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银座百货隶属于山东省零售业龙头企业——银座集团，是山东百货行业的领军品牌，也是全国知名大型百货连锁企业之一。

作为银座旗下的主力业态，银座百货专注于百货店的经营，一直保持着稳健的发展态势，取得了令人瞩目的发展业绩。销售额和利润连续10年都以30%以上的速度递增，2013年实现销售收入208多亿元，企业规模和效益水平一直稳居省内百货行业首位，位列全国百货业五强。

自1996年在济南开设第一家百货店以来，公司始终坚持发展为第一要务，经过18年的卓越奋斗，已拥有70家大型百货商场，经营网络遍及4个省26个主要城市，发展的脚步正沿着黄河流域扎实迈进。在发挥规模优势的同时，因地制宜、优化资源、谋求创新，形成了独特的个性，拥有现代百货店、珠宝交易中心、银座电器等多种经营业态，涉及精品百货、时尚百货、大众百货、折扣百货店等多种店格模式。

塑造百年品牌，是银座矢志不渝的追求。18年来，银座在齐鲁大地圣人故土，卓绝奋斗、潜心耕耘，践行着“鲁商文化”、“儒商之道”。银座字号也已成为享誉全国的著名品牌。银座百货的经营理念和服务品质，一直深得消费者的喜爱和信赖，“购物银座，享受生活”、“买真货，到银座”已深入人心，成为广大消费者的共识。作为时尚生活、品质消费的引领者，银座百货不仅会经营一流的商品，更会奉献一流的消费体验，打造更专业、更一流的消费场所。

在今后的发展中，银座百货将继续以“银座”品牌为依托，以创新经营为动力，走一条崭新的发展路子。在新形势下，坚持“发展与创新同行”，坚持“速度与效益同步”，在巩固提升山东大本营的同时，重点围绕周边省市选址布点，步步为营，构筑“全国化”战略版图。“路虽远，行则必至”。回首过往，18年的岁月洗礼，18年的风雨兼程，18年的品牌沉淀，银座百货一直在努力。展望明天，意味着新的起点和使命，路虽漫漫，但我们已破茧成蝶，相信一定会飞得更高、更远。

标志外观由红色三角形与“S”组成。红色，象征企业拥有无比的热情和活力，三角形，给人以奋发向上锐意进取的视觉印象，似泰山，五岳独尊；又寓银座位处经商黄金三角之意。

“S”及与三角形组成的变形“Y”是山东世贸中心与银座商城的第一个字母。

“S”如涛涛黄河，奔腾向前。

该标志如鲲鹏展翅腾飞，又似扬帆破浪航船、喻银座必能成就一番恢宏大业。

取名“银座”，是取其以泉水筑底、作为托盘之意。大厦的基础正好筑在喷泉之上，据勘测，银座地下正是多路泉水的交汇处，水源旺盛。银，既可作为水的代名词，又可作为货币的代名词(货币之旧称又叫泉币)。

因此，取名“银座”，含义叠加，既有地理位置之巧合，又寓安泰吉样、财源茂盛之意，预示着银座商城的效益就象汩汩喷涌的泉水一般，源源不断。

Ginza department store belongs to the leading retail enterprise in Shandong Province, Ginza group. It is the leading brand in Shandong Department Store Industry and one of the famous large-scale department store chain enterprises in China. As the main business form of Ginza, Ginza department store focuses on the operation of department stores, has maintained a steady development trend, and has made remarkable achievements. The sales volume and profit have been increasing by more than 30% for 10 consecutive years. In 2013, the sales revenue reached more than 20.8 billion yuan. The enterprise scale and efficiency level have been ranking the first in the provincial department store industry, ranking the top five in the national department store industry. Since the first department store was opened in Jinan in 1996, the company has always adhered to the development as the first priority. After 18 years of outstanding struggle, the company has 70 large department stores, with a business network covering 4 provinces and 26 major cities. The pace of development is steadily moving forward along the Yellow River basin. At the same time of giving full play to the advantages of scale, we have formed a unique personality by adjusting measures to local conditions, optimizing resources and seeking innovation. We have a variety of business formats, including modern department stores, jewelry trading centers, Ginza electric appliances, and many store models, including boutique department stores, fashion department stores, Volkswagen department stores and discount department stores. Building a century old brand is the unswerving pursuit of Ginza. In the past 18 years, Ginza has been in the hometown of sages in Qilu. It has made great efforts and devoted itself to cultivation, practicing the "Lu Shang culture" and "the way of Confucianism and merchants". Ginza has become a famous brand in China. The business philosophy and service quality of Ginza department store have always been loved and trusted by consumers. "Shopping in Ginza, enjoying life" and "buying real goods, arriving in Ginza" have been deeply rooted in people's hearts and become the consensus of consumers. As the leader of fashion life and quality consumption, Ginza department store will not only manage first-class goods, but also contribute first-class consumption experience and create a more professional and first-class consumption place. In the future development, Ginza department store will continue to rely on the "Ginza" brand, take innovative management as the driving force, and take a new development path. Under the new situation, adhere to the principle of "development and innovation in the same industry", adhere to the principle of "speed and efficiency synchronization", while consolidating and upgrading the base camp of Shandong Province, focus on the location of surrounding provinces and cities, step by step, build a "nationwide" strategic territory. "Though the road is far away, you must go.". Looking back on the past, 18 years of baptism, 18 years of wind and rain, 18 years of brand precipitation, Ginza department store has been working hard. Looking forward to tomorrow means a new starting point and mission. Although the road is long, we have become butterflies and believe that we will fly higher and farther. The sign appearance consists of red triangle and "s". Red, a symbol of the enterprise's incomparable enthusiasm and vitality, is a triangle, which gives people the visual impression of striving and forging ahead, like Mount Tai, the five mountains are the only one; it also implies the meaning of the golden triangle of business where the silver seat is located. "S" and "Y" formed by triangle are the first letters of Shandong World Trade Center and Ginza mall. "S" is like the waves of the Yellow River, galloping forward. The sign, like Kun Pengzhan's wings flying, is like sailing through the waves and boats, implying that Ginza will make a great achievement. The name "Ginza" refers to the meaning of building the bottom with spring water and serving as a tray. The foundation of the building is just built on the fountain. According to the survey, Yinzuo underground is the intersection of multiple springs, with abundant water. Silver can be used not only as a pronoun of water, but also as a pronoun of money. Therefore, the name "Ginza" has the meaning of superposition, which not only coincides with the geographical location, but also implies Antai, auspicious and prosperous financial resources, which indicates that the benefits of Ginza mall are like the gushing spring water, which keeps flowing.

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