Ferragamo菲拉格慕品牌怎么样 申请店铺

始于1927年，国际上享有盛名的 意大利制造 奢侈品牌，崇尚实用与款式并重的国际高端手工鞋款品牌，全球奢侈品行业知名企业

萨尔瓦托勒·菲拉格慕公司成立于1927年，是国际上享有盛名的 意大利制造 品牌。目前，萨尔瓦托勒·菲拉格慕公司是高级鞋品、皮具、饰品、香水及男女服装的设计者、制造商和销售商。菲拉格慕这一品牌把经典、卓绝的制鞋工艺中创意、革新的风格与精湛的质量结合于自身的制鞋技能中。Ferragamo的鞋子、衣衫以至丝巾等配饰，均流露出一种华贵典雅的风格，但无论他的设计意念如何无穷，他始终相信实用与款式并重的重要性，这在鞋款设计方面尤为显著。

一代鞋王萨尔瓦多·菲拉格慕 (Salvatore Ferragamo) 自1927年成立同名品牌开始，虽然经历了全球经济大衰退，第二次世界大战，但是依然屹立不倒，并于今时今日成为一个历久不衰的经典时装品牌代表。

出生于意大利南部拿坡里(Naples)小镇Bonito的萨尔瓦多·菲拉格慕 (Salvatore Ferragamo)，家中共有14个兄弟姊妹，虽然Salvatore九岁时已辍学，由于自小已梦想成为一个鞋匠，他于11岁便当上鞋匠学徒，并于13岁已开设店铺，为其鞋业传奇奏出序曲。

其后萨尔瓦多·菲拉格慕 (Salvatore Ferragamo) 前往美国加州的圣巴巴拉开办了一家补鞋店，并设计电影所用的鞋履，令他的名字开始流传于明星界。当时萨尔瓦多·菲拉格慕 (Salvatore Ferragamo) 更到洛杉矶大学修读人体解剖学，务求制作出优质的鞋子。

1923年，他在好莱坞开设“Hollywood Boot Shop”，与不少的电影制片合作，令萨尔瓦多·菲拉格慕 (Salvatore Ferragamo) 的名字更广为人知。1927年Salvatore回归意大利，并在佛罗伦斯开设店铺。

萨尔瓦多·菲拉格慕 (Salvatore Ferragamo) 的成功在于其对产品质素的坚持，即使在生产过程机械化的今天，产品全数采用手工缝制，而且每名技术人员更只负责一个工序。

1951年，Salvatore Ferragamo完成了时装表演。9年后，Salvatore逝世，其妻Wanda Miletti与六名子女接手生意，将Ferragamo扩展至男女时装、手袋、丝巾、领带、香水系列等，发展成一家“Dressed From Head To Foot”的时装品牌。

其后，菲拉格慕 (Salvatore Ferragamo) 更发展至一个时装集团，在1996年取得法国时装品牌Emanuel Ungaro的控制权，1997年又与BVLGARI合作经营企业，发展香薰与化妆品。1998年，Ferragamo更与Luxottica合作推出眼镜系列，令菲拉格慕 (Salvatore Ferragamo) 业务更多元化。

1998年，Salvatore Ferragamo便开始举办了世界青年鞋款设计选拔大赛，鼓励对鞋款设计有兴趣的年轻学生，及希望藉着这个比赛，激励他们继续朝设计方向努力。

2002年，为了向世界杯足球赛致意，菲拉格慕 (Salvatore Ferragamo) 制作世界杯限量纪念商品，供足球迷们收集典藏。同年，前 Armani 年轻设计师 Graeme Black 加入了 Ferragamo，令Ferragamo 的时装系列亦愈趋年轻时尚，一改品牌风格，为经典的 Ferragamo 注入年轻活力，带来一个新开始。如2006年春夏系列则以海洋为题材，新装色调及设计均由轻松愉快感觉出发，营造了予人清新感觉的意境。

由在美国设计电影所用的鞋履开始， Ferragamo 的名字与影圈结下不解缘。Ferragamo 热衷于为世界各地之明星制作鞋履。Ferragamo的名字一直长流不息，并且往往带领潮流把企业扩展至其他地区，如于90年代韩国经济低迷的时候，进入了韩国市场；1994年大陆才刚开放，便进入中国；而1997年亚洲金融风暴时，更大胆进驻马来西亚。

