南方航空品牌怎么样 申请店铺

中国南方航空公司成立于2002年10月11日，是以中国南方航空（集团）公司为主体，联合新疆航空公司、中国北方航空公司组建而成的大型国有航空运输集团，是国务院国资委直接管理的三大骨干航空集团之一，主营航空运输业务，兼营航空客货代理、进出口贸易、金融理财、建设开发、传媒广告等相关产业。南航集团现有员工7万多人，运营总资产达1500多亿元人民币。

南航的发展战略目标是，建设成为具有核心竞争力和持续盈利能力的国际化规模网络型航空公司。以“顾客至上、尊重人才、追求卓越、持续创新、爱心回报”为核心价值观，以“成为顾客首选、员工喜爱的航空公司”为愿景目标和使命，打造“中国最好、亚洲一流”的服务品牌。

1997年，南航分别在纽约和香港同步上市，2003年在国内成功上市。目前，南航集团拥有上市公司中国南方航空股份有限公司等8家成员企业，在北京、澳大利亚设立飞行学院，在珠海设立模拟机飞行训练中心和航空发动机维修中心。

天合联盟成员中国南方航空股份有限公司，是中国南方航空集团公司属下航空运输主业公司，总部设在广州，以蓝色垂直尾翼镶红色木棉花为公司标志。有新疆、北方、北京、深圳、黑龙江、吉林、大连、湖北、湖南、广西、海南、珠海直升机、西安、台湾14家分公司和厦门航空、汕头航空、贵州航空、珠海航空、重庆航空、河南航空6家控股子公司；在上海、大庆和沈阳设立基地，在成都、杭州、南京等地设有22个国内营业部，在纽约、洛杉矶、巴黎、伦敦、阿姆斯特丹、迪拜、悉尼、温哥华、东京、首尔等地设有56个国外办事处。
中国第一，亚洲最大的航空公司

中国南方航空股份有限公司是中国运输飞机最多、航线网络最发达、年客运量最大的航空公司。目前，南航经营包括波音777、747、757、737，空客380（4架）、330、321、320、319在内的客货运输机超过480架，机队规模跃居亚洲第一，世界第三。形成了以广州、北京为中心枢纽，密集覆盖国内150多个通航点，全面辐射亚洲、链接欧洲、美洲和大洋洲，每天有1930个航班飞至全球35个国家和地区，193个目的地，投入市场的座位数可达20万个。通过与天合联盟成员密切合作，航线网络通达全球993个目的地，连接186个国家和地区，到达全球各主要城市。

2011年，南航旅客运输量达到8068万人次，位列亚洲第一、全球第三，已连续33年居国内各航空公司之首。南航是亚洲唯一进入世界航空客运前五强，国内唯一连续7年进入世界民航客运前十强的航空公司。截止2012年9月，已连续安全飞行1000万小时，安全运输旅客累计近6亿人次，安全管理水平在国内、国际均处于领先地位。2012年9月28日，南航荣获中国民航局颁发的飞行安全最高奖"飞行安全钻石奖"，成为国内安全星级最高、安全业绩最好的航空公司。
顾客至上，追求卓越

中国南方航空股份有限公司发展迅速。1997年，南航分别在纽约和香港同步上市，2003年在中国成功上市。先后联合重组、控股参股多家国内航空公司。

南航在中国率先引进波音737、757、777、空客330、380等先进客机。2005年１月，南航订购5架A380超大型飞机。首架A380已于2011年10月投入运营，南航成为国内首家、全球第七家运营A380的航空公司。截止至2012年10月，南航共运营4架A380。2005年8月，作为波音787的启动用户之一，南航购买了10架波音787-8型“梦想”飞机，中国首架波音787预计于2012年交付南航。此外，南航还拥有2架B747－400F型全货机和6架B777-200F型全货机。2011年10月，南航成为国际航协Cargo2000准会员，货运发展迈出全新步伐。

