KIA起亚品牌怎么样 申请店铺

起亚汽车（KiaMotors）是现代起亚汽车集团的子公司，也是韩国第二大汽车制造商，总部位于首尔。

起亚汽车是韩国最老牌的汽车公司。1944年底，二战还没有结束，势衰力竭的日军还没有完全撤离朝鲜半岛。在12月的一天，起亚公司的前身京城精工终于突破种种困难在汉城成立了，对于每个起亚人甚至整个韩国汽车工业来说，这一时刻是值得纪念的。

起亚汽车中国

为响应起亚汽车"ThePowerToSurprise"的全球化品牌战略，加快开拓中国市场的步伐，起亚汽车（中国）成立于2006年8月，是起亚汽车在中国的独立法人机构。

起亚汽车（中国）目前已在全国范围内拥有53个销售网点、40余家售后服务网点。目前面向中国市场推出有：最新旗舰车型-尖端智能运动型豪华轿车CADENZA凯尊、09年战略车型都市SUV-全新索兰托(NEWSORENTO)，实现更少油耗与排放、更强动力的柴油版全新索兰托，注重家庭和实用的全新都市多功能车-新佳乐（NEWCARENS），高档豪华型MPV-VQ，2010年上市的时尚轿跑速迈（SHUMA），起亚豪华旗舰型SUV-霸锐（BORREGO）。

在中国上市的每一款车型都是起亚汽车精心打造的杰作，每一款都以出众的品质和超凡的价值得到中国消费者的赞誉和青睐。进口起亚最新旗舰车型CADENZA凯尊凭借惊艳的设计感、时尚的运动气息和创新的智能科技配置自上市以来屡获殊荣。在"2010中国进口汽车风云榜"颁奖典礼上，凯尊荣膺"年度工程设计奖"。而在华北、华南、西南、京津、华东等多个地区的权威报纸、杂志的评选中，进口起亚凯尊更是屡获殊荣，一举拿下"年度风云进口车"、"年度最佳进口车"、"最受消费者喜欢的进口车"等多个奖项。此外，起亚汽车（中国）自2009年就已经推出全车系"私人化"24小时全国范围的道路救援服务，进一步实现服务升级。

优秀的产品及服务品质成就了起亚汽车（中国）在销量上的稳步发展。面对未来，起亚汽车（中国）将继续秉承"向起亚用户提供价值"的全球性理念，将不遗余力地向中国消费者提供优质的产品与周到的服务而努力，竭尽全力把起亚汽车品牌建设成为国内知名、有较大影响力、有良好口碑的汽车品牌，也将继续致力为中国汽车工业的发展做出贡献。

起亚发展历程

起亚成立于1944年，是韩国历史最悠久的汽车公司，原本是由制造钢管和自行车起家。1952年，起亚开始生产摩托车、卡车和房车。七、八十年代，起亚受惠于亚洲经济起飞，规模不断扩大，并于1986年开始冲出海外。1992年起亚进军美国市场，短短数年在美国各地已都有其代理商出售起亚汽车。然而亚洲金融风暴爆发波及韩国，起亚在1997年破产，导致起亚51%股权被转手到其国内对手──现代汽车。后来现代公司重组，目前现代汽车公司已拥有起亚40%股权。

当时，韩国国内的经济和工业百废待兴，多年的战火洗礼使韩国人民生活水平已经接近了最低标准，汽车在当时还是件奢侈的玩意。当年京城精工所生产的是流行的代步工具--脚踏车。

1945年初，生产脚踏车的工厂已初具规模，到第二年春天，韩国国内第一款脚踏车出厂。之后的15年中，公司一直默默生产他们的脚踏车，同时投入利润不断扩大工厂规模。1960年工会成立后不久，公司决定生产他们的第一种摩托化产品，而被命名c-100的摩托车在1961年10月正式出厂，第二年，一辆小型的厢式三轮货车k360也面世。从此，起亚走上了“automobile”之路。

1971年，起亚服务公司成立，开始对已经大量售出的三轮货车提供保障，并且有意发展四轮汽车，毕竟这是公司发展和壮大的必然路径。同年公司推出四轮厢式货车titan。由于当时韩国经济的飞速发展，这种轻型的多用途货车非常受一些刚开始创业的小公司和个体户青睐，销量急速攀升。1974年，公司第一辆采用汽油发动机的小型轿车brisa诞生，从此，起亚开始与世界车厂的发展方向接轨，并且介入竞争激烈的轿车市场之中。

