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Liucun, Ruyang, Xiangcheng City, is the birthplace of Chinese brush. It is famous for its rich brushwork all over the country and known as the "hometown of fine brushwork" by the world. Xiangcheng Ruyang Liu Pen Co., Ltd. was founded in 2005, covering an area of 40000 square meters. It is a large brush manufacturer in China. The company mainly produces students' pens, calligraphy and painting pens, high, middle and low-grade gift pens, with more than 100 varieties and specifications, with an annual production capacity of 90 million pens. Its products are sold all over the country, and exported to more than 20 countries and regions, including South Korea, Japan, France, the United States, Southeast Asia, etc. Ruyang Liu brush is an excellent cultural heritage with a history of more than 2000 years. It is the "living fossil" of Chinese brush culture and plays an important role in inheriting Chinese history and culture. Ruyang Liu hair brush is made of 128 processes, which are complex in production process, exquisite in production technology, and increasingly perfect in production technology. It is soft in wolf hair, soft in sheep hair, and elastic in purple hair. The finished product of the brush has reached the standard of "sharp, neat, round, and key". In recent years, the company has actively implemented the Ministry of industry and information technology's guidance on promoting the development of the four treasures of study industry, actively implemented the strategy of "three products", actively explored user needs, strengthened innovation in product development, appearance design, product packaging and other aspects, and carried out personalized customization. In order to ensure students' pen use, the company adopts the mode of "company + base + professional producer", integrates resources, absorbs individual pen makers into the company, unifies brand, quality, sales, standard and price, realizes the "group charge" from "individual combat" to the present, and embarks on the development road of scale, collectivization, branding and industrialization. Facing the future, Xiangcheng Ruyang liubi Industry Co., Ltd. is constantly exploring and innovating, striving to develop more products that not only embody the traditional characteristics, but also integrate modern concepts and functions such as fashion decoration, collection and appreciation. We should work hard on the collection value, appreciation value, use value and memorial value of the brush, improve the cultural connotation and added value of the product, and form a diversified, multi-level and multi field , a multi-purpose production and sales system to further expand and strengthen the Ruyang Liu Mao pen industry, and strive to create a cultural card with regional characteristics.

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