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2010年9月8日，东风日产正式发布自主品牌“启辰”。“启辰”以“共创价值共谋福祉”的企业使命为源头，以亲和近人的态度、至善践行的精神，整合世界级的先进技术，为中国主流消费者开启愉悦高品质汽车生活的品牌梦想。

“启辰”的LOGO以蓝色作为底色，象征着深邃的梦想；而“五角星”是象征完美的符号，表达了东风日产为实现梦想，不断追求完美的态度；“五颗星”源自“天有五星，地有五行”，“五行俱全”寓意和谐，蕴涵祥瑞之意。

品牌宣言

多彩生活，触手可及。

以高品质的产品、更便捷的网络和高标准的服务为载体，为您的有车生活带来更丰富的产品体

验与驾乘乐趣，使您和您的家人、朋友轻松享受更环保、健康的生活。

品牌宣言

"蔚蓝星空，五星辉映"构成启辰标志的核心视觉，

"蔚蓝星空"表达启辰立志高远，矢志不渝的无限追求，

"五星辉映"诠释启辰更深层次的品牌内涵。

启辰，以"共创价值，共谋福祉"为企业使命；

启辰，以"尊重中国主流消费者"为造车原点；

启辰，以"臻于至善的践行精神"为行动纲领；

启辰，以"整合世界级先进技术"为品质基石；

启辰，以"为中国消费者开启愉悦高品质汽车生活"为终极梦想！

品牌源起

因时而动：东风日产洞察先机、顺应潮流，积极满足主流大众不断变化发展的消费需求，迎接中国汽车消费新时代的来临。旺盛的市场需求，良好的成长性，迅速扩大的年轻消费群体，是“启辰”最好的导入时机。

顺势而为：中国汽车工业、配套产业

新道路。

On September 8, 2010, Dongfeng Nissan officially released its own brand "Qichen". "Qichen" takes the enterprise mission of "create value and seek happiness together" as the source, integrates world-class advanced technology with the attitude of being close to people and the spirit of being good at practice, and opens the brand dream of happy and high-quality automobile life for mainstream consumers in China. The logo of "Qichen" takes blue as the background color, which symbolizes a profound dream; while "five stars" is a symbol of perfection, which expresses Dongfeng Nissan's attitude of constantly pursuing perfection in order to realize its dream; "five stars" comes from "five stars in the sky, five elements in the earth" and "all five elements" which implies harmony and auspiciousness. Brand declaration colorful life, within reach. With high-quality products, more convenient network and high-standard services as the carrier, it will bring more rich product experience and driving pleasure to your car life, and make you and your family and friends easily enjoy a more environmentally friendly and healthy life. The brand declaration "blue starry sky, five stars shine" constitutes the core vision of Qichen's logo, "blue starry sky" expresses Qichen's lofty aspiration and unremitting pursuit, "five stars shine" explains Qichen's deeper brand connotation. Qichen takes "creating value and happiness together" as the mission of the enterprise; Qichen takes "respecting Chinese mainstream consumers" as the origin of car building; Qichen takes "the spirit of practice reaching the highest level" as the action program; Qichen takes "integrating world-class advanced technology" as the quality cornerstone; Qichen takes "opening a happy and high-quality car life for Chinese consumers" as the ultimate dream! The origin of the brand changes according to the time: Dongfeng Nissan has insight into the opportunity, complies with the trend, actively meets the changing and developing consumer demand of the mainstream public, and welcomes the coming of the new era of China's automobile consumption. Strong market demand, good growth and rapidly expanding young consumer groups are the best time to introduce "Qichen". Follow the trend: China's automobile industry, supporting industry, new road.

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