其实，Ferragamo一直为鞋业发展及推广不遗余力。Salvatore Ferragamo不仅希望把他对制鞋的知识与经验传承给他的家族及企业，更希望可以给世界分享他对鞋子的热忱。

Started in 1927, it is an internationally renowned Italian made luxury brand and an international high-end hand-made shoe brand that emphasizes both practicality and style. Salwatolo Ferragamo, a global famous luxury industry enterprise, was founded in 1927 and is an internationally renowned Italian made brand. Currently, Salvatore Ferragamo is the designer, manufacturer and distributor of advanced footwear, leather goods, accessories, perfume and clothing for men and women. Ferragamo is a brand that combines the creativity, innovative style and exquisite quality of the classic and outstanding shoemaking technology with its own shoemaking skills. Ferragamo's shoes, clothes, silk scarves and other accessories all show a kind of luxurious and elegant style, but no matter how infinite his design ideas, he always believes in the importance of both practicality and style, which is particularly significant in shoe design. Salvatore Ferragamo, the shoe king of the generation, has been established with the same name brand since 1927. Despite the great recession of the global economy and the Second World War, Salvatore Ferragamo is still standing, and today it has become an enduring classic fashion brand. Salvatore Ferragamo, born in bonito, a small town in Naples, southern Italy, has 14 brothers and sisters. Although Salvatore dropped out of school at the age of nine, he became a shoemaker apprentice at the age of 11 because he had dreamed of becoming a shoemaker since he was a child. At the age of 13, he opened a shop and played a prelude to his shoemaking legend. Then Salvatore Ferragamo went to Santa Barbara, California, to open a shoe mending shop and design the shoes for the movie, making his name spread to the stars. At that time, Salvatore Ferragamo went to Los Angeles University to study human anatomy in order to make high-quality shoes. In 1923, he opened "Hollywood boot shop" in Hollywood and cooperated with many film producers to make the name of Salvatore Ferragamo more widely known. Salvatore returned to Italy in 1927 and opened a shop in Florence. Salvatore Ferragamo's success lies in its insistence on the quality of products. Even today, when the production process is mechanized, all products are sewn by hand, and each technician is only responsible for one process. In 1951, Salvatore Ferragamo completed the fashion show. 9 years later, Salvatore died, and his wife, WandaMiletti, took over the business with six children, expanding Ferragamo to fashion fashion, handbags, scarves, neckties, perfume series and so on, and developed into a "DressedFromHeadToFoot" fashion brand. Later, Salvatore Ferragamo developed into a fashion group. In 1996, it obtained the control of French fashion brand Emanuel Ungaro. In 1997, it cooperated with Bvlgari to develop aromatherapy and cosmetics. In 1998, Ferragamo cooperated with Luxottica to launch glasses series, which made the business of Salvatore Ferragamo more diversified. In 1998, Salvatore Ferragamo began to hold the world youth shoe design selection competition, encouraging young students who are interested in shoe design, and hoping to use the competition to encourage them to continue their efforts in the direction of design. In 2002, to pay tribute to the world cup, Salvatore Ferragamo made a limited number of World Cup souvenirs for football fans to collect and store. In the same year, Graeme black, a former young Armani designer, joined Ferragamo, which made Ferragamo's fashion series more and more young and fashionable. Once the brand style was changed, the classic Ferragamo was injected with young vitality, bringing a new start. For example, the spring and summer 2006 series takes the ocean as the theme, and the new colors and designs start from a relaxed and pleasant feeling, creating a fresh mood. Starting with the shoes used to design movies in the United States, Ferragamo's name is not related to the film circle. Ferragamo is keen to make shoes for stars around the world. Ferragamo's name has been flowing for a long time, and often leads the trend to expand enterprises to other regions. For example, in the 1990s, when the Korean economy was in a downturn, it entered the Korean market; in 1994, when the mainland was just opened, it entered China; and in 1997, when the Asian financial crisis, it boldly entered Malaysia. In fact, Ferragamo has always made great efforts for the development and promotion of footwear industry. Salvatore Ferragamo not only hopes to pass on his knowledge and experience of shoemaking to his family and businesses, but also hopes to share his enthusiasm for shoes with the world.

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