Boss品牌怎么样 申请店铺

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BOSS品牌以城市白领为消费群，具体有细分为以正装为主的黑标系列(BlackLabel)，以运动休闲装为主的橙标系列(OrangeLabel)和以户外功能性服装为主的绿标系列(GreenLabel)。HUGO品牌是HUGOBOSS集团的年轻服装系列，它的设计前卫时尚，并采用最新型面料制作服装，适合潮流触角敏锐的年轻男士。Baldessarini品牌是HUGOBOSS集团最高档、最精致的西装系列，它针对品味超凡、要求严谨的成功男士，采用最优质的面料制作最奢华的服装。

boss香水HugoBoss先生于1923年在德国创立了HUGOBOSS品牌，开始主要生产工作服装及制服。1948年推出男装和童装系列。60年代开始推出高级成衣系列，BOSS锁定白领中产阶级为HUGOBOSS的主要消费群体，设计生产小批量、高品质、高档次而价格适中的服装并很快就获得成功，BOSS随之走向世界。在品牌形象塑造上，BOSS充分运用广告媒体以及产品陈列，使BOSS推崇的中产阶级时尚男士的形象得以推广。到了80年代中期，在公众眼里，BOSS已与大都市男性雅皮的生活品质紧密相连。那些住在高级公寓里、手拿移动电话、背后是装配生产线的企业管理人员，往往被想象成是穿着BOSS西服的时尚中人，风格硬朗的BOSS西服，更多地为企业家、商人设计，是上班族的象征。对于欧洲男士来说，它的形象内涵具有巨大的吸引力。今天BOSS的形象与职业白领阶层联系在一起，这大概是20年代时主要生产工作服的BOSS在创业之初始料不及的。除了男装以外，BOSS集团新近开发了BOSSWoman女装系列，BOSSWoman的定位主要是针对追求高品质、要求新形象的职业女性，注重服装的质料与裁剪，穿着BOSSWoman的女性自然流露出自信、热情奔放的感觉。除服装系列以为，BOSS还有男女皮包、皮鞋、配饰、运动产品(如滑板、潜水服等)、香水系列供大众选择。BOSS的男士香水系列十分多元化，它们分别适合都市男性在上班、休闲等不同场合使用，是众多男性的首选香水品牌之一;BOSS的女性香水则是年轻自信的新女性们的新选择。

Boss brand is a consumer group of urban white-collar workers, which is subdivided into black label series mainly for formal wear, orange label series mainly for sports and leisure wear and green label series mainly for outdoor functional clothing. HUGO brand is the young clothing series of HUGOBOSS group. Its design is avant-garde and fashionable, and the latest fabric is used to make clothing, which is suitable for young men with sharp trend and feeler. Baldessarini brand is the most high-end and exquisite suit series of hugoboss group. It aims at the successful men with extraordinary taste and strict requirements, and makes the most luxurious clothes with the best quality fabrics. Boss perfume Mr. HugoBoss founded HUGOBOSS brand in Germany in 1923, and began to mainly produce work clothes and uniforms. Men's and children's collections were launched in 1948. In the 1960s, the high-end ready to wear series began to be launched. Boss targeted the white-collar middle class as the main consumer group of hugoboss, designed and produced small batch, high-quality, high-grade and moderate price clothing, and soon achieved success. Boss then went to the world. In terms of brand image building, boss makes full use of advertising media and product display to promote the image of middle class fashionable men that boss advocates. By the mid-1980s, in the eyes of the public, boss had been closely linked with the quality of life of metropolitan male Yapi. Those enterprise managers who live in high-end apartments, hold mobile phones and assemble production lines behind them are often imagined to be fashionable people wearing boss suits. The strong style boss suits are designed more for entrepreneurs and businessmen and are the symbols of office workers. For European men, its image connotation has a huge attraction. Today, the image of boss is connected with the professional white-collar class, which was probably unexpected when the boss who mainly produced work clothes started his business in the 1920s. In addition to men's wear, BOSS group has recently developed a series of BOSSWoman women's wear. The positioning of BOSSWoman is mainly aimed at professional women who pursue high quality and require new images, and pay attention to the material and cutting of clothing. Women wearing BOSSWoman naturally show a sense of confidence and enthusiasm. In addition to the clothing series, BOSS also includes men's leather bags, leather shoes, accessories, sports products (such as skateboards, diving suits, etc.) and perfume series for the public. BOSS's men's perfume series is very diverse. They are suitable for urban men to use in different places such as work and leisure. They are among the first choice of perfume brands for many men. BOSS's female perfume is a new choice for young and confident new women.

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