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星美集团，2001年在北京注册成立。历经十多年拼搏，已经成长为大中华地区文化领域的企业之一，中国文化产业的重要市场力量。星美集团投资领域遍及影院投资、新零售、影视制作、影视发行、文化经纪、文化旅游、时尚模特、移动互联网、广告营销、影视基地等全产业链，形成了具有国际化竞争实力的产业规模。

星美集团旗下拥有星美控股集团有限公司（00198.HK）、星美文化旅游控股集团有限公司（02366.HK）两家香港主板上市公司。2015年7月，星美集团投资收购了A股上市公司圣莱达（002473.SZ），形成了借力国内和海外两个资本市场，立足国内、拓展海外，实现企业发展的产业新格局和新动力。

星美集团是中国投资现代化电影院的企业。影院数量及收入规模居国内前列，遍及北京、上海、广州、重庆、成都等中心城市。截至2017年12月31日，星美影院达到365家。

星美集团是中国创办影院新零售电商的企业。通过突破传统影院经营模式，提升了影院的商业价值和盈利能力，充分利用产业核心资源这一优势，依托4000万会员，积极拓展渠道，多角度、多纬度发掘其消费潜力。早在2015年，非票房综合收入已经超过票房收入，占比远超同行业的平均水平，开创了一条差异化与竞争力都足够明显的新经营之路。

按照影院新零售模式，星美集团围绕“影院周边两公里生态圈”的发展战略，大力建设社区终端店，至今已达200多家，形成覆盖全国主要城市和影院周边消费群体的综合性营销网络，极大地扩展了用户消费群体，提升了实体产业的盈利能力和发展空间。

星美通信，是星美集团旗下的通信业务品牌。2014年11月20日，星美集团获得工信部颁发的国家虚拟运营商牌照，进军移动转售业务，2015年5月21日通信业务正式对外试运营，已与电信、联通开展业务合作。

依托集团内外部优质资源、运营商合作优势、互联网布局战略，星美通信是以通信业务为基础，实现星美会员一卡通模式，打通星美线上线下观影服务、商品消费、娱乐旅游等多方面资源，为用户带来一系列生活的增值服务和解决方案，提供更加好玩的“通信产品”，未来还将提供更广泛的超值服务。

Xingmei group was established in Beijing in 2001. After more than ten years of hard work, it has grown into one of the enterprises in the field of culture in the Greater China region and an important market power of China's cultural industry. The investment field of star beauty group covers the whole industrial chain of cinema investment, new retail, film and television production, film and television distribution, cultural brokerage, cultural tourism, fashion model, mobile Internet, advertising and marketing, film and television base, forming an industrial scale with international competitiveness. Xingmei group has two main board listed companies in Hong Kong, Xingmei Holding Group Co., Ltd. (00198. HK) and Xingmei cultural tourism Holding Group Co., Ltd. (02366. HK). In July 2015, Xingmei Group invested in the acquisition of A-share listed company shenglaida (002473. SZ), forming two capital markets, domestic and overseas, based on domestic and overseas expansion, to achieve a new industrial pattern and new power for enterprise development. Xingmei group is an enterprise invested in modern cinemas in China. The number and income scale of theaters are among the top in China, covering Beijing, Shanghai, Guangzhou, Chongqing, Chengdu and other central cities. As of December 31, 2017, there were 365 star beauty cinemas. Star beauty group is a new retail e-commerce enterprise in China. By breaking through the traditional cinema business model, the business value and profitability of the cinema have been improved, and the advantage of industrial core resources has been fully utilized. Relying on 40 million members, we have actively expanded channels and explored its consumption potential from multiple perspectives and latitudes. As early as 2015, the non box office comprehensive income has exceeded the box office income, accounting for far more than the average level of the same industry, creating a new business road with enough differentiation and competitiveness. According to the new retail mode of cinemas, Xingmei group has built more than 200 community terminal stores around the development strategy of "two kilometer ecosystem around cinemas", forming a comprehensive marketing network covering major cities and consumer groups around cinemas, greatly expanding consumer groups, improving the profitability and development space of the real industry. Xingmei communication is the communication business brand of Xingmei group. On November 20, 2014, Xingmei group obtained the license of national virtual operator issued by the Ministry of industry and information technology, and entered into the mobile resale business. On May 21, 2015, the communication business was officially put into trial operation, and has carried out business cooperation with telecom and Unicom. Relying on the group's internal and external high-quality resources, operator cooperation advantages and Internet layout strategy, star beauty communication is based on the communication business to realize the one card mode of star beauty members, get through the online and offline movie viewing services, commodity consumption, entertainment tourism and other resources of star beauty, bring users a series of value-added services and solutions for life, and provide more fun "communication products" ”In the future, it will also provide a wider range of value-added services.

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