悟道品牌怎么样 申请店铺

湖北悟道茶业有限公司，位于大悟县，是一家集农业、工业、商业和科研于一体的科技创新型企业。主要从事茶叶种植、精深加工、品牌整合、技术培训、营销网络和市场开发。公司创立于2006年3月，拥有标准示范茶园基地6000余亩，下设10个农民茶叶专业合作社，网络经营茶园面积55000余亩。2011年生产茶叶2000余吨，实现销售收入2.89亿元。公司建有一个大型现代茶叶加工中心和8个中小型茶叶加工厂。

公司创新了“公司+示范基地+合作社+农户”的经营模式和品牌整合壮大模式。以茶叶种植经营大户为载体，投资组建茶叶农民专业合作社，一个合作社一个示范基地，一个茶叶生产加工厂，一个专属小品牌(如悟道·大悟山茶)。

在品牌建设上，公司按照大规模、大基地、大宣传、大品牌、大市场的思路抓品牌宣传工作，近5年来依靠媒体大力进行宣传，提升了大别山悟道茶的品牌形象。

Hubei Wudao Tea Co., Ltd., located in Dawu County, is a scientific and technological innovation enterprise integrating agriculture, industry, commerce and scientific research. Mainly engaged in tea planting, deep processing, brand integration, technical training, marketing network and market development. Founded in March 2006, the company has more than 6000 mu of standard demonstration tea garden base, 10 professional farmers' tea cooperatives, and more than 55000 mu of network operated tea garden. In 2011, more than 2000 tons of tea were produced, with sales revenue of 289 million yuan. The company has built a large modern tea processing center and 8 small and medium-sized tea processing plants. The company has innovated the business model of "company + demonstration base + cooperative + farmer" and the brand integration and growth model. Take the large tea planting and management households as the carrier, invest in the establishment of tea farmers' professional cooperatives, one demonstration base, one tea production and processing plant, and one exclusive small brand (such as Wudao Dawu Mountain Tea). In terms of brand construction, the company focuses on brand publicity in accordance with the ideas of large-scale, large base, large publicity, large brand and large market. In recent five years, the company relies on the media to vigorously promote the brand image of Dabieshan Wudao tea.

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