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WOO妩品牌诞生于2002年上海田子坊，专注于围巾的设计和生产。“WOO妩”，取义“妩媚”，寓意用流动的线条与色彩，妩媚天下女人。而“WOO”的英文含义，是探索。Logo中文繁体字篆刻体的“妩”字和毛笔书写的英文“WOO”混搭中西兼具。WOO妩的设计灵感来自于中国传统历史文化，WOO妩不断地改造和创新设计。“如何将艺术生活化”，“将挂在墙上静止的美转变为流动的美”和“让作品自己说话”，一直是WOO妩的设计宗旨。

品牌大事记

2002年，上海兆妩贸易公司创立；“WOO妩”品牌诞生于上海田子坊。

2007年，品牌全新定位：打造中国本土的奢侈品牌，向世界证明“中国制造”的品质与品位。年底，“WOO妩”品牌进军北京市场。

2009年，为央视黄金档电视剧《雾里看花》提供所有主角所使用羊绒围巾的赞助。

2010年，率先推出随后两年在国际上流行的数码丝质印花围巾。

2011年，开始与法国著名咨询公司LuxeCorp展开了较为全面的合作，在店铺形象、电子商务、产品陈列、品牌规划以及国际市场拓展方面进行指导和提升。

2012年，上海兆妩贸易公司成为上海市政府重点扶持的品牌企业之一。

2013年，上海时装周”woo妩发布“五行”专场发布秀

2014年，“上海时装周”woo妩举行专场发布秀，发布毕加索，傣族等系列围巾

Woo charm brand was born in 2002 in Tianzifang, Shanghai, focusing on the design and production of scarves. "Woo charm" takes the meaning of "charm", which means to charm women in the world with flowing lines and colors. The English meaning of "woo" is exploration. Logo Chinese traditional characters, seal cutting "charming" characters and brush writing "woo" in English mix Chinese and western. The design inspiration of Woo charm comes from Chinese traditional history and culture. Woo charm constantly transforms and innovates design. "How to live art", "transform the static beauty hanging on the wall into the flowing beauty" and "let the works speak for themselves" have always been the design tenet of Woo's charm. In 2002, Shanghai Zhaowu trading company was founded, and "woo charm" brand was born in Tianzifang, Shanghai. In 2007, brand new positioning: to create a local luxury brand in China, to prove the quality and taste of "made in China" to the world. At the end of the year, "woo charm" brand entered the Beijing market. In 2009, it sponsored the golden TV series "watching flowers in the fog" of CCTV to provide all the protagonists with cashmere scarves. In 2010, it took the lead in launching the digital silk printed scarf popular in the world in the following two years. In 2011, it began to cooperate with Luxe Corp, a famous French consulting company, to guide and improve the store image, e-commerce, product display, brand planning and international market development. In 2012, Shanghai Zhaowu trading company became one of the key brand enterprises supported by Shanghai municipal government. In 2013, woo charm of Shanghai Fashion week released a special release show of "five elements". In 2014, woo charm of Shanghai Fashion Week held a special release show, releasing a series of scarves such as Picasso, Dai, etc

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