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Beibeiyi is a diversified children's culture enterprise integrating animation, children's wear, animation derivatives and children's entertainment. The full name of the company is Zhejiang beibeiyi Culture Technology Co., Ltd. Founded in 2002, beibeiyi has been focusing on children's industry for more than ten years, with sales network throughout the country, becoming a famous product of China's children's industry. In terms of product development, beibeiyi led the development team to follow the market changes and development trends, with "new environmental protection, new children's wear" as the design concept, and strive to create a new generation of green children's wear. In expanding the market, beibeiyi takes "animation + children's wear + animation derivatives + children's entertainment" as the marketing concept and wins good reputation. At present, beibeiyi's marketing network has spread to 25 provinces, cities and autonomous regions, with over 400 exclusive shops and shopping malls. In the future, beibeiyi will focus on the comprehensive development of children's industry by combing the life forms of children and family consumers, taking cultural creativity as the origin, Internet as the media, creating a pleasant and interesting growth atmosphere for children, and creating a free and healthy growth environment.

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