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Dongfang Commercial Building Co., Ltd. is a large-scale Sino foreign joint venture retail business enterprise established and opened in Shanghai. It is currently subordinate to China's largest trade and circulation enterprise Bailian Group. It was opened in January 1993. In the past 20 years, its business performance has grown steadily, with annual sales reaching 1.8 billion yuan and total annual profit nearly 150 million yuan. Oriental commercial building is located in the bustling Xujiahui business district in the southwest of Shanghai, with a business area of about 30000 square meters and more than 80000 kinds of commodities. The company mainly deals in the following categories: clocks and watches, gold jewelry, cosmetics, craft gifts, household appliances bed products, daily necessities, imported food, gentlemen's clothing, women's clothing, sports and leisure clothing, etc. Since its opening, the Oriental commercial building (flagship store) adheres to the concept of "gift management" and pursues the management mode with "gift world, etiquette atmosphere and polite service" as the core. At present, the company is actively advocating the corporate culture of "etiquette in the East, Meiji Qilin", creating the concept of "three-dimensional service" from multiple perspectives and in-depth, innovating and shaping the competitive advantages of the three major enterprises of "corporate brand, commodity brand and employee brand", so as to bring high-quality shopping experience and elegant enjoyment to the majority of consumers.

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