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Zhejiang red ant Shoes Co., Ltd. was founded in 1998, mainly engaged in the design, development, manufacturing, distribution and retail of red ant brand shoes and leather goods. As a new brand with development potential. The rapid growth of red ant brand is attributed to the establishment of three shoe production bases, two R & D centers, product information collection centers in France, Japan, Hong Kong, Beijing, Shanghai, Guangzhou and other places, as well as more than 3000 marketing networks all over the world, forming a three-dimensional business model of vertical and horizontal expansion. With a registered capital of 5 million yuan, the company has built a large modern industrial park covering an area of 50 mu and a building area of more than 200000 square meters. The company has more than 2000 employees, 8 international advanced modern shoemaking lines and all kinds of advanced professional equipment. Adopting high-tech flow production equipment, strictly implementing ISO9001 international quality management system and ISO14001 environmental management system, and passing ISO9001:2000 quality system certification, ensuring excellent production efficiency and excellent product quality. The company has an annual output of more than 6 million pairs of medium and high-grade leather shoes, and its products cover hundreds of varieties of men's leather shoes, women's leather shoes, casual leather shoes, leather goods, leather bags and other series. Under the business philosophy of "every step is a thousand miles", the company focuses on the strategic goal of "creating a highly respected brand, creating a modern, outstanding and international brand company", pays attention to product research and development and independent innovation, employs well-known designers at home and abroad with high salary, and optimizes and integrates product structure. The company's "red ant" brand has been developed into a mature and fashionable leather shoes brand with complete series of products. In 2008, the company began to carry out brand operation in an all-round way, set up brand operation center, comprehensively introduce CIS strategic project, and set up a brand promotion and marketing team with excellent quality to carry out differentiated brand communication and refined product marketing. More than 30 regional operation centers and more than 1000 terminal sales outlets have been established in China. After years of consumption accumulation, red ant brand also has outstanding reputation and public praise in the minds of consumers. "Red ant" brand is developing at a steady pace, rapidly expanding the market, forming a wide range of brand awareness and reputation in the national market, successfully achieving extraordinary leapfrog development, and becoming a bright star in China's footwear industry.

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