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贵州茅台酒厂（集团）白金酒有限责任公司成立于2013年5月31日，注册资金3亿元。经过4年成功市场化运作的白金酒，由茅台集团旗下一个子品牌，强势发展成为一个产供销一体化的独立公司。茅台集团全面进军中高端酱香型白酒市场，把白金酒做成中高端酱香型白酒市场第一品牌，与国酒茅台形成战略互补。

贵州茅台酒厂（集团）白金酒有限责任公司生产总部位于贵州省北部风光旖旎的赤水河畔茅台镇，运营总部位于首都北京CBD东区——古色古香、文化底蕴浓厚的国粹苑。

白金酒是茅台集团又一核心品牌，是茅台集团着力打造的“白金”品牌系列酒的总称。“白金”品牌系列酒包括白金白酒系列、白金养生酒系列、白金葡萄酒系列三大产品系列。

白金白酒系列均为53°国标优级酱香型，包括白金酱酒系列（上将、中将、少将、小将、红酱A1A3A6），白金如意酒系列（万事如意、玉如意、金如意、银如意），白金高端酒系列（白金至尊、白金窖藏），白金节庆酒系列（团圆酒、拜年酒、恭贺新春酒），白金个性化酒系列。白金个性化酒适合企业家定制、企事业单位定制、私人定制（婚庆、开业、祝寿、满月、升学、乔迁、董事长专用老酒等），还有由中国工艺美术大师与著名调酒大师联袂打造的白金文化、艺术酒，填补茅台集团个性化定制酒空白，打造中国个性化定制酒第一品牌。

白金养生酒系列为世界第一款酱香型养生酒，以茅台集团酱香型白酒为酒基，融入纯天然植物药材，轻方入酒，着重调养，和谐养生，更益健康。产品包括35°白金养生酒、38°白金养生酒、53°白金养生酒、白金一品酒、白金珍品酒、白金御品酒、白金养生大礼包等。

白金葡萄酒系列包括茅台白金国典干红葡萄酒、茅台白金国品干红葡萄酒、茅台白金国尊干红葡萄酒、茅台白金国藏干红葡萄酒。

白金酒定位中国商务酒、礼仪酒、文化酒、艺术酒，传承茅台健康文化，倡导“讲究文化”，倡导健康的饮酒方式，推崇健康的饮酒文化，讲究生命的健康、生存的品质、生活的品位，讲究成功、和谐，讲究人文关怀。

白金酒在全国建立了全渠道全网营销体系，500家白金酒礼行成为中国“礼”字号连锁第一品牌，全面服务中高端消费者。2013年，顺应中国酒业市场变局，白金酒再出白金酱酒(红酱A3/A6)，全面拓展中国传统渠道。

白金酒的发展目标是让更多消费者喝上茅台酱香美酒、让经销商赚钱、让企业稳健发展、让员工共享财富。白金酒在全国已开发30个省市区，建立了16个省级办事处，全国现有员工1500人。

打造民族品牌，振兴民族工业。白金酒为早日建成中国酒业第一连锁，打造成为中国商务酒、礼仪酒、文化酒、艺术酒第一品牌而努力奋斗。

Guizhou Maotai distillery (Group) Baijin Liquor Co., Ltd. was established on May 31, 2013 with a registered capital of 300 million yuan. After 4 years of successful market-oriented operation, Baijin liquor, a sub brand of Maotai Group, has developed into an independent company integrating production, supply and marketing. Maotai Group has entered into the market of medium and high-end Maotai flavor liquor in an all-round way, making platinum liquor the first brand in the market of medium and high-end Maotai flavor liquor, and forming strategic complementarity with Maotai national liquor. Guizhou Maotai distillery (Group) Baijin Liquor Co., Ltd. is headquartered in Maotai town on Chishui River in the northern part of Guizhou Province. Its operation headquarter is located in the East District of CBD in Beijing, the capital city, a national park with ancient flavor and rich cultural heritage. Platinum liquor is another core brand of Maotai Group, which is the general name of "Platinum" brand series liquor that Maotai Group strives to create. "Platinum" brand liquor series includes three product series: Platinum liquor series, platinum health wine series and platinum wine series. Platinum liquor series are all 53 ° national standard superior grade sauce flavor, including platinum sauce wine series (general, general, major general, little general, red sauce a1a3a6), platinum Ruyi wine series (all things Ruyi, jade Ruyi, gold Ruyi, silver Ruyi), platinum high-end wine series (Platinum supreme, white gold cellar), platinum Festival wine series (reunion wine, new year's wine, congratulation spring wine), platinum personality Wine series. Platinum personalized wine is suitable for customization by entrepreneurs, enterprises and institutions, private customization (wedding, opening, birthday celebration, full moon, college entrance, relocation, chairman's special old wine, etc.), as well as platinum culture and art wine jointly created by Chinese arts and crafts masters and famous wine mixing masters, to fill the gap of Maotai Group's personalized customized wine and build the first brand of China's personalized customized wine 。 Platinum health wine series is the world's first Maotai flavor health wine, which is based on Maotai Group Maotai flavor liquor, integrated with pure natural plant medicine, light into the wine, focusing on health care, harmonious health, more healthy. Products include 35 ° platinum health wine, 38 ° platinum health wine, 53 ° platinum health wine, platinum first tasting wine, platinum rare wine, platinum Royal tasting wine, platinum health package, etc. White gold wine series include Maotai white gold national standard dry red wine, Maotai white gold national product dry red wine, Maotai white gold national honor dry red wine, Maotai white gold National Reserve dry red wine. Platinum liquor is positioned as China's business wine, etiquette wine, cultural wine and art wine, inherits Maotai health culture, advocates "culture oriented", advocates healthy drinking methods, advocates healthy drinking culture, stresses the health of life, the quality of survival and the taste of life, stresses success, harmony and humanistic care. Platinum wine has established an all channel and all network marketing system throughout the country. 500 platinum wine gift shops have become the first chain brand of China's "gift" brand, providing comprehensive services to middle and high-end consumers. In 2013, in line with the changes in the Chinese liquor market, platinum wine came out again with platinum sauce wine (red sauce A3 / A6), comprehensively expanding traditional Chinese channels. The development goal of platinum liquor is to let more consumers drink Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Maotai Mao. Platinum wine has developed 30 provinces and cities, established 16 provincial offices, and now has 1500 employees. Build national brand and revitalize national industry. Platinum liquor strives to build the first chain of Chinese liquor industry as soon as possible and become the first brand of Chinese business wine, etiquette wine, culture wine and art wine.

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