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塞纳左岸，坚持做咖啡行业的清醒者。

迈好第一步

清醒的人，总是知道自己该做什么。

塞纳左岸餐饮集团，创始于2005年，总部位于北京海淀区西三环世纪经贸大厦，是一家集企业管理、投资管理、品牌管理、教育咨询于一体的国际型餐饮企业，传承“专业缔造品牌，服务创造价值，细节筑就卓越”的企业精神，集团公司经过10年的发展拥有雄厚的资金实力和人才实力，拥有总面积达1000多平方米的办公中心、技术研发中心、商学院和直营店。面对中国咖啡市场的旷世机遇，当整个行业都在追求快速、盲目扩张的时候，塞纳左岸却针对中国数百个城市不同的市场和消费群体，进行了详尽而深入的市场调查，制定出一套完整详尽的投资方案，为日后深度拓展产品体系和支持体系做好前提保障。

5年，做好4件事

塞纳左岸始终坚持自己的发展目标。2005年到2009年，5年时间，塞纳左岸，只做了4件事，为日后的长足发展提供了强大的原动力：

1．成立咖啡生产研究中心

塞纳左岸聚集众多国内一流的咖啡技术人员组成专业咖啡生产研究中心，从咖啡豆的甄选到烘焙、研磨以及最后的出品，各个环节深度把关。经历数不清的尝试与研发，建立起一套自己的生产标准，以此确保高品质咖啡的醇美口感。

2．菜品的研制与开发

考虑到目前我国咖啡市场的整体环境，单纯的以美式咖啡体系或者欧式咖啡体系为模板是行不通的。塞纳左岸咖啡馆顺应国内形势，推出咖啡搭配餐饮概念。为此塞纳左岸先在北京欢乐谷开创近3000平米的酒店，以西餐为主，中餐为辅，直接面对市场，不断的研制塞纳左岸菜品系列，历时5年，开发出一套经受过市场考验的标准化、系统化餐饮体系，为以后的单店盈利能力打下坚实基础。

3．构筑专业管理团队

塞纳左岸对全体员工进行包括管理层培训、店长培训、厨师长培训、普通员工培训等，以此储备一批专业、全面的精英团队，为后期加盟者提供市场实战经验，同时提供免费咨询、上门指导与前期带店经营等专属服务，结合中国国情为大面积咖啡馆的运营经验和赢利模式作出了有力的保障。

4．塑造品牌形象

与此同时，塞纳左岸通过全面考察、核实，制定出一套咖啡连锁CIS体系，从策划、管理、顾问、装修设计、到原料供应等全方位服务，为后期广泛的加盟商提供统一品牌形象，做好充足准备。在此之前的国内咖啡市场，从没有哪个品牌做过如此之细致、实用、全面的规范体系，这也是为什么塞纳左岸一出手，便感觉声势浩大的原因。

清醒者的荣耀与胜利

2009年，公司在全国范围内全力推广“塞纳左岸咖啡”，以国际咖啡连锁品牌的形象强势登陆中国大陆市场——首家品牌形象店于中国硅谷天创科技大厦落成！这一刻，塞纳左岸的辉煌从北京开始迅速向全国蔓延。

塞纳左岸的清醒收获了今天的成绩，截止2011上半年，全国已有连锁店近200家，其中500㎡以上的店面有120多家。2011年6月，塞纳左岸正式通过中华人民共和国商务部加盟连锁管理标准备案企业（备案号0110801001100123），一跃成为目前国内咖啡市场中的一线品牌，塞纳左岸的财富引擎现已加速启动，我们愿与所有热爱咖啡事业的有识之士一道，进一步推动国内市场的繁荣，全力协助每一位渴望拥有咖啡馆的投资者，将梦想变成现实！

Seine left bank, insist on being a sober person in the coffee industry. The person who takes the first step to be sober always knows what to do. SANA Zuo'an catering group, founded in 2005, is an international catering enterprise integrating enterprise management, investment management, brand management and education consultation. It inherits the enterprise spirit of "professional brand creation, service cost value creation, and details excellence". After 10 years of development, the group company has abundant capital Gold strength and talent strength, with a total area of more than 1000 square meters of office center, technology research and development center, business schools and direct stores. In the face of the vast opportunity of China's coffee market, when the whole industry is pursuing rapid and blind expansion, Seine left bank has carried out a detailed and in-depth market survey for different markets and consumer groups in hundreds of cities in China, developed a complete and detailed investment plan, and made a precondition guarantee for further development of product system and support system in the future. In the past five years, the left bank of senna has always adhered to its own development goals. From 2005 to 2009, in five years, only four things have been done on the left bank of Sena, which has provided a strong driving force for the rapid development in the future: 1. The establishment of the coffee production and research center on the left bank of Sena has gathered a large number of domestic first-class coffee technical personnel to form a professional coffee production and Research Center, from the selection of coffee beans to baking, grinding and final production, all aspects of which are thoroughly checked. Through countless attempts and research and development, we have established a set of production standards to ensure the mellow taste of high-quality coffee. 2. Considering the overall environment of China's coffee market, it is not feasible to simply use American coffee system or European coffee system as a template for the development and development of dishes. Seine left bank Cafe follows the domestic situation and introduces the concept of coffee matching catering. For this reason, Seine left bank first created a nearly 3000 square meter hotel in Beijing Happy Valley, focusing on Western food, supplemented by Chinese food, facing the market directly, and continuously developed Seine left bank cuisine series, which took five years to develop a set of standardized and systematic catering system that has been tested by the market, laying a solid foundation for the profitability of single store in the future. 3. Build a professional management team on the left bank of Seine to conduct management training, store manager training, chef training and general staff training for all employees, so as to reserve a group of professional and comprehensive elite teams, provide market practical experience for later franchisees, provide free consultation, door-to-door guidance and exclusive services such as early store operation, and combine China's national conditions to provide a large area of coffee The operation experience and profit model of Keguan have made a strong guarantee. 4. At the same time of building the brand image, Seine left bank has developed a set of coffee chain CIS system through comprehensive investigation and verification, providing all-round services from planning, management, consulting, decoration design, to raw material supply, etc., so as to provide a unified brand image for the later extensive franchisees and make sufficient preparations. Before that, no brand in the domestic coffee market had ever made such a detailed, practical and comprehensive standard system, which is why Senna left bank felt so powerful when it launched. The glory and victory of sober people in 2009, the company made full efforts to promote "Senna left bank coffee" across the country, landing in the Chinese mainland market with the image of an international coffee chain brand -- the first brand image store was completed in China Silicon Valley Tianchuang technology building! At this moment, the brilliance on the left bank of Sena began to spread rapidly from Beijing to the whole country. Today's achievements have been made on the left bank of Sena. As of the first half of 2011, there are nearly 200 chain stores in China, including more than 120 stores with an area of more than 500 square meters. In June 2011, Saina left bank officially joined the chain management standard filing enterprise (filing No. 011080100110010123) through the Ministry of Commerce of the people's Republic of China, and it has become a first-line brand in the domestic coffee market. The wealth engine of Saina left bank has been started at an accelerated speed. We are willing to work with all people with insight who love the coffee business to further promote the prosperity of the domestic market and make every effort to Help every investor who wants to own a cafe to make his dream come true!

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