Prada普拉达品牌怎么样 申请店铺

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PRADA普拉达，米兰又一个以完美主义著称的家族品牌。1913年，PRADA在意大利米兰的市中心创办了第一家精品店，创始人MarioPrada所设计的时尚而品质卓越的手袋、旅行箱、皮质配件及化妆箱等系列产品，得到了来自皇室和上流社会的宠爱和追捧。

上世纪70年代，PRADA创始人的孙女Miuccia接手Prada，那时的Prada还是欧洲的一个小牌子。70年代的时尚圈环境变迁，几近濒临破产边缘。1978年Miuccia与其夫婿PatrizioBertelli共同接管并带领Prada迈向全新的里程碑。而PatrizioBertelli，一位充满创造力的企业家，不仅建立了全世界范围的产品分销渠道以及批量生产系统同时还巧妙地将Prada传统的品牌理念和现代化的先进技术进行了完美结合。Miuccia寻找和传统皮料不同的新颖材质历经多方尝试，从空军降落伞中找到尼龙布料，以质轻、耐用为根基，于是，“黑色的尼龙包”一炮而红成为普拉达品牌的经典。

历经二十多年的努力与奋斗，这个历史悠久的品牌不断地发展与演变。通过MiucciaPrada与PatrizioBertelli的默契合作，PRADA已经从一个小型的家族事业发展成为世界顶级的奢华品牌。时至今日，Prada已行销全球，时装迷均对其如痴如醉。Prada集团也成为了欧洲的时装巨擘，与Guccigroup、LVMH等齐名。

今天的Prada品牌包括男款与女款皮具、成衣和鞋类产品，将创新、精致而新潮的设计与手工产品特有的卓越品质融为一体。此外，Prada还活跃于眼镜、香水和手机等领域。

Prada Prada, another family brand famous for perfectionism in Milan. In 1913, prada established the first boutique in the center of Milan, Italy. The fashionable and high-quality handbags, suitcases, leather accessories and cosmetic boxes designed by the founder Mario Prada are loved and sought after by the royal family and the upper class society. In the 1970s, the granddaughter of Prada's founder, Miuccia, took over Prada, which was still a small brand in Europe. In the 1970s, the environment of fashion circle was changing, almost on the verge of bankruptcy. In 1978, Miuccia and her husband Patrizio Bertelli took over and led Prada to a new milestone. Patrizio Bertelli, a creative entrepreneur, not only established a worldwide product distribution channel and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology. Miuccia has tried many ways to find new materials different from traditional leather materials, and found nylon cloth from air parachute, which is based on light and durable. Therefore, the "black nylon bag" became a classic brand of Prada. After more than 20 years of hard work and struggle, this brand with a long history develops and evolves continuously. Through the tacit cooperation between Miuccia Prada and Patrizio Bertelli, prada has developed from a small family business to the world's top luxury brand. Today, prada has been sold all over the world, and fashion fans are infatuated with it. Prada group has also become a fashion giant in Europe, as well as guccgroup and LVMH. Today's Prada brand includes men's and women's leather, ready to wear and footwear products, combining innovative, sophisticated and trendy design with the outstanding quality unique to handmade products. In addition, Prada is also active in glasses, perfume and mobile phone.

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