1975年，brisa的皮卡版本b-1000出厂，没多久，起亚就推出了一款新车--k303，这款家庭轿车与十分稚嫩的brisa相比有明显的进步和成熟，所以取得较大的销售效益。但是，由于多种原因，起亚当时生产的轿车还存在明显的缺陷，加上在新车型的开发设计上出现了问题，公司决定首先要借鉴国外行进车型生产的成功经验。于是在1979年，起亚仿制了法国标致的604轿车，并且组装了意大利菲亚特的132型轿车。为了公司的长远发展，1984年，起亚r&d中心正式建立，肩负起起亚汽车的技术研究和新产品开发设计的任务，为日后起亚公司丰富完善的车型体系和先进的科技含量打下坚实基础，同时也坚定了起亚“走自己路”的决心。1986年，起亚自行设计的小型乘用车brisa出厂，同年起亚与美国福特汽车公司达成合作协议，并且开始设计和生产采用了福特技术的pride车型。

1988年，rhino和trade两款厢式货车出厂，标志着公司在大力发展轿车的同时仍然对货车生产给予高度重视。1989年7月，起亚在东京建立了研究院，4个月后，起亚经济研究中心也宣告成立。

进入九十年代，起亚有了一项很大的改变。1990年3月，公司正式改名为起亚汽车株式会社(kiamotorscorporation)，紧接着亚山湾工厂竣工，之后，potentia、sephia和sportage等车型陆续出现，起亚进入了发展的黄金时期。1994年，起亚公司度过了自己的50岁金禧盛典，但公司的经营出现了问题，发展令人担忧。在国内和北美这两个起亚的最大市场上，销售成绩不断下滑，起亚r&d中心也由于资金问题不得不关闭。1996年，起亚公司作出了购买英国莲花公司小型开蓬跑车elan生产权的决定，并且由起亚自行对该车作出修改，以适应相对的客户群。可惜这辆漂亮的小车却胎死腹中，没生产几辆就被搁置了。

所属子品牌

Rio(锐欧)、PicantoSorento(索兰托)、Carens(佳乐)、Opirus(欧菲莱斯)、Sportage(狮跑)

