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曲美家居集团股份有限公司成立于1993年，是中国领先的集设计、生产、销售、服务于一体的大型化、规范化家居集团，秉承“用设计创造生活”的理念，汇集全球优秀的设计师团队和世界著名设计所，为消费者提供整体家居解决方案，已成为了中国最具设计感的家具品牌，并让“简约、时尚、现代”成为了曲美风格的代言。

2015年4月22日，曲美家居集团股份有限公司登陆上海证券交易所挂牌上市，是国内首家上市的现代家具企业。

公司是一家在产品设计、产品质量、售后服务等方面居于国内同行业领先水平的家具企业；在家具经营模式创新，包括引进国外设计团队、开设家居独立店、发展O2O电子商务模式等方面走在行业前列。目前公司在全国的经销商超过300家，经销商开设的专卖店超过600家，已经覆盖全国各地300多个城市。

曲美主要生产板式家具、实木家具、板木家具、现代家具、欧式家具、沙发、软床、定制家具等系列产品，历经多年稳健发展，曲美家具已成为中国最具设计感的现代家具品牌。

用工艺驱动创新

生产和工艺是家具企业立足之本。90年代初期，曲美即凭借先进的弯曲木工艺名噪一时，成为市场和行业的引领者，并着手打造自有的规范化生产基地和标准化流程，时至今日，曲美拥有3个生产基地，总面积达40多万平方米，其中80%的生产线从德国、意大利进口，完善的质量控制体系、先进的生产设备、精湛的工艺流程、严格的环保标准要求、专业的检测手段，让曲美产品质量及环保性能都处于中国领先水平。

坚持原创设计

“原创设计”一直是曲美产品、研发、业务开展的发动机。设计源于生活，曲美洞悉世界多元性文化和中国文化内涵的融合，将大大影响大众的审美取向和生活方式，于是开启了与国际接轨的自主创新之路，曲美国际设计联盟的成立，先后和来自丹麦、法国、美国及亚太设计界的翘楚深度合作，铸就曲美丰富多样又时尚出众的产品系列，其中包括“乐山居”“豌豆公主”“绝色大丽花”等还屡获国际、国内设计大奖，曲美的设计已经成为企业无可取代的核心竞争力。

制造品牌向商业品牌转型

品牌的存在即是为用户提供服务，2004年起，曲美拓宽自身产品结构，定位各异、风格荟萃的家具系列，满足了更多人对个性的追求、对生活的想象。同时为了完善产品和空间的优质体验，曲美在全国300多个城市开设专卖店，独特的空间展示思路，用情境式营销带领用户全方位感知曲美，2007年北京北五环中心店落成，除了是专卖店转型独立店的升级，也是用户品牌体验的升级，至今，曲美600多家专卖店和行业保持领先的独立店数量，标志曲美由制造品牌向商业品牌的成功跨越。

家居产业模式升级

曲美以用户为本的中心思想，整合多年积累的优势资源，形成企业战略转型的雄厚资本。1.低碳模式创新：曲美是第一家成立家具环保实验室的企业，2014年6月又启用全线产品水性漆涂装，获得各界热烈的肯定和赞扬；2.智能模式创新：持续更新优化的ERP管理系统是工业4.0蓝图的智能中枢，打造曲美柔性、个性、智能的家居设计生产体系；3.互联网模式创新：随着信息科技的发达，购买行为的转变，曲美为最早布局互联网＋战略的企业之一，曲美OAO模式基于云平台实现家居大数据的汇集分析，最终为用户提供精准而专业的解决方案；4.资本模式创新：上市是对曲美的一种肯定，也为规范、透明、永续的企业发展注入了有力的动能。

