明正品牌怎么样 申请店铺
1996年成立之初,便以“高起点、上规模、高速度”发展理念建设生产基地,建成以屠宰和肉制品加工为主的现代化工厂,并带动了周边养殖业的发展。养殖大户达到1200多户,养殖场20多个,间接的为周边的农民提供了就业机会和致富渠道,为明正今后的发展奠定了坚实的基础。
2011年,为适应市场需求,扩大生产规模,一次性投资2.16亿,在河南太康县产业集聚区建设占地150亩,标准厂房52000平方,年产能达20000吨的食品加工基地。并于2012年,成立新公司“河南明正清真食品有限公司”。
公司拥有蒸煮线、高温杀菌线等12条生产线和相关设备,并配套冷库、动力房、污水处理设备设施;现已成为集养殖、屠宰、肉熟食加工于一体的科技型规模化的农业产业化企业。
公司主导产品为:酱卤熟食系列牛肉。卤制工艺源自1365年中原李氏牛肉世家,历经21代传承和创新。
公司在传统古法工艺上,进行现代工艺创新,产品开发向“口味型、多样型、复合型、专用型营养型、健康型和功能型”方向转化。开发出多元品牌系列,近一百多个品种的全渠道产品。满足了不同年龄,不同品位,不同区域的消费者需求,产品销往全国各地。
目前上市产品品牌有:“明正”、“明正 ·老卤匠”、“全体Dou友” 、“农家婆婆”、“牛奕牛”等 ,产品涵盖酱卤,休食等类别。
顺应中国食品及餐饮行业发展趋势,公司通过品牌塑造,产品创新,渠道拓展,营销推广等各种形式,深度挖掘和提炼“世家”品牌文化和价值内涵;专注于“以世家美食为载体,向世界传递正能量面向更广阔的市场与未来,一路阔步昂扬,开启食代新篇章。
At the beginning of its establishment in 1996, it built a production base with the development concept of "high starting point, high scale and high speed", built a modern chemical plant focusing on slaughtering and meat products processing, and promoted the development of the surrounding aquaculture industry. There are more than 1200 large breeding households and more than 20 breeding farms, which indirectly provide employment opportunities and wealth channels for surrounding farmers, and lay a solid foundation for Mingzheng's future development. In 2011, in order to meet the market demand and expand the production scale, a one-time investment of 216 million yuan was invested to build a food processing base with an area of 150 mu, a standard workshop of 52000 square meters and an annual output of 20000 tons in the industrial cluster area of Taikang County, Henan Province. In 2012, a new company "Henan Mingzheng Halal Food Co., Ltd." was established. The company has 12 production lines and related equipment such as cooking line and high-temperature sterilization line, and supporting cold storage, power room and sewage treatment equipment and facilities. It has become a scientific and technological large-scale agricultural industrialization enterprise integrating breeding, slaughtering and meat and cooked food processing. The company's leading products are: Sauce brine cooked beef series. The bittern technology originated from Li's beef family of Central Plains in 1365 and has gone through 21 generations of inheritance and innovation. The company has carried out modern process innovation in traditional ancient process, and the product development has been transformed into "taste type, diversity type, compound type, special nutrition type, health type and function type". We have developed multi brand series and nearly 100 varieties of Omni channel products. Meet the different ages, different grades, different regions of consumer demand, products sold all over the country. At present, the products on the market include "Mingzheng", "Mingzheng · old brine craftsman", "all Dou friends", "farmer's mother-in-law", "niuyiniu", etc. the products cover sauce brine, rest food and other categories. In line with the development trend of China's food and catering industry, the company, through various forms such as brand building, product innovation, channel expansion, marketing and promotion, deeply excavates and refines the brand culture and value connotation of "aristocratic family"; it focuses on "taking aristocratic family food as the carrier, delivering positive energy to the world, facing a broader market and future, and strides forward to open a new chapter of food generation.
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