蕊源品牌怎么样 申请店铺

石家庄赞皇县蕊源蜂业有限公司成立于2004年4月，依托赞皇县养蜂协会的优势，公司实行公司+合作社+农户的经营模式，实行产前、产中、产后一条龙服务。主要蜂产品有：蜂蜜、蜂王浆、蜂花粉、蜂胶、蜂蜡等。

公司与养蜂场签定了生产无公害、有机蜂产品生产合同，制定了蜂产品质量控制措施，对蜂农的蜂产品实行不低于当时市场价的保护价收购，从而带动了全县11个乡镇，96个村的1290个养蜂户，共养蜜蜂3万箱，使蜂农大部分养蜂收入在3万元以上，部分达到5—7万元，是赞皇县农业产业化的一个新亮点。

公司树立了以科学求发展，以质量求生存，以市场为依托，以诚信为宗旨的经营理念，树立品牌意识，实施品牌战略，用产品参与市场竞争，占领市场。不仅蜂产品加工企业要树立产品品牌意识，养蜂者和蜂产品流通企业也都要树立品牌意识。公司拥精良的检测仪器、生产加工设备和配套的冷藏设施，加工能力强，检测设备齐备，保障了产品质量，实现了与国际标准对接，并在产品包装上注明姓名、产品名称、产地、时间、数量，以便追溯。

为适应市场需求，我公司于1997年注册了“蕊源”牌商标，产品主要销往石家庄、北京、上海、山东、山西等省市。

在石家庄市建立8家连锁店、周围县12家，衡水、沧州、邢台、保定、邯郸设立代理商，在北京、上海、江西、沈阳、深圳也先后建立了销售处，并先后与石家庄中医院、国药乐仁堂医药连锁有限公司、河北新兴医药连锁有限公司、河北富岗食品有限公司等二十多家大型医药连锁机构签订了常年产品销售合同；近几年网络购物的不断繁荣，及时成立了网络部，已经取得了很好的成绩；2012年参加香港国际食品博览会，产品受到了海内外的关注，2013年经过北人集团的几次考察签订了自采合同，20家卖场已经全部上货，至此蕊源蜂业已经形成“连锁店+医药+商超+网店”的四位一体销售模式，使蕊源牌蜂产品遍地开花。

经过这几年的销售体系建立使赞皇县养蜂业随之不断壮大，赞皇县养蜂业正在向规模化、科学化发展，已经连续两年举办赞皇县枣花蜜蜂文化节，吸引全国客商，使养蜂业健康发展。赞皇县地处太行山东麓，山场广阔，气候适宜发展养蜂业，满山遍野的荆条、刺槐，45万亩大枣和玉米等主要蜜粉源丰富，另外还有榆、杨、杏、梨、桃等辅助蜜粉源，非常适合发展养蜂业，成为养蜂产业化得天独厚的天然资源。

Shijiazhuang Zanhuang Ruiyuan Bee Industry Co., Ltd. was founded in April 2004. Relying on the advantages of Zanhuang beekeeping Association, the company implements the business model of "company + cooperative + farmer", and implements one-stop services before, during and after production. The main bee products are: honey, royal jelly, bee pollen, propolis, beeswax, etc. The company signed a contract with the beekeeping farm for the production of pollution-free and organic bee products, formulated quality control measures for bee products, and purchased the bee products at a price no lower than the market price at that time, which led 1290 beekeepers in 11 towns and 96 villages in the county to raise 30000 boxes of bees, making most of the beekeeping income of bee farmers above 30000 yuan, some of which reached 50000-70000 yuan, It is a new bright spot of agricultural industrialization in Zanhuang county. The company has established the business philosophy of scientific development, quality survival, market-based, and integrity as the purpose, established brand awareness, implemented brand strategy, participated in market competition with products, and occupied the market. Not only bee products processing enterprises should establish product brand awareness, but also beekeepers and bee products circulation enterprises should establish brand awareness. The company has excellent testing instruments, production and processing equipment and supporting cold storage facilities, with strong processing capacity and complete testing equipment, which ensures the product quality, realizes docking with international standards, and marks the name, product name, origin, time and quantity on the product packaging for traceability. In order to meet the market demand, our company registered "Ruiyuan" brand trademark in 1997, and our products are mainly sold to Shijiazhuang, Beijing, Shanghai, Shandong, Shanxi and other provinces and cities. It has established 8 chain stores in Shijiazhuang, 12 in surrounding counties, agents in Hengshui, Cangzhou, Xingtai, Baoding and Handan, sales offices in Beijing, Shanghai, Jiangxi, Shenyang and Shenzhen, and more than 20 stores successively with Shijiazhuang Hospital of traditional Chinese medicine, Guoyao lerantang pharmaceutical chain Co., Ltd., Hebei Xinxing pharmaceutical Chain Co., Ltd. and Hebei Fugang Food Co., Ltd Large pharmaceutical chain organizations have signed perennial product sales contracts; in recent years, with the continuous prosperity of online shopping, the network department has been set up in time, which has made great achievements; in 2012, they participated in the Hong Kong International Food Expo, and their products have attracted attention at home and abroad. In 2013, they signed self purchase contracts through several visits of beiren group, and all 20 stores have been delivered, so far, Ruiyuan bee The industry has formed a "chain store + medicine + supermarket + online store" four in one sales mode, making Ruiyuan brand bee products everywhere. After the establishment of the sales system in recent years, the beekeeping industry in Zanhuang county has been growing continuously. The beekeeping industry in Zanhuang county is developing towards large-scale and scientific development. The Zaohua bee culture festival in Zanhuang county has been held for two consecutive years to attract customers from all over the country and make the beekeeping industry develop healthily. Zanhuang county is located in the eastern foot of Taihang, with a wide range of mountains. The climate is suitable for the development of beekeeping industry. There are many main honey and powder sources, such as thorns, Robinia pseudoacacia, 450000 Mu jujube and corn. In addition, there are auxiliary honey and powder sources, such as elm, poplar, apricot, pear and peach, which are very suitable for the development of beekeeping industry and become the unique natural resources for beekeeping industrialization.

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