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80 years ago, that small food wholesale shop was the predecessor of Lide supermarket. Over the years, with excellent services, the company continues to grow and gain extensive support from consumers. In the 40 years since the founding of Lide supermarket in 1973, the company has created a legendary brand in the international retail industry. Along the way, as the choice of daily shopping for tens of millions of families in the world, Lide has been down-to-earth and striving for sustainable development. In the 1930s, a small food wholesale shop started in Germany, which is the predecessor of Lide. By 1973, the brand was born in southwest Germany. At that time, it had 3 employees and about 500 kinds of commodities, which was an early modern Lide supermarket. In the late 1970s, Richter has expanded to more than 300 stores in Germany, becoming a well-known supermarket chain in Germany. On average, each Lide supermarket has 7 employees, and the number of product categories has also increased to about 900. Since the 1990s, Richter has been actively moving to the whole European market, covering the UK, France, Italy and other European countries. Consolidate the important role of Lide in the international retail market. In 2015, reed has become a professional retailer in Europe, with more than 10000 stores. However, his new journey is just beginning. In 2017, Lide officially entered the cross-border e-commerce market in China. The company focuses on affordable prices, high-quality imported products, to provide more families with a variety of choices, bringing new shopping experience.

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