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网易云音乐是一款专注于发现与分享的音乐产品，依托专业音乐人、DJ、好友推荐及社交功能，在线音乐服务主打歌单、社交、大牌推荐和音乐指纹，以歌单、DJ节目、社交、地理位置为核心要素，主打发现和分享。

该产品2013年4月23日正式发布，截止2015年04月，产品已经包括iPhone、Android、Web、PC、iPad、WP、Mac七大平台客户端。

2015年1月16日，网易云音乐荣膺百度中国好应用“年度优秀视觉设计奖”。

发展历程

2013年4月23日，网易发布战略级移动新产品——网易云音乐，叶蓓、陈楚生、吉杰、陆虎和李霄云等歌手参与发布会。

2014年1月7日，酷狗因涉嫌侵权播放音乐作品，被网易云音乐状告至广州市天河区人民法院。“酷狗音乐”被要求立即停止侵权行为。

2014年5月也已经推出了PC端和适配iPad的HD版本。

2014年8月30日上线WindowsPhone平台。

TalkingDate移动数据研究中心发布的数据显示，2014年1月至9月份，网易云音乐以36.5%的用户月增长率居所有音乐类APP的第一位，超过QQ音乐等同行产品。

2015年1月16日，网易云音乐荣膺百度中国好应用“年度优秀视觉设计奖”。

2015年7月14日，网易云音乐宣布其用户数突破1亿，累计产生1.2亿条乐评和2亿次的音乐分享。

主要特点

1、大牌DJ为你推荐音乐

DJ包括人气歌手、主持人以及知名音乐人。DJ节目以十几分钟的音频为形式，类似轻量级的电台节目，但会在页面中显示该节目包含的歌曲信息，可以直接对这些歌曲进行收藏。

2、各类主题的歌单

应用首页展示了各类歌单和推荐DJ，有比较熟悉的榜单，也有主题性质的歌单，比如滚石最伟大的英文歌曲、看球听歌等。此外还包括人气歌手推荐的自己喜欢的歌曲。

3、融合社交元素

一般音乐产品最头痛的事莫过于没有社交链条，但网易云音乐让用户通过绑定手机通讯录、微博、人人网等发现已有用户，关注对方后，可以看到朋友的音乐行为。

4、添加地理位置功能

用户可以查看身边在使用网易云音乐听歌的人和他在听的歌曲，也可以添加关注。

5、强化用户自建歌单

由于产品引导用户绑定了账号，让用户自建歌单显得方便了很多。另外，只有进入了歌单才能下载。因此，鼓励用户生成内容的行为也添加了用户黏性。

主要功能

相比市场上其他音乐产品，网易云音乐主打歌单、社交、大牌推荐、音乐指纹技术四个功能，其主要特点包括：

1、用户可以根据自己的喜好创建、收藏、分享歌单，应用以用户创造的歌单为基本线索。

2、用户可以导入原有手机通讯录、SNS关系，或者借助网易云音乐自身LBS功能构建音乐社交圈。

3、用户可以建立自己的主页，可以互相关注，分享音乐，用户的动态在这个圈子里即时呈现。

4、网易云音乐包含DJ及音乐人独家自制节目。

5、应用音乐指纹技术，通过听取音乐旋律，帮助用户找到歌曲。

Netease cloud music is a music product focused on discovery and sharing. Relying on professional musicians, DJs, friends' recommendation and social functions, online music services mainly focus on song lists, social networking, big brand recommendation and music fingerprints, with song lists, DJ programs, social networking and geographical location as the core elements, focusing on discovery and sharing. The product was officially released on April 23, 2013. As of April 2015, the product has included seven platform clients: iPhone, Android, web, PC, iPad, WP and MAC. On January 16, 2015, Netease cloud music won the "excellent visual design award of the year" of Baidu China good application. On April 23, 2013, Netease released a new strategic mobile product, Netease cloud music, with singers such as ye Bei, Chen Chusheng, Jijie, Land Rover and Li Xiaoyun participating in the conference. On January 7, 2014, kugou was sued by Netease cloud music to Tianhe District People's Court of Guangzhou City for allegedly infringing the broadcast of music works. "Cool dog music" was asked to stop the infringement immediately. In May 2014, HD versions of PC and iPad have also been launched. On August 30, 2014, windows phone platform was launched. According to the data released by talkingdate mobile data research center, from January to September 2014, Netease cloud music ranked first in all music apps with a monthly growth rate of 36.5%, surpassing QQ music and other peer products. On January 16, 2015, Netease cloud music won the "excellent visual design award of the year" of Baidu China good application. On July 14, 2015, Netease cloud music announced that its number of users exceeded 100 million, generating 120 million music reviews and 200 million music shares. Main features 1. DJs of famous brands Recommend Music DJs to you, including popular singers, hosts and famous musicians. DJ program is in the form of more than ten minutes of audio, similar to lightweight radio programs, but it will display the song information contained in the program on the page, which can be collected directly. 2. The home page of various theme song lists shows all kinds of song lists and recommended DJs. There are more familiar lists and theme songs, such as rolling stone's greatest English songs, watching the ball and listening to songs. It also includes songs recommended by popular singers. 3. The most headache of integrating social elements into general music products is that there is no social chain. However, Netease cloud music allows users to discover existing users by binding mobile phone address book, microblog, renren.com, etc. after paying attention to each other, they can see the music behavior of their friends. 4. Add geographic location function users can view the people who are using Netease cloud music and the songs they are listening to, or add attention. 5. It is convenient for users to build their own song list because the product guides users to bind their account. In addition, it can only be downloaded after entering the song list. Therefore, user stickiness is added to the behavior of encouraging users to generate content. Compared with other music products on the market, the main functions of Netease cloud music are song list, social networking, big brand recommendation and music fingerprint technology. Its main features include: 1. Users can create, collect and share song lists according to their own preferences. The application takes the song list created by users as the basic clue. 2. Users can import the original mobile phone address book, SNS relationship, or use Netease cloud music's own lbs function to build a music social circle. 3. Users can set up their own home page, pay attention to each other, share music, and the user's dynamic is instantly presented in this circle. 4. Netease cloud music includes DJ and musicians' exclusive homemade programs. 5. Music fingerprint technology is applied to help users find songs by listening to music melody.

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