南航飞行实力出众，拥有5260多名优秀的飞行人员，是目前国内唯一一家拥有独立培养飞行员能力的航空公司，与全球知名飞行模拟器制造商CAE合资建立的飞行训练中心是亚洲首屈一指的飞行训练中心；机务维修实力雄厚，旗下广州飞机维修工程有限公司（GAMECO）建有亚洲最大的飞机维修机库之一，南航与德国MTU公司合建有国内最大、维修等级最高的航空发动机维修基地；保障体系完善，拥有获得国家科技进步二等奖的飞行运行控制系统（SOC），以及同获国家科技进步二等奖的发动机性能监控系统等国内航空业最为先进的IT系统。

南航在国内首家推出电子客票，率先提供电子客票网上值机和手机值机等特色服务；引进开发了收益管理系统、运行控制系统、财务管理系统、人力资源系统、货运系统、办公自动化系统等广泛覆盖各流程的信息系统，信息化优势明显；建有年货邮吞吐量80万吨，总面积超过28万m2的超级货站，以及年配餐能力超过3000万份的专业航空配餐中心。

中国南方航空股份有限公司禀承“顾客至上”的承诺，通过提供“可靠、准点、便捷”的优质服务，致力满足并超越客户的期望。截至2011年底，拥有超过1300万会员、里程累积机会最多、增值最快的常旅客俱乐部——明珠俱乐部。南航在西安咸阳机场、乌鲁木齐地窝堡机场设有专用航站楼。“明珠”常旅客服务、地面头等舱公务舱贵宾室服务、南航中转服务、南航五星钻石服务热线——“95539”等多项服务在国内民航系统处于领先地位。公司先后被多家机构授予“中国最佳航空公司”荣誉，并于2004年1月，获美国优质服务科学协会授予的全球优质服务荣誉——“五星钻石奖”。2011年，南航被国际航空服务认证权威机构Skytrax授予“Skytrax四星级航空公司”称号，2011年又获得“SKYTRAX2011年度进步最大航空公司”奖项。
打造国际化规模网络型航空公司

2006年1月，南航开始实施向国际化规模网络型航空公司的战略转型，全力推进广州、北京“双枢纽”建设。

2007年11月15日，南航正式加入天合联盟，成为中国首家加入世界航空联盟组织的航空公司，标志着中国民航国际化进程迈出了重要一步。

2008－2009年，南航在实施推进战略转型的同时，加速国际化步伐，借助蓝天大三角的区域优势，加强了日韩市场，巩固了中亚、西亚市场，开拓了西欧、非洲、南亚、北美市场，在国际国内的市场影响力迅速增强。

2010年，公司明确提出建设广州、北京、乌鲁木齐、重庆四大枢纽，并以澳洲航线为试点，推进战略转型落地。

2011年，南航先后开通奥克兰、阿姆斯特丹、第比利斯、温哥华、珀斯、伊斯坦布尔等众多国际航线，加密悉尼、墨尔本、洛杉矶、巴黎、布里斯班、奥克兰等国际航线，国际航线座公里比例达到26.8%。其中，南航从广州到澳新的航班已从过去的每周7班增加到每周42班，南航广州枢纽成为国内中转大洋洲的第一门户。

2011年10月15日，南航成功引进首架空客A380，成为中国首家、全球第七家运营该机型的航空公司，也标志着中国民航进入超大客机运营的新时代。

2012年6月6日，南航开通了广州-伦敦航线，加上早已开通的广州至巴黎、阿姆斯特丹的航线，与广州至大洋洲的悉尼、墨尔本、奥克兰、布里斯班、珀斯等地的航线构成了两个美丽的扇形。南航向欧洲的扇形航线网络与向大洋洲的扇形航线网络，以广州枢纽为联结点，相互支撑，互相借力，构成了南航国际化的新品牌"广州之路"（CantonRoute）。2012年10月，A380首飞广州－洛杉矶航线，为"广州之路"注入新的内涵。

