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萃华金银珠宝股份有限公司是由创建于公元1895年（清光绪21年）的萃华金店发展而来。萃华金店原店址设于沈阳城内中街的出颖胡同。

现已成为集黄金、铂金、钻石、翡翠等珠宝首饰研发、设计、生产、批发、零售、加盟为一体的功能齐全、规模庞大、综合实力雄厚的专业公司，并且为满足市场及企业发展需要，在深圳投入巨资建立萃华精品首饰公司和首饰研发中心，是典型的前店后厂式企业。产品采用传统工艺与现代技术相结合，在北方独树一帜，全国销量名列前茅，深受广大消费者青睐。连锁加盟销售网络遍布全国，萃华品牌更是享誉大江南北。2014年11月4日，萃华于深圳证券交易所敲响上市宝钟，（证券代码：002731）。IPO的成功使萃华踏上新的征程，提升萃华综合实力和推动品牌化战略。

萃华股份公司承继百年历史文化传统，吸纳百年首饰文化精髓，肩负振兴民族品牌的使命；围绕“勤、诚、信”的企业核心文化，现正专注于将萃华这艘首饰航母驶向更广阔的蓝海之域！

Cuihua gold and silver jewelry Co., Ltd. was founded in 1895 (the 21st year of Guangxu in Qing Dynasty) and developed from Cuihua gold shop. The original location of Cuihua Jindian is located in the jueying alley in the middle street of Shenyang City. Now it has become a professional company with complete functions, large scale and strong comprehensive strength, integrating R & D, design, production, wholesale, retail and franchising of jewelry such as gold, platinum, diamond and jadeite. In order to meet the needs of market and enterprise development, it has invested a lot in Shenzhen to establish Cuihua boutique jewelry company and jewelry R & D center, which is a typical front store and back factory enterprise. The product adopts the combination of traditional technology and modern technology, which is unique in the north, and the national sales volume is among the best, which is favored by the majority of consumers. Chain sales network throughout the country, Cuihua brand is well-known throughout the country. On November 4, 2014, Cuihua sounded the listing bell on Shenzhen Stock Exchange (securities code: 002731). The success of IPO makes Cuihua embark on a new journey, improving its comprehensive strength and promoting its brand strategy. Cuihua Co., Ltd. inherits the century old historical and cultural tradition, absorbs the century old jewelry culture essence, and shoulders the mission of revitalizing the national brand. Focusing on the core culture of "diligence, honesty and trust", Cuihua is now focusing on driving the jewelry carrier to a broader blue ocean!

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