厦门市特步儿童用品有限公司成立，正式进军童装行业。 特步儿童的强大实力来自于母公司——特步集团的全力支持。 针对目前国内童装行业品牌现状，特步儿童寻找品牌差异化发展战略， 主张释放孩子的天性，关爱孩子健康快乐的成长。 集中一切可利用的资源，创造行业新的品牌推广模式。

特步儿童坚持三、四线城市的价格定位，专注于3-14岁儿童群体，关注白领阶层父母对儿童商品的消费。旨在提供高性价比且品类丰富的儿童运动用品，为广大消费者带来轻松的舒适体验和物超所值的购买经历。

Special step's children's wear and shoes brand, focusing on 3-14-year-old children, is a large-scale sports goods professional supplier dedicated to providing children with more comfortable wearing experience. Special step (China) Co., Ltd. was officially listed on the Hong Kong Stock Exchange on June 3, 2008. It is a large-scale sports goods enterprise integrating comprehensive development, production and sales of sports shoes, clothing, bags, hats, balls, socks and other major businesses 。 In 2012, Xiamen Tebu children's products Co., Ltd. was established and officially entered the children's clothing industry. The strong strength of tebuk children comes from the full support of its parent company, tebuk group. In view of the current situation of domestic children's wear industry brand, special children seek for brand differentiation development strategy, advocate to release the nature of children, care for the healthy and happy growth of children. Concentrate all available resources and create a new brand promotion mode in the industry. Special step children adhere to the price positioning of the third and fourth tier cities, focus on the 3-14-year-old children, and pay attention to the white-collar parents' consumption of children's goods. It aims to provide children's sporting goods with high cost performance and rich categories, which will bring consumers a relaxed and comfortable experience and a value-added purchase experience.

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