黄金香品牌怎么样 申请店铺
“黄金香”系厦门最具知名度的中华老字号之一,至今已有一百六十余年历史。
清道光年间,年方十六的“黄金香”创始人黄知江,从祖籍漳州许县东山出发,提着竹篮,内装自家创制的肉松肉干,乘坐斗篷小船,来到漳州龙海石码镇沿途叫卖,闻说厦门港口繁荣,即转船到厦门进行试探性售卖。当踏入厦门,见到都市繁华,生意兴隆,即萌生留居厦门之念,决意在厦门开工设店。清道光二十二年(1842年),黄知江在厦门关仔内(今大同路205号)开始生产肉松肉干,因选料精良,配料独特,加之精工细作,所产肉松色泽金黄,灿若黄金,其味香鲜,无与伦比,甫一上市,即广获好评,销路日广。恰店主姓黄,故取名“黄金香”作为字号,由此“黄金香”品牌日渐发展,声名远播。
因注重产品质量,薄利多销,诚招天下客,“黄金香”老字号的生意日渐兴隆,家族成员纷纷投入该店经营,广开门路,并创立了“黄金香送记”、“黄金香佑记”、“黄金香祖铺”、“黄金香胜记”、“黄金香兴记”等分号。抗战前后,黄金香在台湾、香港、新加坡、菲律宾等地均设有分店,产品远销泗水、爪哇、新加坡、马尼拉、槟榔屿等地,名扬闽粤台,声播东南亚。
1956年对私企改造后,“黄金香”所有分号即“黄金香送记”、“黄金香佑记”、“黄金香祖铺”、“黄金香胜记”、“黄金香兴记”并入厦门市食品公司,仍保留“黄金香”店名,一直延续经营至今。1984年,厦门市食品公司注册了“黄金香”商标。1994年,原国内贸易部授予厦门市食品公司“中华老字号”企业称号。
2004年厦门市食品公司改制为厦门黄金香食品有限公司,2010年1月公司更名为厦门夏商黄金香食品有限公司,公司现拥有“黄金香”、“黄金香HJX”、“黄金香XS”、“XS”、“亿家香”图形及文字商标。
2011年,商务部认定厦门夏商黄金香食品有限公司为“中华老字号”企业。
"Golden fragrance" is one of the most famous Chinese time-honored brands in Xiamen, with a history of more than 160 years. In the reign of Daoguang in Qing Dynasty, Huang Zhijiang, the founder of "golden fragrance" in the 16th year of the Qing Dynasty, set out from Dongshan, Xuxian County, Zhangzhou, carrying a bamboo basket and containing his own made dried meat floss. He took a cape boat and went to Longhai Shimao Town, Zhangzhou to sell along the way. He heard that Xiamen port was prosperous, that is, he transferred to Xiamen for exploratory sale. When you step into Xiamen, you will see the prosperity of the city and the prosperity of business. That is to say, you want to stay in Xiamen and decide to start a shop in Xiamen. In 1842, Huang Zhijiang began to produce dried meat floss in guanzai, Xiamen (now No. 205 Datong Road). Due to the excellent selection of materials, unique ingredients, and fine workmanship, the meat floss produced is golden in color and golden like gold. Its flavor is delicious and unparalleled. Once it is listed on the market, it is widely praised and widely sold. The owner's surname is Huang, so he took the name "golden fragrance" as his name. As a result, the brand of "golden fragrance" is developing day by day and its reputation is well known. Due to the emphasis on product quality, small profits and high sales, and the sincere recruitment of customers from all over the world, the business of "golden fragrance" time-honored brand is booming day by day. Family members have invested in the operation of the store and opened up a wide range of outlets, and established sub brands such as "golden fragrance delivery record", "golden fragrance Youji", "golden fragrance zupu", "golden fragrance Shengji" and "golden fragrance Xingji". Before and after the Anti Japanese War, Jinxiang has branches in Taiwan, Hong Kong, Singapore, the Philippines and other places. Its products are sold to Surabaya, Java, Singapore, Manila, Penang and other places, famous in Fujian, Guangdong and Taiwan, and broadcast in Southeast Asia. After the transformation of private enterprises in 1956, all the semicolons of "golden fragrance", i.e. "golden fragrance delivery record", "golden fragrance Youji", "golden fragrance zupu", "golden fragrance Shengji" and "golden fragrance Xingji", were incorporated into Xiamen food company, and the store name of "golden fragrance" was still retained, which has been continued since the operation. In 1984, Xiamen food company registered the "golden fragrance" trademark. In 1994, the former Ministry of domestic trade awarded Xiamen food company the title of "China time honored brand". In 2004, Xiamen food company was restructured into Xiamen Golden Flavor Food Co., Ltd. and in January 2010, it was renamed Xiamen Xiashang golden Flavor Food Co., Ltd. now, the company has "golden flavor", "golden flavor HJX", "golden flavor XS", "XS", "yijiaxiang" graphics and word trademarks. In 2011, Xiamen Xiashang golden Flavor Food Co., Ltd. was recognized by the Ministry of Commerce as a "China time honored brand" enterprise.
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