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新宝电器已成长为中国小家电领域的领跑者

小家电领域工业设计翘楚。以工业设计驱动企业快速成长；广东省工业设计示范企业，从"广东制造"到"广东设计"的典型企业案例，多次获得红星奖、红棉奖等多项顶级设计奖项。

推动小家电行业标准化战略。主导、参与9项国家标准制定;建立(CNAS)及一系列国际权威机构认可的实验室。

拥有行业领先的小家电技术体系。被认定为省企业技术中心、省电热电动小家电工程技术中心、拥有专利超过1100项、其中发明专利100多项。

自主品牌进入小家电市场前列。建立覆盖全国的内销网络，同时在海外在开展自主品牌销售业务，实现了经营战略的重大突破。荣获驰名保护、广东省出口名牌等荣誉。

小家电行业规模最大；电热水壶、咖啡机、搅拌机、多士炉、面包机为多年全球产量之冠。

在外贸型小家电制造业，首次提出多元化制造服务体系的升级。

Xinbao Electric has grown into a leader in the field of small household appliances in China, leading the industrial design in the field of small household appliances. Industrial design drives the rapid growth of enterprises; Guangdong industrial design demonstration enterprise, a typical enterprise case from "made in Guangdong" to "designed in Guangdong", has won many top design awards such as Red Star Award and red cotton award. Promote the standardization strategy of small household appliances industry. Leading and participating in 9 national standards development; establishing (CNAs) and a series of laboratories recognized by international authorities. It has a leading technology system for small household appliances. It is recognized as the provincial enterprise technology center, provincial electric small home appliance engineering technology center, with more than 1100 patents, including more than 100 invention patents. Self owned brands are in the forefront of small home appliance market. The establishment of a domestic sales network covering the whole country and the development of independent brand sales business overseas have achieved a major breakthrough in business strategy. Won the honor of well-known protection, Guangdong export famous brand and so on. Small household appliances industry is the largest in scale; electric kettle, coffee machine, mixer, toaster and bread machine are the world's top production for many years. In the small household electrical appliances manufacturing industry of foreign trade type, the upgrading of diversified manufacturing service system is proposed for the first time.

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