Founded on October 11, 2002, China Southern Airlines is a large-scale state-owned air transport group formed by China Southern Airlines (Group) Co., Ltd. and Xinjiang Airlines and China Northern Airlines. It is one of the three major aviation groups directly managed by the state owned assets supervision and Administration Commission of the State Council. It is mainly engaged in air transport business, air cargo agency, import and export trade Financial management, construction and development, media advertising and other related industries. At present, China Southern Airlines Group has more than 70000 employees and total operating assets of more than 150 billion yuan. The development strategic goal of China Southern Airlines is to build an international scale network airline with core competitiveness and sustainable profitability. With the core values of "customer first, respect for talents, pursuit of excellence, continuous innovation and love return" and the vision goal and mission of "becoming the preferred airline for customers and employees", we will build a service brand of "best in China and first class in Asia". In 1997, China Southern Airlines was listed in New York and Hong Kong at the same time, and in 2003, it was successfully listed in China. At present, China Southern Airlines Group has 8 member enterprises, including listed company China Southern Airlines Co., Ltd., set up flight colleges in Beijing and Australia, and set up simulator flight training center and aeroengine maintenance center in Zhuhai. China Southern Airlines Co., Ltd., a member of Tianhe alliance, is the main air transport company under China Southern Airlines Group, with its headquarters in Guangzhou and its logo of blue vertical tail inlaid with red kapok. There are 14 branches in Xinjiang, North China, Beijing, Shenzhen, Heilongjiang, Jilin, Dalian, Hubei, Hunan, Guangxi, Hainan, Zhuhai helicopter, Xi'an and Taiwan, 6 holding subsidiaries in Xiamen Airlines, Shantou airlines, Guizhou airlines, Zhuhai airlines, Chongqing Airlines and henan airlines, bases in Shanghai, Daqing and Shenyang, 22 in Chengdu, Hangzhou, Nanjing, etc There are 56 foreign offices in New York, Los Angeles, Paris, London, Amsterdam, Dubai, Sydney, Vancouver, Tokyo, Seoul and other places. China's first and largest airline in Asia, China Southern Airlines Co., Ltd., is the airline with the largest number of transport aircraft, the most developed route network and the largest annual passenger volume in China. At present, China Southern Airlines operates more than 480 passenger and cargo transport aircraft, including Boeing 777, 747, 757, 737, Airbus 380 (4), 330, 321, 320, 319. Its fleet size ranks first in Asia and third in the world. With Guangzhou and Beijing as the center hub, it has densely covered more than 150 domestic navigation points, radiating Asia, connecting Europe, America and Oceania. Every day, 1930 flights fly to 35 countries and regions around the world, 193 destinations, and 200000 seats are put into the market. Through close cooperation with members of Tianhe alliance, the airline network reaches 993 destinations, 186 countries and regions, and major cities around the world. In 2011, the passenger traffic volume of China Southern Airlines reached 80.68 million, ranking the first in Asia and the third in the world, ranking the first in domestic airlines for 33 consecutive years. China Southern Airlines is the only airline in Asia that has entered the top five of the world's air passenger transport, and the only one in China that has entered the top ten of the world's air passenger transport for seven consecutive years. As of September 2012, 10 million consecutive safe flight hours have been completed, and nearly 600 million passengers have been safely transported. The safety management level is in the leading position at home and abroad. On September 28, 2012, China Southern Airlines won the "flying safety Diamond Award" of the highest flying safety award issued by Civil Aviation Administration of China, becoming the airline with the highest safety star rating and the best safety performance in China. Customer first, the pursuit of excellence China Southern Airlines Co., Ltd. develops rapidly. In 1997, China Southern Airlines was listed in New York and Hong Kong simultaneously, and in 2003, it was listed successfully in China. It has successively reorganized and held shares in a number of domestic airlines. China Southern Airlines takes the lead in introducing Boeing 737, 757, 777, Airbus 330, 380 and other advanced airliners in China. In January 2005, China Southern Airlines ordered 5 A380 super large aircraft. The first A380 has been put into operation in October 2011, and China Southern Airlines has become the first airline in China and the seventh in the world to operate A380. As of October 2012, China Southern Airlines has operated 4 A380s in total. In August 2005, as one of the start-up users of Boeing 787, China Southern Airlines purchased 10 Boeing 787-8 "dream" aircraft, and China's first Boeing 787 is expected to be delivered to China Southern Airlines in 2012. In addition, China Southern has two b747-400f full cargo aircraft and six b777-200f full cargo aircraft. In October 2011, China Southern Airlines became an associate member of the international air Association Cargo2000, taking a new step in freight development. China Southern Airlines has outstanding flight