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北京王府井百货(集团)股份有限公司东安市场（简称：北京市东安市场）位于东城区王府井大街。其前身东安市场因临近东安门而得名，曾是内城最繁华的商业区。市场内有经营日用品的店铺、古书、古玩铺，小吃摊和杂技场，以及饭庄和戏园等，体现了老北京市场文化的特色。

1949年后，成立东安市场管理处，基本上保持了原有的行业、网点格局和传统的经营特色。1954年起陆续公私合营。1966年东安市场改名为东风市场。1967年全场进行整修扩建。19699年竣工后重张开业，成为大型商场。1988年恢复东安市场名称。同年9月组建北京东安集团公司，东安市场随之成为东安集团下属的一个经济实体。1933年北京东安集团公司与香港新鸿基地产有限公司合资在东安市场旧址进行改扩建工程。为90年代北京十大建筑之一。1998年1月新东安对外营业。集百货商场、零售店铺、电影院、餐饮娱乐、办公楼于一体，总面积21.3万平方米。有电梯107部，经营品种近5万种。商场地下一层的仿古街市、正门的民初东安市场景图，浓缩了百年东安的历史，体现了百年老店的文化特色。新东安影城（见电影院）为北京第一家中外合资的多厅影院。

北京王府井百货（集团）股份有限公司，简称“王府井百货”，前身是享誉中外的新中国第一店-----北京市百货大楼，创立于1955年。公司经过五十年的创业、发展，现已成为国内专注于百货业态发展的最大零售集团之一，也是在上海证券交易所挂牌的上市公司。

公司1991年组建集团，1993年改组股份制，1994年完成社会公募后在上海证券交易所上市，1997年加盟北京控股有限公司成为红筹股的一员。2000年9月与东安集团实现战略性资产重组，成为北京最大的零售集团。2004年，公司入选国家商务部重点扶植的全国20家大型流通企业行列。

面对日趋激烈的竞争和国际零售业巨头的迫近，自1996年起，公司就开始在全国范围内推进百货连锁规模发展，实现由地方性企业向全国性企业，由单体型企业向连锁化、规模化、多元化企业集团的转变。今天，王府井百货集团旗下拥有已开业和即将开业的大型百货商店包括：北京市百货大楼、北京东安市场、北京长安商场、北京双安商场、广州王府井、武汉王府井、成都王府井、包头王府井、重庆王府井、南宁王府井、呼和浩特王府井、长沙王府井、洛阳王府井、徐州王府井、重庆王府井2号店、贵阳王府井、王府井大厦、西宁王府井、乌鲁木齐王府井等。

Dong'an Market of Beijing Wangfujing Department Store (Group) Co., Ltd. (hereinafter referred to as Beijing Dong'an Market) is located in Wangfujing Street, Dongcheng District. Its predecessor, Dong'an Market, was named for its proximity to the Dong'an gate, which used to be the most prosperous business district in the inner city. In the market, there are shops for daily necessities, ancient books, antique shops, snack stands and acrobatics venues, as well as restaurants and theatres, which reflect the characteristics of the old Beijing market culture. After 1949, Dong'an Market Management Office was established, basically maintaining the original industry, network pattern and traditional business characteristics. Since 1954, there have been public-private joint ventures. In 1966, Dong'an Market was renamed Dongfeng market. In 1967, the whole site was renovated and expanded. After completion in 19699, it reopened and became a large shopping mall. The name of Dong'an Market was restored in 1988. In September of the same year, Beijing Dong'an group company was established, and Dong'an Market subsequently became an economic entity under Dong'an group. In 1933, Beijing Dong'an Group Co., Ltd. and Hong Kong Sun Hung Kai Real Estate Co., Ltd. jointly carried out the reconstruction and expansion project at the former site of Dong'an Market. It is one of the top ten buildings in Beijing in the 1990s. In January 1998, xindong'an opened to the outside world. It integrates department stores, retail stores, cinemas, catering and entertainment, and office buildings, with a total area of 213000 square meters. There are 107 elevators and nearly 50000 kinds of business. The antique street market on the underground floor of the shopping mall and the scene map of Dong'an at the front gate of the early Republic of China condensed the history of Dong'an for one hundred years and embodied the cultural characteristics of the old shop for one hundred years. New Dong'an Cinema (see cinema) is the first multi hall cinema jointly invested by Chinese and foreign investors in Beijing. Beijing Wangfujing Department Store (Group) Co., Ltd., referred to as "Wangfujing Department Store", formerly known as the first store in New China, Beijing department store, was founded in 1955. After 50 years of entrepreneurship and development, the company has become one of the largest retail groups focusing on the development of department stores in China and listed on the Shanghai Stock Exchange. The company set up a group in 1991, reorganized its shareholding system in 1993, and listed on the Shanghai Stock Exchange after the completion of public offering in 1994. In 1997, it joined Beijing Holding Co., Ltd. and became a member of the red chips. In September 2000, it realized strategic asset restructuring with Dong'an group and became the largest retail group in Beijing. In 2004, the company was selected as one of the 20 large-scale circulation enterprises supported by the Ministry of Commerce. In the face of increasingly fierce competition and the approaching of international retail giants, since 1996, the company has been promoting the development of department store chain scale nationwide, realizing the transformation from local enterprises to national enterprises, from single enterprise to chain, scale and diversified enterprise clusters. Today, Wangfujing Department Store Group has opened and will open large department stores, including Beijing department store, Beijing Dong'an Market, Beijing Chang'an market, Beijing Shuangan market, Guangzhou Wangfujing, Wuhan Wangfujing, Chengdu Wangfujing, Baotou Wangfujing, Chongqing Wangfujing, Nanning Wangfujing, Hohhot Wangfujing, Changsha Wangfujing, Luoyang Wangfujing , Wangfujing, Xuzhou, Chongqing, Guiyang, Xining, Urumqi, etc.

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