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Integrating the unique Shanghai culture and fashion color matching concept, Shanghai style / modern / classic brand is full of cultural life charm. It is specially designed to provide international fashionable scarf product "Shanghai story" for urban elites. It was born on the road of shanghaishikumen, a cultural classic, in early 2003. This historic street has witnessed the origin and rise and fall of numerous brands 。 High speed rail is now open in Shanghai, Nanjing, east of Shanghai, including the Plaza of Nanjing East, Bailian Group's fashion shop, Pudong airport, Hongqiao airport, Hongqiao high-speed rail, Huaihai Middle Road, Yu Garden shopping mall, Xujiahui six hundred, Hongqiao Huijin general store and other commercial centers. , Linfen, and other cities, so far the number of physical stores has reached more than 50, "Shanghai story" is welcomed by consumers at home and abroad. "Shanghai story" is a Shanghai style, modern and classic brand full of cultural life charm. "Shanghai story" originated from the understanding of classic accumulation and fashion, expressed the modern and fashionable culture of Shanghai in 1930s with scarf as the carrier, and gave people a lively sunshine feeling and natural life mood. The product R & D of "Shanghai story" focuses on the good interpretation of aesthetics and the unremitting pursuit of quality of life. It aims to provide international fashion products for urban elites and spread urban culture. For example, "love in Shanghai", "romantic Paris", "Chinese ink painting" and other theme products are popular once launched. This makes the style of "Shanghai story" quickly lead the fashion of the same industry, and become the only choice for contemporary white-collar fashion and urban beauties to highlight their taste and temperament and improve their quality of life. "Shanghai story" contains the true beauty in every detail, shows the fashionable and elegant urban femininity, and is highly sought after by celebrities and beauties; the Shanghai style flavor of Shanghai story scarf has become the focus of urban people's attention. What "Shanghai story" brings to urbanites is: Modern and nostalgia coexist, open and introverted; fashion and classics coexist, East and West blend; it is a harmony from spirit to substance, from function to aesthetics, which is not only the lifestyle of urbanites, but also the whole of "Shanghai story".

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