strength and more than 5260 excellent pilots. It is the only airline in China that has the ability to independently train pilots. The flight training center jointly established with CAE, a world-famous flight simulator manufacturer, is the leading flight training center in Asia. With strong maintenance strength, it is built by Guangzhou Aircraft Maintenance Engineering Co., Ltd. (GAMECO) It has one of the largest aircraft maintenance hangars in Asia, China Southern Airlines and German MTU company have jointly built the largest aeroengine maintenance base in China with the highest maintenance level; the support system is perfect, and it has the most advanced IT industry in China, such as the flight operation control system (SOC) which has won the second prize of national science and technology progress, and the engine performance monitoring system which has won the second prize of national science and technology progress System. China Southern Airlines is the first one in China to launch e-ticket, taking the lead in providing e-ticket online check-in, mobile check-in and other special services; it has introduced and developed revenue management system, operation control system, financial management system, human resources system, freight system, office automation system and other information systems that cover a wide range of processes, with obvious information advantages; it has an annual cargo throughput of 800000 tons, Super cargo station with a total area of more than 280000 m2 and professional aviation catering center with an annual catering capacity of more than 30 million. China Southern Airlines Co., Ltd. is committed to "customer first" and is committed to meeting and exceeding customers' expectations by providing "reliable, punctual and convenient" quality services. By the end of 2011, it has more than 13 million members, the most mileage accumulation opportunities and the fastest value-added frequent flyer Club Pearl Club. China Southern Airlines has special terminals in Xian Xianyang Airport and Urumqi Diwopu airport. "Pearl" frequent passenger service, ground first class business class VIP room service, China Southern transit service, China Southern Five Star Diamond Service Hotline - "95539" and other services are in the leading position in the domestic civil aviation system. The company has been awarded the honor of "China's best airline" by many institutions, and in January 2004, it was awarded the global high quality service honor - "Five Star Diamond Award" by American high quality service science association. In 2011, China Southern Airlines was awarded the title of "Skytrax four-star airline" by Skytrax, the international aviation service certification authority, and in 2011, it was awarded the "Skytrax 2011's biggest progress airline". In January 2006, China Southern Airlines began to implement the strategic transformation to an international scale network airline, striving to promote the construction of "two hubs" in Guangzhou and Beijing. On November 15, 2007, China Southern Airlines officially joined the Trina alliance, becoming the first airline in China to join the world aviation alliance, marking an important step in the internationalization process of China's civil aviation. During 2008-2009, China Southern Airlines accelerated the pace of internationalization while implementing the strategic transformation, strengthened the market of Japan and South Korea, consolidated the market of Central Asia and West Asia, opened up the market of Western Europe, Africa, South Asia and North America with the regional advantages of the blue sky triangle, and rapidly strengthened its market influence at home and abroad. In 2010, the company clearly proposed to build four hubs, namely, Guangzhou, Beijing, Urumqi and Chongqing, and take the Australian route as the pilot to promote the implementation of strategic transformation. In 2011, China Southern Airlines successively opened many international routes such as Auckland, Amsterdam, Tbilisi, Vancouver, Perth, Istanbul, etc., and densified international routes such as Sydney, Melbourne, Los Angeles, Paris, Brisbane, Auckland, etc., with the proportion of international route seat kilometers reaching 26.8%. Among them, China Southern's flights from Guangzhou to Australia and New Zealand have increased from 7 per week to 42 per week. China Southern's Guangzhou hub has become the first gateway to Oceania in China. On October 15, 2011, China Southern Airlines successfully introduced the first Airbus A380, becoming the first airline in China and the seventh in the world to operate the aircraft, which also marks that China Civil Aviation has entered a new era of super large passenger aircraft operation. On June 6, 2012, China Southern Airlines opened the Guangzhou London route, plus the already opened routes from Guangzhou to Paris and Amsterdam, and the routes from Guangzhou to Sydney, Melbourne, Auckland, Brisbane, Perth and other places in Oceania formed two beautiful sectors. The sector network of China Southern Airlines to Europe and to Oceania, with Guangzhou hub as the connection point, supports each other and borrows each other's strength, constitutes the new brand "Canton route" of China Southern Airlines' internationalization. In October 2012, A380 first flew to Guangzhou Los Angeles route, injecting new connotation into "Guangzhou road".

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