Kia Motors, a subsidiary of Hyundai's Kia motor group, is South Korea's second-largest carmaker, headquartered in Seoul. Kia is the oldest car company in South Korea. At the end of 1944, World War II was not over, and the exhausted Japanese army had not completely withdrawn from the Korean Peninsula. In December, Beijing Seiko, the predecessor of Kia company, finally broke through all kinds of difficulties and was founded in Seoul. For every Kia person and even the whole Korean automobile industry, this moment is memorable. In response to the global brand strategy of "the power tosurprise" of Kia Motors, Kia Motors (China) was established in August 2006 as an independent legal entity of Kia Motors in China. Kia Motors (China) now has 53 sales outlets and more than 40 after-sales service outlets nationwide. At present, it is launched to the Chinese market: the latest flagship model - cutting-edge intelligent sports luxury sedan cadenza kaizun, the 2009 strategic model city SUV - the new Sorento, which realizes the diesel version of the new Sorento with less fuel consumption and emissions and stronger power, the new urban multi-function vehicle focusing on family and practical use - newgallens, the high-end luxury mpv-vq, which was launched in 2010 Shima is the fashion car, and Borrego is the flagship luxury SUV of Kia. Every model launched in China is a masterpiece carefully created by Kia, and each model has been praised and favored by Chinese consumers with outstanding quality and extraordinary value. Cadenza, the latest flagship model of Kia, has won many awards for its amazing design sense, fashionable sports atmosphere and innovative intelligent technology configuration since its launch. At the award ceremony of "2010 China imported automobile billboard", kaizun won the "engineering design award of the year". In the selection of authoritative newspapers and magazines in North China, South China, Southwest China, Beijing Tianjin, East China and other regions, the imported Kia kaizun has won many awards, including "the year's Fengyun imported car", "the year's best imported car", "the most popular imported car" and so on. In addition, Kia Motors (China) has launched a 24-hour nationwide road rescue service of "privatization" of the whole vehicle series since 2009, further upgrading the service. Excellent product and service quality have made Kia auto (China) develop steadily in sales volume. Facing the future, Kia Motors (China) will continue to adhere to the global concept of "providing value to kia users", spare no effort to provide high-quality products and thoughtful services to Chinese consumers, and make every effort to build Kia automobile brand into a well-known, influential and well-known automobile brand in China, and will continue to work for the automotive industry in China Contribute to development. Kia's development history Kia was founded in 1944. It is the oldest automobile company in South Korea. It was originally founded by manufacturing steel pipes and bicycles. In 1952, Kia began to produce motorcycles, trucks and motor homes. 7、 In the 1980s, Kia benefited from the economic take-off of Asia and its expanding scale, and began to rush out of the country in 1986. Kia entered the U.S. market in 1992. In just a few years, its agents have sold Kia cars all over the United States. However, the outbreak of Asian financial crisis affected South Korea. Kia went bankrupt in 1997, resulting in the transfer of 51% of Kia's equity to its domestic counterpart, Hyundai Motor. Later, Hyundai reorganized, and now Hyundai has 40% of Kia. At that time, South Korea's domestic economy and industry were in full swing. Years of war brought the living standard of South Korean people close to the minimum standard. Cars were still a luxury at that time. At that time, what Jingcheng Seiko produced was a popular tool for walking -- bicycle. At the beginning of 1945, the bicycle factory had begun to take shape. By the spring of the next year, the first bicycle in South Korea had been delivered. For the next 15 years, the company has been quietly producing their bicycles, while investing in profits to expand the scale of the factory. Shortly after the establishment of the trade union in 1960, the company decided to produce their first motorized products, and the motorcycle named C-100 was officially delivered in October 1961. The next year, a small van type three-wheel truck K360 also appeared. Since then, Kia has embarked on the road of "automobile". In 1971, Kia service company was founded to provide guarantee for the three wheel trucks that have been sold in large quantities, and intends to develop four wheel vehicles, after all, this is the inevitable path for the company to develop and grow. In the same year, the company launched Titan, a four-wheel van. Due to the rapid economic development of South Korea at that time, this light-duty multi-purpose truck was very popular with some small companies and self-employed people who had just started their business, and the sales volume increased rapidly. In 1974, Brisa, the company's first small car with gasoline engine, was born. Since then, Kia has been in line with the development direction of the world's car factories and stepped into the car market with fierce competition. In 1975, the B-1000 version of Brisa's pickup truck was delivered from the factory. Soon, Kia launched a new car, k303. Compared with the very young Brisa, this family car has obvious progress and maturity, so it has made great sales benefits. However, due to a variety of reasons, the car produced by Kia at that time still had obvious defects. In addition, there were problems in the development and design of new models. The company decided to first learn from the successful experience of foreign road model production. So in 1979, Kia copied Peugeot's 604 car and assembled Fiat's 132 car. For the long-term development of the company, in 1984, Kia R & D center was formally established, shouldering the task of Kia automobile technology research and new product development and design, laying a solid foundation for the rich and perfect vehicle model system and advanced technology content of Kia in the future, and also firmly determined Kia's determination to "go its own way". In 1986, the small passenger car Brisa designed by Kia itself was delivered from the factory. In the same year, Kia reached a cooperation agreement with Ford Motor Company of the United States, and began to design and produce the price model adopting Ford technology. In 1988, two vans, rhino and trade, left the factory, marking that the company still attached great importance to the production of vans while vigorously developing cars. In July 1989, Kia established its research institute in Tokyo. Four months later, Kia Economic Research Center was also announced. In the 1990s, Kia has made a great change. In March 1990, the company officially changed its name to kia Motor Corporation. Immediately after the completion of the yashanwan plant, models such as potentia, sephia and Sportage appeared in succession, and Kia entered the golden age of development. In 1994, Kia passed its 50 year old Golden Jubilee, but there were problems in its operation and its development was worrying. In China and North America, the two largest markets in Kia, sales performance is declining, and Kia R & D center has to close due to capital problems. In 1996, Kia made the decision to purchase the production right of elan, a small sedan sports car of lotus company in the UK, and Kia made its own modifications to the car to adapt to the relative customer base. Unfortunately, this beautiful car was stillborn, and it was put on hold without producing a few. Sub brands Rio, picanto Sorento, Carens, Opirus and Sportage

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