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Gucci，是一间意大利时装品牌，由古驰奥·古驰在1921年于佛罗伦斯创办。古驰的产品包括时装、皮具、皮鞋、手表、领带、丝巾、香水、家居用品及宠物用品等，中文译作古琦、古驰。古琦品牌时装一向以高档、豪华、性感而闻名于世，以“身份与财富之象征”品牌形象成为富有的上流社会的消费宠儿，一向被商界人士垂青，时尚之余不失高雅。古琦现在是意大利最大的时装集团。

创立之初，GuccioGucci在佛罗伦萨开了第一家店，推出了一系列标志性产品，其中包括著名的竹包。GUCCI从此享誉国际时装界。随着时间的流逝，这家著名的服装店被赋予了了奢华、性感、现代的品质。它是现代奢华的终极之作。1970年，这个品牌开始涉足香水行业。从那以后，它推出如：Envy香水、淡香水、男士香水和后来推出的Envyme2香水等性感、魅力非凡的香水。

时尚潮流瞬息万变!从90年代中期以来，时尚界呼风唤雨的品牌寥寥可数，但Gucci绝对是其中最炙手可热的。Gucci与很多品牌一样，历经一段品牌低潮期之后，才逐渐回到国际主流，其实Gucci的历史发展很早，创办人GuccioGucci早在1898年在伦敦就接触到富绅、名流，并为他们的高尚品味深深着迷。

GUCCI一直以生产高档豪华的产品著名。无论是鞋、包还是服装，都以“身份与财富之象征”品牌形象成为富有的上流社会的消费宠儿。从40年代末到60年代，GUCCI接连推出了带竹柄的皮包、镶金属袢的软鞋、印花丝巾等一系列的经典设计，其产品的独特设计和优良材料，成为典雅和奢华的象征，为索菲亚-罗兰及温莎公爵夫人等淑女名流所推崇。

古驰品牌时装一向以高档、豪华、性感而闻名於世，以“身份与财富之象徵”品牌形象成?富有的上流社会的消费宠儿，一向被商界人士垂青，时尚之余不失高雅。无论是鞋、包还是服装，都以“身份与财富之象征”品牌形象成为富有的上流社会的消费宠儿。在佛罗伦萨的制作间中，年轻的古奇欧·古奇(GuccioGucci)就将古奇作为标志印在那些皮革制品之上。而早在他工作于伦敦豪华的贵族饭店(Ritz)的厨房之时，日日目睹那些富贵客携带的精致华美的旅行提包，古奇便决定回到意大利故乡，开始制作古奇标志旅行包箱。

1989年，唐·梅洛(DawnMello)被任命为其副总经理及创作指导。多年来，古奇苦心经营与维护豪华与奢侈的产品形象，梅洛加入后，一方面使其现有的高档品牌线产品保持奢华雅致的贵族品味，另一方面，致力于新系列的开发，将传统的贵族式戏剧化元素与现代生活的真实感受相结合，使昨日的奢华荣耀之象征的品牌成为一种“必须”的时髦。

1994年后，汤姆·福特(TomFord)使古奇焕然一新。仅就97春夏时装发表之时，其作品如低开领不对称造型，类似二十年代的直身抵腰设计及黑色面料的运用，深得高级时装精髓且时尚感觉强烈。自1997年4月上海专卖店开业以后，古奇的包、鞋又成沪上女性新宠。

Gucci, an Italian fashion brand, was founded by Guccio Gucci in Florence in 1921. Gucci's products include fashion, leather goods, leather shoes, watches, ties, scarves, perfume, home furnishing products and pet products. Chinese translations are GUCCI and Gucci. Gucci brand fashion has always been famous for its high-end, luxury and sexy. As a symbol of identity and wealth, gucci brand image has become a consumer darling of the wealthy upper class society. It has always been favored by business people. Besides fashion, it is elegant. Gucci is now the largest fashion group in Italy. At the beginning of its establishment, Guccio Gucci opened its first store in Florence and launched a series of iconic products, including the famous bamboo bag. Gucci has been famous in the world of fashion since then. With the passage of time, this famous clothing store is endowed with luxury, sexy and modern quality. It is the ultimate work of modern luxury. In 1970, the brand began to set foot in the perfume industry. Since then, it has introduced sexy, glamorous perfume such as Envy perfume, Eau De Toilette, men's perfume and later Envyme2 perfume. Fashion trends are changing rapidly! Since the mid-1990s, there are only a few fashion brands, but Gucci is definitely the hottest one. Like many brands, gucci gradually returned to the international mainstream after a period of brand downturn. In fact, Gucci's historical development was very early. Guccio Gucci, the founder of Gucci, contacted the rich gentry and celebrities in London as early as 1898, and was deeply fascinated by their noble taste. Gucci has always been famous for producing high-end luxury products. No matter shoes, bags or clothes, they all become the consumption darling of the rich upper class society with the brand image of "the symbol of identity and wealth". From the late 1940s to the 1960s, gucci successively launched a series of classic designs, such as leather bags with bamboo handles, soft shoes with metal loops, printed silk scarves, etc. the unique design and excellent materials of its products have become the symbol of elegance and luxury, which are highly praised by Sophia Loren, the Duchess of Windsor and other lady celebrities. Gucci brand fashion has always been famous for its high-end, luxury and sexuality. It has become a consumer darling of the wealthy upper class society with the brand image of "identity and wealth". It has always been favored by business people. Besides fashion, it is elegant. No matter shoes, bags or clothes, they all become the consumption darling of the rich upper class society with the brand image of "the symbol of identity and wealth". In the studio in Florence, the young Guccio Gucci used Gucci as a symbol for those leather products. As early as he was working in the kitchen of Ritz, a luxury hotel in London, gucci decided to go back to his hometown of Italy and start making Gucci logo suitcases. In 1989, dawn Mello was appointed deputy general manager and creative director. Over the years, gucci has worked hard to maintain the image of luxury and luxury products. After Melo joined in, on the one hand, it keeps the luxury and elegant noble taste of its existing high-end brand line products; on the other hand, it is committed to the development of new series, combining the traditional aristocratic dramatic elements with the real feelings of modern life, so that the brand of yesterday's luxury and glory symbol becomes a kind of brand "Must" fashion. After 1994, Tom Ford transformed Gucci. At the time of spring and summer 1997 fashion publishing, its works, such as low open collar asymmetric modeling, similar to the straight body to waist design in the 1920s and the use of black fabric, are deeply rooted in the essence of high fashion and have a strong sense of fashion. Since its opening in April 1997, Gucci's bags and shoes have become a new favorite of women in Shanghai.

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