2015年曲美正式将“曲美家具”更名“曲美家居”，用绿色生产创造的信赖感，原创设计成就的品质感，以及企业积淀的文化底蕴，兑现曲美“用设计创造生活”的品牌承诺。

Qumei home furnishing Group Co., Ltd., founded in 1993, is China's leading large-scale and standardized home furnishing group integrating design, production, sales and service. Adhering to the concept of "creating life with design", Qumei home furnishing Group Co., Ltd. brings together the world's outstanding designer team and world-famous design institutes to provide consumers with overall home furnishing solutions. It has become the most design conscious home in China With a brand, and let "simple, fashion, modern" become the spokesperson of Qumei style. On April 22, 2015, Qumei home furnishing Group Co., Ltd. was listed on the Shanghai Stock Exchange. It is the first modern furniture enterprise listed in China. The company is a leading furniture enterprise in the same industry in terms of product design, product quality, after-sales service, etc.; it is in the forefront of the industry in terms of furniture business model innovation, including the introduction of foreign design teams, the opening of independent home stores, the development of o2o e-commerce model, etc. At present, the company has more than 300 dealers in the country, more than 600 franchised stores opened by dealers, covering more than 300 cities all over the country. Qumei mainly produces panel furniture, solid wood furniture, panel wood furniture, modern furniture, European furniture, sofa, soft bed, customized furniture and other products. After years of steady development, Qumei furniture has become the most modern furniture brand with a sense of design in China. Innovation production and technology driven by technology is the foundation of furniture enterprises. In the early 1990s, Qumei became a leader in the market and industry by virtue of its advanced bending woodworking art name and started to build its own standardized production base and process. Today, Qumei has three production bases with a total area of more than 400000 square meters, 80% of which are imported from Germany and Italy, with a perfect quality control system and advanced production Equipment, exquisite process, strict environmental protection standards and professional testing methods make Qumei's product quality and environmental performance in China's leading level. Adhering to original design "original design" has always been the engine of Qumei products, research and development, and business development. Design comes from life. Qumei's insight into the integration of the world's diverse culture and Chinese cultural connotation will greatly affect the public's aesthetic orientation and lifestyle, thus opening up the road of independent innovation in line with the international standards. The establishment of Qumei International Design Alliance has cooperated with the leaders from Denmark, France, the United States and the Asia Pacific Design Community in depth, creating a rich variety and fashionable Qumei Numerous product lines, including "Leshan house", "Princess pea" and "beautiful Dahlia", have also won international and domestic design awards. Qumei's design has become an irreplaceable core competitiveness of enterprises. Since 2004, Qumei has broadened its product structure, positioned a variety of furniture series with various styles and met more people's pursuit of individuality and imagination of life. At the same time, in order to improve the quality experience of products and space, Qumei has opened specialty stores in more than 300 cities across the country. With unique space display ideas, Qumei uses situational marketing to lead users to fully perceive Qumei. In 2007, the Beijing North Fifth Ring central store was completed, which is not only the upgrading of independent stores for the transformation of specialty stores, but also the upgrading of user brand experience. So far, Qumei has more than 600 specialty stores and industry insurance Holding the leading number of independent stores, Qumei marks a successful leap from a manufacturing brand to a commercial brand. The upgrading of the home furnishing industry mode is based on the user-oriented central idea of Qumei, which integrates the advantage resources accumulated for many years, and forms a strong capital for the strategic transformation of the enterprise. 1. Innovation of low-carbon mode: Qumei is the first enterprise to set up a furniture environmental protection laboratory. In June 2014, Qumei started the application of water-based paint for the whole line of products, which has won warm recognition and praise from all walks of life. 2. Innovation of intelligent mode: the ERP management system that is continuously updated and optimized is the intelligent center of the industrial 4.0 blueprint, creating Qumei's flexible, personalized and intelligent home design and production system. 3. Internet mode Innovation: with the development of information technology and the change of purchasing behavior, Qumei is one of the first enterprises to lay out the Internet + strategy. Qumei's OAO model realizes the collection and analysis of big data in the home based on the cloud platform, and finally provides users with accurate and professional solutions; 4. Capital Model Innovation: listing is an affirmation of Qumei, and also a standardized, transparent and sustainable enterprise development Strong kinetic energy was injected. In 2015, Qumei officially changed its name from "Qumei furniture" to "Qumei home". With the sense of trust created by green production, the sense of quality achieved by original design, and the cultural heritage accumulated by the enterprise, Qumei fulfilled its brand promise of "creating life by design".

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