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山东东阿澳润阿胶生物工程有限公司初创于2014年8月，次年，公司为了进一步加快转型升级步伐，创建山东东阿鑫澳润阿胶制品有限公司，同属澳润阿胶。山东东阿澳润阿胶生物工程有限公司，是一家集阿胶、阿胶系列产品的研发、生产、销售为一体的现代化企业。

阿胶因始产自山东省东阿县而得名。中国现存较早的药物学专著《神农本草经》将阿胶列为“上品”，明代李时珍著《本草纲目》载：“阿胶本经上品。弘景日：出东阿，故名阿胶”。山东东阿鑫澳润阿胶制品有限公司位于山东省东阿县，东阿县东临黄河，南依泰山，泰山与太行山两股地下潜流汇集东阿，东阿水“清而重，性趋下”，利于阿胶提纯，在东阿县2500多年的阿胶生产历史中，自古就有“天地精华东阿水，千凝百炼铸阿胶”之说。公司下设有养驴基地，年出栏量达到5000余头。

集毛驴养殖、驴肉深加工及阿胶系列产品的研发、生产、销售、服务为一体的现代化企业。公司占地规模100余亩，按照GMP要求建设的10万级净化车间10000余平、检测实验室800余平，产品涵盖了胶剂（保健食品阿胶块）、糕剂（保健食品黑芝麻核桃阿胶糕）、口服液（保健食品阿胶浆）、粉类（阿胶粉、红糖姜茶、黑糖姜茶、膳食纤维粉）、颗粒类（阿胶颗粒）、含片类（阿胶合片、玛咖含片）、糕类（阿胶糕、固元糕、阿肢固元糕、八珍糕、芝麻糕、鹿胶糕、驴皮糕）、膏类（阿胶膏、固元膏）、片类（阿胶块、黄明胶）、蜜饯类（阿胶蜜枣、阿胶水晶枣）、水果制品类（夹心枣）、糖类（古法红糖、古法黑糖）等阿胶类全系列产品。

公司在营销策略上始终坚持差异化策略、目标集中策略、合纵连横策略，通过和渠道商的各种合作方式来建立一个紧密的厂商联合体，通过利用各类媒体传播产品信息和品牌信息来建立一系列根据地市场。

Shandong dong'a-aorun-a-jiao Bioengineering Co., Ltd. was founded in August 2014. The following year, in order to further accelerate the pace of transformation and upgrading, the company established Shandong dong'a-xin-aorun-a-jiao Products Co., Ltd., which belongs to aorun-a-jiao. Shandong dong'a'aorun Ejiao Bioengineering Co., Ltd. is a modern enterprise integrating the R & D, production and sales of Ejiao and Ejiao series products. Ejiao got its name from Donga County, Shandong Province. A Jiao is listed as the "top grade" in Shennong Materia Medica, an earlier Chinese pharmacology monograph. In Li Shizhen's Compendium of Materia Medica in Ming Dynasty, "a Jiao's materia medica is the top grade". Hongjingri: from dong'a, it's called Ejiao. Shandong Dong'e Xin Ao run gelatin products Co., Ltd. is located in Dong'e County, Shandong province. Dong'e county faces the Yellow River in the East, Taishan in the south, Taishan in Taihang Mountain and two underground subsurface flow in Taihang Mountain. The East water is "clear and heavy, and sexual downward." it is good for the purification of donkey hide gelatin. In the history of 2500 years of production of gelatin in the county of Yin County, there has been a saying of "heaven and earth essence East water, thousands of solidification and casting of donkey hide gelatin" since ancient times. The company has a donkey base, with an annual output of more than 5000. It is a modern enterprise integrating donkey breeding, deep processing of donkey meat and R & D, production, sales and service of donkey gelatin series products. The company covers an area of more than 100 mu, more than 10000 level purification workshops built in accordance with GMP requirements, and more than 800 level testing laboratories. Its products cover gum (health food gelatin block), cake (health food black sesame walnut gelatin cake), oral liquid (health food gelatin slurry), powder (gum powder, brown sugar ginger tea, black sugar ginger tea, dietary fiber powder), particles (gum powder) Granule), lozenges (gelatinized tablet, Maca lozenges), cakes (gelatinized cake, Guyuan cake, alisguyuan cake, Bazhen cake, sesame cake, deer glue cake, donkey skin cake), creams (gelatinized paste, Guyuan paste), tablets (gelatinized block, yellow gelatin), preserves (gelatinized dates, gelatinized crystal dates), fruit products (Jiaxin dates), sugar (brown sugar and black sugar) Such as donkey hide gelatin products. In terms of marketing strategy, the company always adheres to differentiation strategy, target concentration strategy and joint vertical and horizontal strategy. Through various ways of cooperation with channel providers, the company establishes a close manufacturer consortium, and establishes a series of local markets by using various media to disseminate product information and brand information.

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