瑞行RAX品牌怎么样 申请店铺

厦门市瑞行体育用品有限公司是由上市公司泰亚股份旗下的全资子公司，成立于2010年，全权负责旗下户外品牌RAX（瑞行）的研发、生产、经营。

RAX品牌启发于70至80年代阿尔卑斯山脉RAX山区的新世纪乐活思潮及欧洲经典时尚设计理念，以“轻”为核心科技的徒步鞋研发与创新。品牌以颠覆传统户外鞋款式单一、外形笨重为目标，为户外爱好者提供轻盈、时尚、科技的轻徒步系列产品。

RAX将户外运动融入忙碌都市生活，倡导“轻出行、微户外”的健康生活形态，演绎“Live Light-活出轻盈”的品牌理念。

公司基于以“轻盈、时尚、科技”为核心产品DNA的研发目标，聘请国内外设计师组成创新研发中心，以专业的国际视野整合新设计理念，将国际流行时尚元素融入核心超轻的产品材料与科技，打破人们对于专业户外运动“高不可攀“、传统户外鞋厚实笨重的传统意识，推出以超轻户外徒步鞋为主打的系列产品，让广大户外爱好者在各种户外环境，都能尽情享受轻松、闲适、豁达的自然生活。

Xiamen Ruihang sporting goods Co., Ltd. is a wholly-owned subsidiary of the listed company Taiya Co., Ltd., which was founded in 2010. It is fully responsible for the R & D, production and operation of its outdoor brand rax (Ruihang). The brand of rax is inspired by the new century trend of LOHAS and European classic fashion design concept in the Alps from the 1970s to the 1980s, and the R & D and innovation of hiking shoes with "light" as the core technology. The brand aims to overturn the traditional outdoor shoes with single style and bulky appearance, and provide the outdoor fans with light, fashionable and technological light hiking products. Rax integrates outdoor sports into busy urban life, advocates the healthy life style of "light travel, micro outdoor", and deduces the brand concept of "livelight live out light". Based on the research and development goal of taking "lightness, fashion and technology" as the core product DNA, the company employs domestic and foreign designers to form an innovative research and development center, integrates the new design concept with a professional international vision, integrates the international fashionable elements into the core ultra light product materials and technology, and breaks the traditional meaning of people's "unattainable" and thick and heavy traditional outdoor shoes for professional outdoor sports We have launched a series of products focusing on ultra light outdoor hiking shoes, so that outdoor enthusiasts can enjoy relaxed, leisure and open-minded natural life in various outdoor environments.

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