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东方梦幻集中规划了全CG电影和动画的生产发行、虚拟体验内容的创意开发，相关IP资产的商业运营三大主体业务方向。
东方梦幻构建了一整套现代工业化的数字影像生产流程与管理方法，并以此为基础不断拓展其所涉及的应用领域，从CG影视内容的工业化生产制作，延伸至影像数据资源的沉淀及二次开发，从而实现人机交互体验内容服务的提供，扩展至以虚拟现实的内容创制为代表的前沿业务。东方梦幻数字影像的工业化创新方法体系以及公司的专业化服务能力已经被视作IP影像资产相关服务——包括影视、动画、主题体验场馆、IP授权及商业开发——的必要元素。
东方梦幻通过利用自有以及合作IP资源，打造自有品牌的虚拟现实体验场馆和移动嘉年华等线下渠道，合作建设新媒体视频播放平台等线上渠道，构建形成线下、线上互动的营销平台，实现了功能创新的IP市场运营能力。
东方梦幻文化产业投资有限公司作为上市公司恒信移动（股票代码300081）全资子公司，东方梦幻旗下全资子公司 2 家：北京中科盘古科技发展有限公司、广东世纪华文动漫文化传播有限公司；控股子公司 2 家：北京花开影视制作有限公司、上海趣味人创业孵化器有限公司。
Oriental dreamland has centrally planned the production and distribution of all CG films and animation, the creative development of virtual experience content, and the three main business directions of the commercial operation of related IP assets. Oriental dreamland has constructed a set of modern industrial digital image production process and management methods, and based on this, it has continuously expanded its application fields, from the industrial production and production of CG film and television content, to the precipitation and secondary development of image data resources, so as to realize the provision of human-computer interactive experience content services, and to expand to the content creation of virtual reality Table's frontier business. The industrial innovation method system of Oriental Dream digital image and the company's professional service ability have been regarded as necessary elements of IP image asset related services, including film and television, animation, theme experience venues, IP authorization and commercial development. By using its own and cooperative IP resources, Oriental Dream has built its own brand virtual reality experience venues, mobile Carnival and other offline channels, cooperated in the construction of online channels such as new media video broadcast platform, and built an offline and online interactive marketing platform, realizing the IP market operation ability of functional innovation. As a wholly-owned subsidiary of Hengxin mobile (stock code 300081), Oriental Dream Cultural Industry Investment Co., Ltd. has two wholly-owned subsidiaries: Beijing Zhongke Pangu Technology Development Co., Ltd. and Guangdong century Chinese Animation Culture Communication Co., Ltd.; two holding subsidiaries: Beijing Huakai film and television production Co., Ltd. and Shanghai interesting person business incubator Co., Ltd Company.
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