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创建于1995年，集研发/生产/销售/服务于一体的化妆品企业集团，主打真丽斯/乐颜/卡迪奥/安优美等品牌,涉及洗护/护肤/个人护理等领域

广东真丽斯1995年创建于广东揭阳，是集研发、生产、销售、服务于一体的化妆品企业集团，旗下拥有“真丽斯”、“乐颜”、“卡迪奥”、“安优美”等品牌，涉及洗护、护肤、个人护理等多个领域，营销网络遍布全国。

集团积极引进国际优良工艺，走产研结合、技术创新之路；本着“汇聚全球力量，铸造优良品质”的理念，真丽斯先后与德国巴斯夫、新加坡禾大、美国陶氏、瑞士奇华顿等全球化妆品原料商建立合作，从源头保障产品品质；同时积极开展全球化技术合作，与韩国科丝美诗、广州中医药大学等科研单位合作，目前上市产品或品类共计500多个。

2011年，真丽斯集团启动创新直供中国日化店发展战略，通过落地服务矩阵，组建培训推广团队、金钥匙联盟高峰论坛、优秀店长培训会等，为中国日化店提供化妆品、日用品领域的多元化产品及服务直供。至今已渗透全国20多个省市（自治区、直辖市），发展1000位优秀合作伙伴，3000多家终端门店，其中多为全国百强区域连锁系统，成为直供时代真正意义上的领跑者。

Founded in 1995, it is a cosmetics enterprise group integrating R & D / production / sales / service, focusing on brands such as zhenlish / Leyan / cardio / Anyue, Guangdong zhenlish, founded in Jieyang, Guangdong Province in 1995, is a cosmetics enterprise group integrating R & D, production, sales and service. It has brands such as "zhenlish", "Leyan", "cardio" and "anhuimei", covering many fields such as washing, skin care and personal care. Its marketing network is all over the country. The Group actively introduces international excellent technology and takes the road of combination of production and research and technological innovation; in line with the concept of "gathering global strength and casting excellent quality", zhenlish has established cooperation with global cosmetics raw materials manufacturers such as BASF Germany, Croda Singapore, Dow in the United States and chihuaton in Switzerland to guarantee product quality from the source; at the same time, it actively carries out global technical cooperation with South Korea COSM, Guangzhou University of traditional Chinese medicine and other scientific research institutions cooperate, and currently there are more than 500 listed products or categories. In 2011, zhenlish group launched the development strategy of innovative direct supply to China's daily chemical stores, established training and promotion team, golden key alliance summit forum, excellent store manager training meeting, etc. through the landing service matrix, to provide China's daily chemical stores with direct supply of diversified products and services in the field of cosmetics and daily necessities. So far, it has penetrated more than 20 provinces (autonomous regions, municipalities directly under the central government), developed 1000 excellent partners and more than 3000 terminal stores, most of which are national top 100 regional chain systems, and become the real leader in the era of direct supply.

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