Decathlon迪卡侬品牌怎么样 申请店铺

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迪卡侬来自于法国，是全球最大的体育用品零售商，由米歇尔·雷勒克于1976年创立，第一家店开在法国里尔附近的小村庄恩洛斯。2003年迪卡侬进入中国，至目前（2013.2）已遍布全国25座城市近60家商场。除连锁运动用品经营外，迪卡侬的母公司奥克西兰集团为其提供体育全产业链的支持，提供丰富的自有品牌产品阵线，并根据运动类别的不同，分为20种不同名称品牌。对于初学者和专业运动者，迪卡侬都能提供运动服饰、装备以及各种创意类运动产品，其全产业链掌控的模式让其产品具有较高的性价比。

作为零售商，迪卡侬的概念是将所有的运动产品汇聚一地。其涵盖了20个激情运动品牌，65项运动、及35000多种产品共消费者选择。商场还会经常组织运动表演、介绍等活动，让所有的顾客都有机会了解、尝试和享受不同运动项目带来的快乐。商场面积分为4000,8000及12000平方米，商场内采用自助式购物，快捷方便。销售团队能够为顾客提供专业的服务（修理，组装……)同时，每家商场都有独立的停车场和免费的运动场服务顾客。

2012年10月，迪卡侬与中国社会体育指导员协会（隶属国家体育总局）签订了全民健身志愿服务战略合作协议。据了解，战略协议的合作双方共拟定四项合作内容。首先，以迪卡侬全国现有商场为依托，建立全民健身志愿服务”迪卡侬”工作站；其次，充分调动迪卡侬现有的员工资源，吸引员工成为体育指导员的志愿者；再次，配合迪卡侬公司在国内的人力招聘需求，为社会体育指导员和全民健身志愿者优先创造就业机会；最后，利用迪卡侬的海外资源，加强体育文化交流与合作，将优秀民族体育项目推广到世界各地。

迪卡侬的宗旨——“让最广泛的大众同怀运动愿望，共享运动欢益！”

Decathlon, from France, is the world's largest sporting goods retailer. Founded in 1976 by Michel rilek, Decathlon's first store is in the small village of enros, near Lille, France. Decathlon entered China in 2003. So far (February 2013), Decathlon has covered nearly 60 shopping malls in 25 cities across the country. In addition to the chain sporting goods business, Auckland group, the parent company of decathlon, provides support for the whole sports industry chain and rich product front of its own brand, which is divided into 20 brands according to different sports categories. For beginners and professional sportsmen, Decathlon can provide sportswear, equipment and all kinds of creative sports products. The mode of controlling the whole industry chain makes its products have high cost performance. As a retailer, Decathlon's concept is to bring all sports products together. It covers 20 passion sports brands, 65 sports, and more than 35000 products for consumers to choose. The mall will often organize sports performances, introductions and other activities, so that all customers have the opportunity to understand, try and enjoy the happiness brought by different sports. The shopping mall covers an area of 40008000 and 12000 square meters. Self service shopping is adopted in the shopping mall, which is fast and convenient. The sales team can provide professional services (repair, assembly ）At the same time, each shopping mall has its own parking lot and free playground to serve customers. In October 2012, Decathlon signed a strategic cooperation agreement on national fitness voluntary service with China Association of social sports instructors (under the State General Administration of sports). It is understood that the two parties to the strategic agreement have formulated four cooperation contents. First of all, based on the existing shopping malls of decathlon in China, establish the "decathlon" workstation of national fitness volunteer service; second, fully mobilize the existing staff resources of decathlon to attract employees to become volunteers of sports instructors; third, cooperate with the recruitment needs of decathlon company in China to create employment opportunities for social sports instructors and national fitness volunteers in priority; Finally, we should use decathlon's overseas resources to strengthen sports cultural exchange and cooperation, and promote excellent national sports to all parts of the world. Decathlon's tenet: "let the most extensive public share the desire and benefit of sports!"

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