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爱慕是一个专业内衣品牌，总部设在北京。该品牌诞生于1993年，目前销售网点已遍及全国各大城市，销售业绩居内衣行业前列。总部位于北京中关村电子城望京科技园的爱慕集团，在其发展历程中，始终秉承“创造美、传递爱”的使命，连续多年被中华商业联合会监测为中国内衣市场综合占有率第一位，目前已跻身于中国时尚（内衣）领军品牌行列并积极拓展海外市场。

爱慕旗下拥有的品牌及产品线包括：“爱慕女士”（Aimerwomen）、“爱慕男士”（Aimermen）、“爱慕儿童”（Aimerkids）、Aimerbody，“爱美丽”(imi′s)、“兰卡文”(LACLOVER)、“心爱”（ShineLove）、泳衣，代理海外高端品牌Bechic集合店，以及个性化内衣和礼服定制工作室。

目前，爱慕集团在苏州拥有生产各类内衣的生产基地，年产量达800余万件；即将动工的北京顺义基地是爱慕继苏州生产基地后的又一集生产制造、技术研发及物流配送等三大功能为一体的现代化时尚工厂，爱慕北京顺义基地的开工建设，标志着爱慕的发展又跨进了一个新阶段。

未来，爱慕将继续秉承“精致、时尚、高雅”的品牌定位，在风格上追求东方元素与国际流行的有机融合，深度挖掘内衣文化的价值观与美学意涵，树立起具有中国风格的国际化高端品牌形象。

爱慕文化

爱慕使命：创造美，传递爱

核心价值观：爱·美

爱慕代言人

2009年，爱慕签约国际巨星巩俐为品牌形象代言人。爱慕将始终秉承“创造美，传递爱”的品牌理念和“精致、时尚、优雅”的品牌定位，在风格上追求东方元素与国际流行的有机融合，打造具有中国风格的国际化高端品牌形象。爱慕的经营目标是成为中国时尚领导品牌、国际知名品牌和百年企业。

Love is a professional underwear brand, headquartered in Beijing. The brand was born in 1993. At present, the sales outlets have spread all over the major cities of the country, and the sales performance ranks in the forefront of the underwear industry. Headquartered in Wangjing Science and Technology Park, Zhongguancun Electronic City, Beijing, amour group, in its development process, has always adhered to the mission of "creating beauty and delivering love". It has been monitored by the China Federation of Commerce for many years as the first in the comprehensive market share of China's underwear market. At present, it has ranked among the leading brands of fashion (underwear) in China and actively expanded its overseas market. Its brands and product lines include: aimerwomen, aimermen, aimerkids, aimerbody, IMI's, laclover, shinelove, swimsuits, acting as a representative of the overseas high-end brand beckic collection store, as well as personalized underwear and dress customization studio 。 At present, amour group has a production base in Suzhou to produce all kinds of underwear, with an annual output of more than 8 million pieces. The Beijing Shunyi base to be constructed is another modern fashion factory integrating production and manufacturing, technology research and development, logistics and distribution after the Suzhou production base. The construction of the Beijing Shunyi base marks the development of amour A new stage. In the future, we will continue to adhere to the brand positioning of "exquisite, fashionable and elegant", pursue the organic integration of Oriental elements and international fashion in style, deeply tap the values and aesthetic implications of underwear culture, and establish an international high-end brand image with Chinese style. Love culture, love mission: create beauty and pass on love core values: in 2009, the spokesperson of love beauty, love signed an international star Gong Li as the brand image spokesperson. Aime will always adhere to the brand concept of "creating beauty and transmitting love" and the brand positioning of "exquisite, fashionable and elegant", pursue the organic integration of Oriental elements and international fashion in style, and build an international high-end brand image with Chinese style. Our business goal is to become a leading fashion brand in China, an international famous brand and a century old enterprise.

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