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Qiwei daily chemical (Tianjin) Co., Ltd., golden rooster, started in 1943. It is one of the top ten shoe polish brands, Tianjin famous brand products, and the modern enterprise "Jinji brand shoe polish" under Sally group, which is specialized in the research, development, production and sales of shoe polish. It is a well-known brand in China. Its founder, Fu Xiushan, was born in Fujiazhuang, Hebei Province in 1917 Poor peasant families. Today, Fu Xiushan is nearly ninety years old. In his slow narration, the story of the ancestors who started their business in the turbulent times more than half a century ago, from time to time, shines with the wisdom of the older generation of Hebei businessmen and the simple ideal of "saving the country by industry". At the beginning of 1943, "golden rooster" brand shoe polish began to be officially sold. "At that time, shoe polish was made of iron box, with two specifications of 25g and 40g, and the price was only a dime or two." Fu said that due to his previous experience in selling towels, in a very short time, Golden Rooster shoe polish occupied the counters of various department stores in Jinmen, ending the history of foreign shoe polish monopolizing the market. The scale of shoe polish factory is also gradually expanding. At the beginning, there were only 20 workers, and the production equipment is relatively backward, like a small workshop. The daily production of shoe polish is only dozens of dozen. However, with excellent quality and low price, Golden Rooster shoe polish soon opened up the market, and its production and sales were exhausted, and the number of workers gradually increased to more than 100. Golden Rooster shoe polish with its superior quality and low price has won the favor of major department stores and vendors. It has an excellent market and strong competitiveness in the market, but Fu Xiushan is not satisfied with it and decides to march into the "Three North" market. Fu Xiushan, after analyzing the "Three North" situation, thinks that the temperature in these areas is low and the leather shoes are worn for a long time, so the market demand is large, so he sent special sales personnel to Beijing to set up an office to supply the northwest and the outside vendors. At the same time, he also sent people to Shenyang and Harbin to radiate the Northeast market. In this way, the Golden Rooster shoe polish gradually opened up the national market and gained fame, adding luster and luster to the national industry.

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