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新一佳超市有限公司成立于1995年，是深圳市民营领军标杆企业，是广东省流通龙头企业，是国家重点培育的二十强商业企业。公司创办以来，始终坚持“创新、服务、满意、第一”的经营理念，以“新鲜、干净、丰富、便宜”为宗旨，极大地满足了顾客“一站购齐”的购物需求，多次受到国家、省、市领导的赞扬和肯定，并被政府部门、行业协会、消费者协会等机构授予多项荣誉称号，赢得了广大消费者的喜爱。

2003年10月3日，中共中央总书记、国家主席胡锦涛视察了新一佳商场并作重要指示：“要学习国际大型超市的先进经验，要有强大的物流配送系统，要坚持搞好供应，要扩大规模，搞连锁经营，不断提高竞争力，在竞争中做强做大。”总书记的到来使我们倍受鼓舞，更加坚定全心全意为人民服务的信念，信心百倍地为我国的商业现代化作出贡献。

10余年来，新一佳已先后在全国各地成功开设了连锁分店100多家。2010年，新一佳保持稳健高速的发展态势，全国营业额达到174亿元，位居全国商业连锁企业第二十二位，中国快速消费品连锁第八位。

展望未来，新一佳将一如既往地坚持“全心全意为人民服务”的宗旨，力争成为中国零售业最好的企业之一，为我国的民族品牌和商业现代化做出贡献。

营业态一连锁超市

大型连锁超市是新一佳的主营业态，十余年来，新一佳超市各分店始终坚持“全心全意为顾客服务”的理念，树立“顾客就是上帝的”服务理念，为顾客提供“安全、新鲜、干净、丰富”的商品以及一站式的购物享受，成为了社区居民最值得信赖的消费场所。

经营业态二百货商场

新一佳还大力发展百货商场这一经营态势，主要是引进一批具有较高竞争力的专业经营者，与超市的商品形成一定程度的互补，从而更好地满足不同消费者的购物需求，进一步提升社区居民的消费素质，提高居民的生活质量，为构建和谐消费环境作出更大的贡献。

经营业态三Outlets名品折扣店

2007年，新一佳引入OUTLETS时尚名品折扣店模式。这一模式的最大特点就是推行时尚购物和休闲购物两大理念，来自世界各地如百丽、ELAND、ADIDDS等知名品牌纷纷进驻，成为当代年轻人热切追捧的消费场所之一。目前，这一业态已经在深圳、湖南、湖北等地成功开业。

Founded in 1995, xinyijia Supermarket Co., Ltd. is a leading private benchmarking enterprise in Shenzhen, a leading circulation enterprise in Guangdong Province, and one of the top 20 national key commercial enterprises. Since its establishment, the company has always adhered to the business philosophy of "innovation, service, satisfaction and first", with the tenet of "fresh, clean, rich and cheap", which has greatly met customers' shopping needs of "one-stop shopping". It has been praised and agreed by national, provincial and municipal leaders for many times, and awarded many honorary titles by government departments, industry associations, consumer associations and other institutions, Has won the general consumer's affection. On October 3, 2003, Hu Jintao, general secretary of the CPC Central Committee and President of the people's Republic of China, inspected the new Yijia shopping mall and made an important instruction: "to learn from the advanced experience of international large supermarkets, to have a strong logistics distribution system, to insist on good supply, to expand the scale, to engage in chain operation, to constantly improve competitiveness, to become stronger and bigger in the competition." The arrival of the general secretary has inspired us, strengthened our faith in serving the people wholeheartedly, and made a great contribution to China's commercial modernization. Over the past 10 years, xinyijia has successfully opened more than 100 chain stores across the country. In 2010, xinyijia maintained a steady and rapid development trend, with a national turnover of 17.4 billion yuan, ranking 22nd in the national commercial chain enterprises and 8th in China's fast-moving consumer goods chain. Looking forward to the future, xinyijia will, as always, adhere to the tenet of "serving the people wholeheartedly", strive to become one of the best enterprises in China's retail industry, and contribute to China's national brand and business modernization. Business mode - chain supermarket large chain supermarket is the main business mode of new Yijia supermarket. Over the past ten years, each branch of new Yijia supermarket has always adhered to the concept of "serving customers wholeheartedly", established the service concept of "customer is God", provided customers with "safe, fresh, dry and rich" commodities and one-stop shopping enjoyment, becoming the most trustworthy community residents The place of consumption. Business type 2 Department Store xinyijia also vigorously develops the business trend of department store, which mainly introduces a group of highly competitive professional operators to form a certain degree of complementarity with the commodities of the supermarket, so as to better meet the shopping needs of different consumers, further improve the consumption quality of community residents, improve the quality of life of residents, and build a harmonious consumption ring Environment makes greater contribution. In 2007, the new top one introduced the outlets model. The first mock exam of this model is the two main ideas of fashion shopping and leisure shopping. Famous brands from all over the world, such as BELLE, ELAND and ADIDDS, have been stationed in the world, and become one of the most popular consumer places for young people nowadays. At present, the business has been successfully opened in Shenzhen, Hunan, Hubei and other places.

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