摩提工房品牌怎么样 申请店铺

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上海摩提工房食品有限公司，日本传统贵族的甜点小吃，日本庆典和应季的必备食品，讲究色、香、味的奢侈美食品牌

上海摩提工房食品有限公司，成立于2003年。公司已成长为中国大型休闲食品连锁和加盟公司之一。 始终秉承 “诚信、创新、虔心、力行、兴业、幸福”的X6精神，为消费者提供品质优良的产品。摩提工房集团旗下包括摩提工房、西树泡芙、和米堂、小宫山浩二、诗立方、B班炸鸡、Hello Kitty凯蒂优果、T&C扒房、彦悦山等多个知名品牌。

摩提工房集团面对充满机遇和挑战的食品领域，我们秉承“客人是家人，我们的承诺”的理念，已在全国包括香港等150多个城市、开设1000多家门店，为顾客提供健康、美味的休闲食品，同时亦把美味传递到越南、马来西亚、菲律宾等东南亚国家。

摩提工房集团凭借着对零售及餐饮行业细分市场发展潜力的洞悉力，多年沉淀的品牌知名度及全国近千家店铺的市场覆盖率及渠道等优势，创建一个个自有品牌，将高质量的烘焙类甜品、糕点等休闲食品推向中国市场，从甜品烘焙品牌“西树泡芙”，到芝士挞品牌“小宫山浩二”；从现制现售日式章鱼烧品牌“和米堂”，到三丽欧官方授权Ｈello Kitty形象的品牌“凯蒂·优果”，无一不强调现制现售的新鲜和专属感，注重顾客的消费体验。

摩提工房集团拥有一套成熟完善的品牌发展机制，对旗下品牌有清晰的品牌定位和营销策略，每个品牌都有独特的店铺形象及产品特色。为了提升顾客忠诚度及品牌知名度，公司建立了会员系统，并通过直营店、加盟店、电子商务等多渠道实现了产品销售方式的多元化发展。

Shanghai moti workshop Food Co., Ltd., a Japanese traditional noble dessert snack, a necessary food for Japanese celebration and season, a luxury food brand focusing on color, fragrance and taste, was established in 2003. The company has grown into one of China's large leisure food chain and franchise companies. Always adhering to the X6 spirit of "integrity, innovation, piety, strength, industry, happiness", to provide consumers with high-quality products. Moti workshop group includes moti workshop, Xishu puff, Hetang, Xiaogong mountain Haoer, shicube, class B fried chicken, Hello Kitty Katie Youguo, T & C grilled room, Yanyue mountain and other famous brands. Facing the food field full of opportunities and challenges, we adhere to the concept of "guests are family, our commitment", and have opened more than 1000 stores in more than 150 cities, including Hong Kong, to provide healthy and delicious leisure food for customers. Meanwhile, we also deliver delicious food to Vietnam, Malaysia, the Philippines and other Southeast Asian countries. Moti industrial building group, with its great efforts in the development potential of retail and catering industry market segments, its brand popularity accumulated over the years, market coverage and channels of nearly 1000 stores in China, has created a number of private brands to promote high-quality baked desserts, pastries and other leisure foods to the Chinese market, from the dessert baking brand "Xishu puff" to cheese tart brand "Xiaogong Shanhao No.2"; from the current Japanese Octopus burning brand "Hetang" to the brand "Katie Youguo", which is officially authorized by Sanrio to be the image of Hello Kitty, all of them emphasize the freshness and exclusive sense of the current production and sale, and pay attention to the consumer experience of customers. Moti industrial group has a set of mature and perfect brand development mechanism. It has a clear brand positioning and marketing strategy for its brands. Each brand has a unique store image and product characteristics. In order to improve customer loyalty and brand awareness, the company has established a membership system, and through direct stores, franchise stores, e-commerce and other channels to achieve the diversified development of product sales.

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