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Wrigley brand company launched the first sugar free gum in the United States in 1984. It entered the Chinese market in 1996. Yida sugar free gum does not contain sucrose. After chewing, it can increase saliva flow, reduce saliva acidity, and help prevent caries. Since the early 1980s, Wrigley brand company has worked together with dental experts in various countries to research and promote oral health care to the public Oral health education. So far, Wrigley's "Yida oral health program" has been carried out in more than 47 countries and regions around the world, supporting experts from all over the world in the study of oral health care, and widely promoting simple and effective methods of protecting teeth. The program started in China in 2003, named Yida China teeth protection program, and expanded to "Yida oral health program" in 2009. The oral care function of Yida sugar free gum has been recognized by professional dentists. In 1996, "Yida" was certified by the world dental Union (FDI): "chewing sugar free gum, such as Yida from Wrigley, can stimulate saliva secretion, neutralize plaque acid and help prevent tooth decay." In 2007, "Yida" was awarded the certification mark of "beneficial to teeth and oral health" by the American Dental Association (ADA). With a solid foundation recognized by professional institutions, "Yida oral health program" then aims to popularize the benefits of sugar free gum for oral health care to the public. Since 2003, "Yida" has actively carried out cooperation with professional institutions, educational institutions, etc., carried out publicity and education work in communities, hospitals, schools and other places, promoted four good habits of protecting teeth and other correct common sense of protecting teeth, so far benefiting more than 10 million people. Over the years, Yida oral health program has been widely praised. Many experts said that the public welfare publicity of Yida oral health education program over the years has effectively promoted the cause of oral health care in China and made outstanding contributions to improving the level of oral health care of the public.

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