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EX2户外品牌于1972年诞生于德国，专注于生产及销售专业的户外运动服饰配件，目前在欧洲、日本均设有分支机构，2007年在中国成立分公司，EX2品牌于2008年正式引入内地市场，并针对中国市场需求重新包装定位后开展销售，在较短时间内获得专业户外人士及行业内的认可。

随着国内销售渠道的逐步完善，在未来的几年内，作为多年来的户外配件专业品牌，EX2公司将会以独特品牌定位，专业质优的产品不断向更高层次发展。

EX2户外品牌源于德国，中文又称为“伊海诗”，以手套为主要的核心产品，并主打帽子、围巾、小包等户外配饰。以户外、运动、舒适、功能、休闲为主流特色，不乏新潮、时尚、前卫的物质，专为追求高品质要求的户外玩家所设。自品牌创立以来，以专业的面料及功能、个性化的设计，性价比更好的优质产品质量及诚信服务，在很短时间内在中国确定自身独特的品牌内涵，受各大户外玩家喜爱及追崇。

“专业+动感”一直以来是EX2品牌定位和推广理念作为基础。这种理念融入到品牌的每一个产品研发及设计中。选用世界高端面料，防水透气、防风超轻、防紫外线，吸湿排汗等高科技功能面料的使用，为户外登山、滑雪、远足、探险的人群提供完全的功能保障。且捕捉世界最流行色彩和时尚配搭，为追求专业时尚潮流的户外爱好者打造更多专业动感的户外配饰。

EX2专注于品牌特色的建立。专业+动感:是一种追求、探索的态度。为此，努力创新为热爱探索，热爱大自然的专业爱好者提供更好的保护和时尚元素成为品牌不断发展方向。在另一方面,EX2品牌的主要使命是注重在创造优异性能的产品, 并逐渐成为户外专业配件市场中的佼佼者. 因此我们新的产品线融合了新的而且是市场前端的设计特点, 不但提升了舒适度, 而且特别突出性能表现. 这些各自的特点经过了精心地组合在一起, 生产了高价值的产品。

Ex2 outdoor brand was born in Germany in 1972, focusing on the production and sales of professional outdoor sports clothing accessories. At present, it has branches in Europe and Japan. In 2007, it set up a branch in China. Ex2 brand was officially introduced into the mainland market in 2008, and the sales were carried out after repacking and positioning according to the needs of the Chinese market. In a short time, it won the professional outdoor people and the industry Approval. With the gradual improvement of domestic sales channels, in the next few years, as a professional brand of outdoor accessories for many years, ex2 company will continue to develop to a higher level with its unique brand positioning and professional quality products. Ex2 outdoor brand originated from Germany, also known as "yihaishi" in Chinese, with gloves as the main core product, and mainly plays outdoor accessories such as hats, scarves, small bags, etc. With the main characteristics of outdoor, sports, comfort, function and leisure, there are many fashionable, fashionable and avant-garde materials, which are specially designed for outdoor players who pursue high-quality requirements. Since the establishment of the brand, with professional fabric and function, personalized design, cost-effective and better quality product quality and honest service, we have determined our own unique brand connotation in China in a short time, which is loved and admired by all outdoor players. "Professional + dynamic" has always been the basis of ex2 brand positioning and promotion concept. This concept is integrated into every product development and design of the brand. The world's high-end fabrics, waterproof and breathable, windproof and ultra light, UV resistant, moisture-absorbing and sweat-wicking and other high-tech functional fabrics are used to provide complete functional guarantee for outdoor climbers, skiers, hikers and explorers. And capture the world's most popular colors and fashion matching, to create more professional and dynamic outdoor accessories for outdoor fans who pursue professional fashion trends. Ex2 focuses on the establishment of brand characteristics. Professional + dynamic: it is an attitude of pursuing and exploring. To this end, efforts to innovate to provide better protection and fashion elements for professional fans who love exploration and nature have become the direction of brand development. On the other hand, the main mission of ex2 brand is to create excellent performance products and gradually become the leader in outdoor professional accessories market. Therefore, our new product line integrates new and front-end design features, which not only improves comfort, but also highlights performance. These features have been carefully combined, High value products are produced.

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