鸿茅药酒品牌怎么样 申请店铺

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内蒙古鸿茅药业有限责任公司成立于2002年，其前身为内蒙古凉城县鸿茅酒厂。公司现有职工300余名，总资产超过2亿，生产基地占地280余亩，拥有药酒、保健酒等多个品种。

公司主营产品“鸿茅药酒”，始创于1739年(清乾隆四年)，距今已经有近三百年的历史。曾作为宫廷贡酒，被封为皇室养生益寿的御用圣品，传承数百年药用历史，成为中华医药的瑰宝，并入选国家“非物质文化遗产名录”。

2011年，中华人民共和国商务部授予鸿茅为“中华老字号”;2011年，国家工商行政管理总局认定鸿茅为“驰名保护”;2014年“鸿茅药酒配制技艺”入选国务院批准文化部确定的《第四批非物质文化遗产代表性项目名录》。

新一代鸿茅人谨遵“良药济世，精工取繁”的百年祖训，结合传统“八步古法酿造工艺”和现代高科技萃取技术，创新开发出符合GMP标准的现代化工艺—20级精制法，不断提升药酒的品质，从源头上保证消费者的权益。

“使命民族企业，成就中华瑰宝”是鸿茅药业的企业发展理念，以文化为先导，以品质为核心，鸿茅药业坚守“仁、道、信、义、至善”的核心价值观，全面提升企业的新技艺研发能力，推动创新实效的企业运营模式，通过持续的品牌建设和创新营销，践行“百年鸿茅”的企业目标，做中医药文化的传播者。

新时期的鸿茅人正意气奋发地投身搏击于中国的经济大潮，依托于健康中国的发展机遇，以更加成就稳健的姿态去迎接这个神圣而艰巨的挑战，续写“百年鸿茅”品牌更辉煌的未来!

Inner Mongolia Hongmao Pharmaceutical Co., Ltd. was founded in 2002, its predecessor is Inner Mongolia Liangcheng Hongmao distillery. The company has more than 300 employees, a total assets of more than 200 million, a production base covering an area of more than 280 mu, with a variety of medicine wine, health wine and so on. The company's main product, "Hongmao medicinal wine", was founded in 1739 (the fourth year of Qianlong in the Qing Dynasty). It has a history of nearly 300 years. As a royal tribute wine, it was awarded as a Royal Saint for health preservation and longevity, inheriting hundreds of years of medicinal history, becoming a treasure of Chinese medicine and listed in the national intangible cultural heritage list. In 2011, the Ministry of Commerce of the people's Republic of China Awarded Hongmao as the "time-honored brand of China"; in 2011, the State Administration for Industry and Commerce recognized Hongmao as "well-known protection"; in 2014, "Hongmao liquor preparation technology" was selected into the "fourth batch of Intangible Cultural Heritage Representative project list" approved by the Ministry of culture. A new generation of Hongmao people, following the centenary motto of "good medicine for the world, precision work for the complex", combined with the traditional "eight step ancient brewing process" and modern high-tech extraction technology, have innovated and developed a modern process - 20 level refining process that meets the GMP standard, constantly improving the quality of medicinal wine, and ensuring the rights and interests of consumers from the source. "Mission of national enterprises, achievement of Chinese treasures" is Hongmao pharmaceutical's enterprise development concept, taking culture as the guide, quality as the core, Hongmao pharmaceutical adheres to the core values of "benevolence, Taoism, faith, righteousness, and supreme goodness", comprehensively improves the enterprise's new technology research and development ability, promotes the innovative and effective enterprise operation mode, and practices "one hundred years" through continuous brand building and innovative marketing Hongmao "aims to be a disseminator of traditional Chinese medicine culture. In the new era, Hongmao people are devoting themselves to the economic tide of China, relying on the development opportunity of healthy China, meeting this sacred and arduous challenge with a more stable attitude of achievement, and continuing to write a more brilliant future of "Hongmao" brand!

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