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南侨集团一甲子以来，经历了工业革命的震撼、国际大厂的合作与竞争、产品结构性的难题、贸易壁垒的形成与瓦解...，南侨的历史是一部近代经济史，也是企业在传承中创新、在创新中学习成长的品牌故事。

时间的长流回到1952年，那个颠沛流离、物力维艰的年代，南侨创办人陈其志先生在南洋侨居地奔走筹募资金后，在台湾成立南侨化学工业股份有限公司，着手兴建肥皂厂、甘油厂、桃园油脂厂，奠定了南侨集团可大可久的基业。 

创办人是中国一代儒商的典型，南侨文化重礼思训，涵蕴的中国人文气息乃出自于世代传承。创办人经常手不释卷，以"中学为体、西学为用"的科学态度探索问题，不喜墨守成规，他的身教言教在世代潜移默化中，对南侨产生深远的影响，树立了"终生学习"的榜样，蕴育了南侨文化： "南侨是一个使员工开放、追求创新，不断学习新知，鼓励走出去，打开视野放宽心胸的企业。这也是数十年来，南侨能够超越时代考验的很大关键。" (《传承中的创新》：陈飞龙会长自序)南侨以人本精神，从家族企业转化为企业家族，从传统制造业发展国际化、多角化经营，提供南侨人"在企业内开创事业"的空间，在四大相关——原料、技术、通路、化——原则下，80年代和美、日等国际大厂合作，90年代创建自有品牌的独占价值，坚持走自己的路，不做一窝蜂的事，南侨人引以自豪。以企业文化蕴涵的经营模式，布局两岸，放眼全球，南侨被称誉为"传统产业永续发展的典范"。

产品才是硬道理。南侨的品牌是市场上的信誉保障，这块金字招牌得来绝非侥幸，南侨(中国)不但食品安全事故的发生率为零，客户也眼见为信南侨在工厂环境、设备、管理的软硬体上巨大的投资和投入，建立客户高度的信任感实非一朝一夕，南侨珍惜每一个客户的信任和情谊，更成为驱动不懈努力的源源动力。

Since the first year of Nanqiao group, it has experienced the shock of the industrial revolution, the cooperation and competition of large international factories, the problem of product structure, the formation and collapse of trade barriers... The history of Nanqiao is a modern economic history, and also a brand story that enterprises innovate in inheritance and learn from innovation. Time goes back to 1952, a time of displacement and material difficulties. After Mr. Chen Qizhi, the founder of the overseas Chinese, ran to the place where the overseas Chinese lived to raise funds, he established the overseas Chinese Chemical Industry Co., Ltd. in Taiwan, set about building soap factory, glycerine factory and Taoyuan grease factory, which laid a foundation for the overseas Chinese group. The founder is a typical example of the Confucian Merchants of the Chinese generation. The culture of South overseas Chinese emphasizes etiquette, thinking and training, and the Chinese humanistic atmosphere is derived from the inheritance of generations. The founders often keep their books in their hands and explore problems with a scientific attitude of "middle school as the body and Western learning as the use". They don't like to stick to the rules and regulations. His personal teaching has a profound impact on the overseas Chinese from generation to generation, setting an example of "lifelong learning", and nurturing the culture of the overseas Chinese: "the overseas Chinese is an open, innovative, constantly learning new knowledge, encouraging to go out, and opening up their horizons A business that is open-minded. This is also the key for the overseas Chinese to surpass the test of the times for decades. "(" innovation in inheritance ": President Chen Feilong's preface) with the spirit of humanism, Nan Qiao transformed from a family business to a business family, developed from a traditional manufacturing industry to an international and diversified operation, and provided the space for Nan Qiao people to" start a business "in the enterprise. Under the principle of four major related -- raw materials, technology, access, and transformation, in the 1980s, he cooperated with the United States, Japan and other major international factories, and in the 1990s, he established They are proud of the exclusive value of their own brands, insisting on their own way and not doing a lot of things. Based on the business model implied by corporate culture, with cross-strait layout and global perspective, South overseas Chinese are known as the "model of sustainable development of traditional industries". The product is the last word. Nanqiao's brand is the guarantee of reputation in the market. It's not a fluke to get this gold brand. Nanqiao (China) not only has zero incidence of food safety accidents, but also the customers believe that Nanqiao's huge investment and investment in the factory environment, equipment, management software and hardware, and it's not a day and a night to build a high sense of trust for customers. Nanqiao values the trust and friendship of every customer Become the driving force of unremitting efforts.

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